Martin Hill
Birmingham,AL
Summary
Enthusiastic marketing and ecommerce leader with over 12 years demonstrated success in building teams, systems and processes for achieving high-level business goals.
Overview
13
13
years of professional experience
Work History
Senior E-Commerce Manager
Luxor Workspaces
07.2024 - Current
- Own the E-Commerce strategy, P&L, roadmap and execution for Luxor's direct online sales channels including Amazon and D2C.
- Successfully lead project to consolidate 3 legacy brand websites into a single cohesive, unified shopping experience while educating customers on the transition and maintaining best SEO practices.
- Collaborate within marketing and other departments to ensure e-commerce efforts are aligned with company goals and operationally sound.
Director of Digital Sales
PRADCO Outdoor Brands
04.2021 - 06.2024
- Lead centralized marketing and e-commerce services while concurrently developing new brands under PRADCO umbrella
- Account Executive for Amazon Retail 1P with peak annual sales of $22MM and growth of 55% in 3 years
- Launched new outdoor brand, MAXXTUFF, achieving "Overall Pick" status for 2 products in year one
Director of Marketing
PRADCO Outdoor Brands
07.2017 - 04.2021
- Led all marketing initiatives for PRADCO's Hunting Division, including strategy, branding, budgeting, advertising, partnerships, tradeshows, NPD, retail displays, sales support, digital marketing and D2C management
- Spearheaded the redesign of all PRADCO websites into multisite "store picker" experience
- Managed D2C new acquisition and retention programs, peaking at $4MM annual sales and 61% growth in 4 years
- Account Executive for Amazon Retail 1P with peak annual sales of $12.6MM and growth of 24% in 4 years
Digital Marketing Manager
PRADCO Outdoor Brands
02.2015 - 07.2017
- Managed online marketing team, projects, and external agencies for 5 major hunting brands
- Responsible for growth across websites, digital advertising, SEO, content, email, promotions and online partners
- Owner of D2C and e-commerce channels; 27% D2C sales growth and 16% Amazon Retail growth
Internet Marketing Specialist
EBSCO Industries
01.2014 - 01.2015
- Perform SEO audits, online advertising and analytics reporting for 15+ EBSCO businesses
Marketing Coordinator
Marketrue
01.2012 - 01.2014
- Website design / Wordpress development / SEO / PPC consultation and services
Education
Master of Arts - Music Performance
Georgia State University
Atlanta, GA05-2006
Bachelor of Arts - Music Business
University of Alabama
Tuscaloosa, AL05-2004
Skills
- Marketing Leader with 10 years experience coaching teams to meet and/or exceed business goals
- Ecommerce Expert with 9 years directly managing category-leading brands on Amazon 1P and 3P
- Highly analytical with data-based approach to strategy, execution and campaign assessment
- Strong communicator with excellent written and verbal skills
Timeline
Senior E-Commerce Manager
Luxor Workspaces
07.2024 - Current
Director of Digital Sales
PRADCO Outdoor Brands
04.2021 - 06.2024
Director of Marketing
PRADCO Outdoor Brands
07.2017 - 04.2021
Digital Marketing Manager
PRADCO Outdoor Brands
02.2015 - 07.2017
Internet Marketing Specialist
EBSCO Industries
01.2014 - 01.2015
Marketing Coordinator
Marketrue
01.2012 - 01.2014
Master of Arts - Music Performance
Georgia State University
Bachelor of Arts - Music Business
University of Alabama
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