MARTIN ASARO

Experienced professional with 20+ years of successfully navigating complex data environments in diverse business sectors. Skilled in transforming vast datasets into actionable insights, uncovering opportunities, and driving strategic decision-making. Expertise in identifying trends, patterns, and correlations that improve business outcomes. Proficient in data interpretation and visualization to effectively communicate complex findings for informed decision-making by stakeholders.

SIX SIGMA YELLOW BELT CERTIFIED

• Passion for Data Visualization: My career began and continues to be driven by a deep passion for data visualization. I have consistently championed the use of clear and effective dashboard visualizations throughout my tenure at Home Depot and One Call, where I served as a Tableau Ambassador and actively engaged in developer communities.
• Expertise in Data Management: Over the past decade, I have honed my skills working in complex and challenging data environments. I specialize in building data pipelines that clean and normalize data, ensuring accuracy in reporting.
• Leadership and Mentorship: As a team lead, mentor, and QA analyst, I have guided the Data Enablement and Enterprise Reporting teams through all stages of the BI development cycle, including data warehousing, pipeline creation and maintenance, SQL scripting, and dashboard/report generation.
• Effective Communication: I excel at bridging the gap between technical specialists, non-technical business leaders, and external clients. By acting as a translator, I ensure clear communication among all project stakeholders, leading to solutions that precisely meet business needs.
• Innovation and Adaptability: I am naturally inclined toward innovation, often challenging traditional methods to adapt to the dynamic nature of the business environment.
• Advanced Excel Skills: My expertise with Excel includes advanced formulas, macros, Power Pivot, Power Map, and automation tools such as VBA and PowerShell. I consistently deliver high-level solutions using these tools.
• Proponent of Data Democratization: I advocate for self-service BI and data democratization, with a proven track record of developing flexible dashboards, from KPI tracking to root cause analysis, that require zero-touch upkeep from IT.
• Leadership in Standardization Initiatives: At One Call, I led efforts in report catalog standardization and was the lead analyst for a holistic report catalog documentation and reduction initiative. Additionally, I served as the technical lead for creating a Meta-data repository in DataEdo.