Martha Solorzano

• Experiential Marketing-Event Management-Vendor Management-Spokesperson-registration and lead collection.
• Managed Southeast region of the National Launch of FIAT USA 500-partnering with I-Heart Radio, Pitbull.
• Managed Experiential and Marketing events in the Southeast Region for FIAT 500, Abarth and 500c including events at SCOPE during Art Basel Week in Miami.
• Launched VW Atlas in the South East Region, creating and managing events and test drives.
• Launched VW Tiguan in the Southeast Region, creating and managing events and test drives.
• Participated in various roles of experiential marketing for TOYOTA Hispanic markets in seven different States from Los Angeles to Texas for the MLS Soccer season.
• Managed West Palm to Homestead regions for experiential and event marketing for Polestar.
• Managed Boca to Homestead regions for experiential and event management for Nissan Aryia.
• Managed bilingual experiential and event management in the Miami/Ft. Lauderdale area for Kia
• Other brands include Lexus, Lincoln
• Creating riding events nationwide
• Researched product's technical specifications and accurately communicated information
• Continually expanded knowledge of different automotive brands product line
• Masterminded highly successful digital strategies for various platforms to attract customer engagement
• Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts
• Expanded customer base by identifying needs, developing solutions and delivering client-centered products
• Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
• Collaborated with dealerships to determine company goals and translate goals to individual clients needs
• Identified and analyzed key competitors and related products
• Developed and executed comprehensive marketing strategies to promote events
• Managed event logistics including venue selection, vendor coordination, and budget management for successful execution from start to finish
• Collaborated with cross-functional teams to design and produce promotional materials such as brochures, flyers, and banners
• Conducted market research and competitor analysis to identify trends and opportunities for event promotion
• Coordinated with sponsors to secure partnerships and sponsorships for events
• Provided on-site support during events including setup, registration assistance, troubleshooting technical issues, and coordinating with staff members

• Created the only mobile art gallery in Florida and one of only a handful in the Nation.
• Developed art and design concepts specific to the event, attendee, target, and buying power.
• Designed graphics for websites, logos and promotions for marketing purposes.
• Created storyboards, 3D models, animation and visual effects to meet design goals.
• Led tours around the gallery and facilitated large visitor groups.
• Managed day-to-day business operations and made strategic

decisions.

• Developed marketing and sales strategies to maximize business

success.

• Designed advertisements, trade show banners and signage from

concept through completion.

• Designed art and copy layouts for direct mail advertising material.
• Booked trade shows, art shows, pop-ups, and charity events.
• Curated all art including photography and video art.
• Maintained and shared portfolios of artistic work to demonstrate

styles, interests, and abilities with potential customers.

• Acquired new art and maintained close relationship and

communication with artists.

• Managed budgets
• Managed logistics for shows (art delivery, transportation, packing,

load in , load out, permits, taxes etc.)

• Executed promotions and advertising.
• Curated and managed a diverse collection of artwork, ensuring the highest quality standards and artistic integrity
• Developed and implemented exhibition strategies to attract a wide range of visitors, resulting in an increase in attendance
• Organized successful art exhibitions, coordinating logistics such as installation, lighting, signage, and promotional materials
• Implemented innovative marketing campaigns to promote gallery events and exhibitions through various channels including social media platforms
• Established relationships with local businesses and community organizations to foster partnerships for joint events and sponsorships
• Managed budgets for each exhibition project, effectively allocating resources to maximize impact while minimizing costs
• Negotiated contracts with artists regarding commission rates, consignment agreements, loan agreements, or sales terms
• Maintained accurate records of artwork inventory including provenance information, condition reports, pricing details etc