Overview
Work History
Education
Skills
Languages
Timeline
Generic

Martha M. Barajas

San Antonio,TX

Overview

30
30
years of professional experience

Work History

Brand Ambassador

Coty US
07.2023 - Current
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
  • Generated leads for future business opportunities by collecting customer contact information during promotional events.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Achieved targeted marketing goals by collaborating closely with team members to develop effective strategies for each campaign.
  • Increased social media presence for various brands by generating quality content during marketing events and sharing it on multiple platforms.
  • Delivered memorable experiences at trade shows through expert knowledge of products, engaging booth design, and compelling interactions with attendees.

Fragrance Counter Manager

Nordstrom
06.2022 - 06.2023
  • Increased customer satisfaction by providing personalized fragrance consultations and recommendations.
  • Boosted sales through effective visual merchandising and product knowledge presentations.
  • Managed inventory levels for optimal stock availability and timely replenishment orders.
  • Developed a high-performing team by conducting regular training sessions on products, sales techniques, and customer service skills.
  • Provided exceptional customer service, addressing questions and concerns promptly and professionally.
  • Generated repeat business through proactive relationship building with clients, including maintaining a client book for personalized outreach.
  • Oversaw daily operations of the fragrance counter, ensuring cleanliness, organization, and compliance with company policies.
  • Analyzed sales performance data to identify opportunities for improvement in product offerings or marketing strategies.

Fragrance Counter Manager

Nordstrom
10.2020 - 06.2022
  • Enhanced brand loyalty by engaging customers in new product launches and limited edition promotions.
  • Provided exceptional customer service, addressing questions and concerns promptly and professionally.
  • Generated repeat business through proactive relationship building with clients, including maintaining a client book for personalized outreach.
  • Oversaw daily operations of the fragrance counter, ensuring cleanliness, organization, and compliance with company policies.
  • Ensured accurate tracking of sales performance metrics for individual team members'' growth and development plans.
  • Coordinated with vendors to arrange special events or in-store appearances that drove foot traffic and increased product awareness.
  • Utilized strong communication skills to effectively convey expectations regarding job responsibilities, performance standards, and policy adherence to staff members.

Store Manager

212 Perfumeria
02.2013 - 09.2020
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Developed a successful employee retention plan, reducing staff turnover rates significantly.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Streamlined purchasing processes, negotiating with vendors for better prices and payment terms.
  • Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
  • Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Completed point of sale opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.

Store Manager of Operations

UETA Duty Free
12.1994 - 08.2013
  • Improved store efficiency by implementing inventory management systems and streamlining operational processes.
  • Reduced employee turnover through effective recruitment, training, and performance evaluation initiatives.
  • Enhanced customer satisfaction by resolving issues promptly and maintaining a clean, organized store environment.
  • Boosted sales performance with strategic merchandising techniques and targeted promotional campaigns.
  • Managed budget allocation for staffing, inventory, and other operational expenses to maximize profitability.
  • Evaluated store performance metrics to identify areas of improvement and implement necessary changes for better results.
  • Ensured compliance with all company policies, procedures, and safety regulations to maintain a secure working environment.
  • Developed strong vendor relationships for timely delivery of products, negotiating favorable terms on pricing and contracts.
  • Increased store traffic by organizing engaging events and promotions that appealed to target customers.
  • Optimized staff scheduling to accommodate peak business periods without compromising quality of service or employee satisfaction.
  • Implemented loss prevention strategies to minimize shrinkage rates while maintaining an inviting shopping experience for customers.
  • Conducted regular audits of all store departments to ensure adherence to operational standards and identify areas requiring attention or improvement.
  • Oversaw the implementation of new technology solutions for efficient inventory tracking, data analysis, and overall store operations enhancement.
  • Coordinated with regional management on strategic planning initiatives aimed at improving store performance within the district or territory as a whole.
  • Facilitated open communication channels between staff members and upper management by conducting regular team meetings, fostering transparency in decision-making processes.
  • Led training sessions for staff members on new product offerings, operational procedures, and customer service techniques to ensure the highest level of performance in every aspect of the business.
  • Completed point-of-sale opening and closing procedures.
  • Managed inventory control, cash control, and store opening and closing procedures.

New Vehicle Sales Consultant

Ancira Eagle Pass
01.1994 - 12.1994
  • Maximized sales revenue by consistently meeting and exceeding monthly sales targets.
  • Generated new leads through proactive client outreach, networking events, and dealership promotions.
  • Boosted customer satisfaction ratings by delivering exceptional service and addressing concerns promptly.
  • Conducted comprehensive needs assessments to match customers with the perfect vehicle for their lifestyle and budget.
  • Collaborated with finance department to secure optimal financing options for clients, ensuring a seamless purchasing experience.
  • Grew repeat business by fostering long-term relationships with satisfied customers through attentive follow-ups and personalized recommendations.
  • Utilized CRM system effectively to manage leads, track progress, and maintain organized records of sales activities.
  • Streamlined sales process with efficient appointment scheduling, timely paperwork completion, and prompt delivery coordination.
  • Exceeded customer expectations through in-depth product demonstrations highlighting key features and benefits tailored to individual needs.
  • Participated in ongoing training programs to continuously improve product knowledge and refine selling techniques for increased success rates.
  • Worked closely with management to develop targeted marketing campaigns that drove showroom traffic and increased conversion rates.
  • Handled trade-in appraisals accurately by evaluating vehicle condition, assessing market value, and negotiating fair prices with clients.
  • Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,

Education

Bachelor of Arts - Lic. Recursos Humanos

Universidad Autonoma Del Noreste De Coah.
Piedras Negras, Coah. Mexico
05.1992

Associate of Arts - Business Administration

SWTJC
Eagle Pass, TX
05.1988

Skills

  • Branding
  • Marketing
  • Customer Relations
  • Revenue Generation
  • Customer Relationship Building
  • Sales Expertise
  • Product Demonstration
  • Relationship Builder
  • Effective Communicator
  • Product Education

Languages

Spanish
Native or Bilingual

Timeline

Brand Ambassador

Coty US
07.2023 - Current

Fragrance Counter Manager

Nordstrom
06.2022 - 06.2023

Fragrance Counter Manager

Nordstrom
10.2020 - 06.2022

Store Manager

212 Perfumeria
02.2013 - 09.2020

Store Manager of Operations

UETA Duty Free
12.1994 - 08.2013

New Vehicle Sales Consultant

Ancira Eagle Pass
01.1994 - 12.1994

Bachelor of Arts - Lic. Recursos Humanos

Universidad Autonoma Del Noreste De Coah.

Associate of Arts - Business Administration

SWTJC

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Martha M. Barajas