Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Martin Guerrero

Holtville,CA

Summary

District Sales Manager with 12 years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.

Overview

25
25
years of professional experience

Work History

District Sales Manager

Frito Lay
05.2011 - Current
  • Increased sales revenue by developing and implementing effective sales strategies for the district.
  • Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
  • Expanded market share with targeted account management and new business development initiatives.
  • Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
  • Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
  • Contributed to company growth by identifying new market opportunities for product expansion.
  • Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
  • Streamlined operations by collaborating with cross-functional teams to address challenges and improve processes.
  • Reduced costs by optimizing inventory levels and managing vendor negotiations effectively.
  • Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
  • Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
  • Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
  • Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.

Route Sales Representative

Claypool Distributing
06.2006 - 05.2011
  • Improved customer satisfaction by promptly addressing concerns and providing solutions to issues.
  • Maximized sales through effective territory management and strategic route planning.
  • Established strong relationships with clients, resulting in increased repeat business and referrals.
  • Expanded client base by consistently seeking out new opportunities for sales growth.
  • Maintained accurate inventory records, ensuring sufficient product availability for customers.

Assistant Manager

Arco Ampm
10.2001 - 06.2006
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Streamlined store operations for increased efficiency, implementing new processes and procedures.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Increased sales through effective merchandising strategies and targeted promotions.

Assistant Manager

McDonald's
05.1999 - 10.2001
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Streamlined store operations for increased efficiency, implementing new processes and procedures.
  • Developed strong working relationships with staff, fostering a positive work environment.

Education

High School Diploma -

Mexico
Mexico
07.1999

Skills

  • Customer Relationship Management
  • Business Development and Planning
  • Direct Sales
  • Goals and Performance
  • Lead Generation

Languages

Spanish
Native or Bilingual

Timeline

District Sales Manager

Frito Lay
05.2011 - Current

Route Sales Representative

Claypool Distributing
06.2006 - 05.2011

Assistant Manager

Arco Ampm
10.2001 - 06.2006

Assistant Manager

McDonald's
05.1999 - 10.2001

High School Diploma -

Mexico

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Martin Guerrero