Martin Huseman

• Operational Oversight: Manage day-to-day operations of online safety training business, with focus on serving and retaining valued client base. This involves handling all facets of learning management system platform while actively curating safety content.
• Marketing and Sales Proficiency: Operate HubSpot, all-in-one platform for inbound marketing, sales and service. Spearhead lead generation efforts, driving new sales, and ensuring timely renewal of subscriptions.
• Sales and Support Materials: Develop comprehensive sales script outlines, sales presentations, and robust support and onboarding materials.
• Content Creation and Optimization: Create and optimize training content, customer communications, platform documentation, and effective email marketing campaigns.
• Customer Relationship Management: Actively evaluate customer issues, implement solutions, and follow up with clients to address additional problems and ensure ongoing satisfaction.
• Diverse skill set in operations, marketing, sales, content development, and customer service offering a well-rounded professional.

• Accountable in executing marketing plan objectives established by corporate marketing team, with focus on driving customer relationships, trust, and brand awareness. Utilized problem-solving skills to enhance field sales performance each year through effective planning. Managed all marketing support materials, sales aids, and coordinated event planning and set up.
• A key responsibility involved providing comprehensive training to over 60 employees across multiple brands throughout the state of Indiana. This training emphasized the importance of adhering to DOT federal and state trailering compliance regulations, equipping the team with the knowledge and skills necessary for compliant operations.
• Additionally, assumed the responsibility of overseeing customer tough points, ensuring that customer needs were consistently met. This client-centric focus played a significant role in the business’s success and its reputation for providing exceptional service.
• Managed fleet of district sales manager’s trucks, trailers, weigh wagons, and seed tenders. Prepared necessary documentation for licensing and facilitated DOT inspections. Procured and distributed signs, posts while overseeing warehouse management.

• Instrumental in combining two companies successfully with high customer retention and later transitioning to one brand with loyal customers. Lead author from the management team in developing the marketing plans as new technologies and company growth were changing rapidly. Led the charge through marketing to develop an identity/brand awareness and differentiation in the marketplace.
• Revamped product packaging and also directed product processing and packaging logistics. Monitored product quality to meet company standards while adhering to state and local labeling laws. Introduced core values of safety and vehicle safety metrics with successful buy-in from employees.
• Was referred to as the model brand, among 26 brands to adapt and uphold new levels of vehicle safety and DOT compliance. In this period of rapid change in the industry, was influential in communicating our values and building trust among employees, dealers and customers to further develop relationships/loyalty to the brand.

• Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
• Drove marketing initiatives to increase product visibility and market performance.
• Supported marketing programs and campaigns with content and messaging to drive demand.
• Developed strategy and managed market communications that drove product demand.

• Seed Corn Marketing Development: Successfully initiated a marketing strategy for a seed corn company, starting from the ground up, to establish product presence in 96 farm stores across the Midwest.
• Comprehensive Business and Marketing Planning: Independently conceived and executed business and marketing plans that featured a distinctive approach tailored to the industry. This included brand creation, innovative packaging design, development of point-of-purchase display, and the implementation of systems for handling inquires. Additionally, I oversaw collateral fulfillment and product distribution.
• Remarkable Sales Growth: Achieved rapid sales growth by presenting straightforward yet effective offers. This endeavor led to sales volumes of $350,000 within just three years, supported by customer acceptance and recurring business.
• Store Acceptance and Relationship Building: Garnered strong acceptance of products in stores and fostered trust-based relationships with store personnel. This not only contributed to brand promotions within the stores but also enhanced customer trust and loyalty.

Responsible for the testing program for two seed companies, Fielder's Choice Direct and Hubner Seeds. Managed all aspects of the testing program. Presented final product data and head-to-head comparison for product selection and made product recommendations. Provided product training to sales personnel.

• Co-developer of Innovative Sales and Marketing Channel: Played a pivotal role in co-developing the first direct-to-the-customer sales and marketing channel in the United States, leveraging direct marketing techniques and a consultive selling approach. This endeavor also involved spearheading the creation of unique in-house contact management software that significantly contributed to the overall company’s success.
• Effective Software Implementation: The software designed facilitated sales and service to a customer base of 12,000 individuals spanning across 40 states. Notably, the company was successfully sold for over $50+ million in 2006.
• Streamlined Business Operations: Implemented comprehensive systems across various facets of the business to enhance efficiency and overall effectiveness.
• Customer Trust and Satisfaction: Directly responsible for shaping the company’s business approach and sales strategy. This approach was instrumental in building trust among customers, leading to a customer satisfaction rating that consistently ranked among the nation’s top tiers in the industry.

Managed the company store of sales aids which accounted for $300-$500,000 sales annually. In addition, supported all aspects of marketing and sales. Assisted in business and marketing plans, company communications and meeting planning.

Supported all aspects of corn product research; seed processing, packaging, planting, thinning, running crews, note taking, hand and mechanical harvesting. Provided general labor as well as managing equipment, maintenance and repairs.