MARTIN MONJARAZ

• Manage B2B sales pipeline across 1,000+ licensed cannabis clients, personally generating $2.5M+ in annual revenue
• Drive clone and teen plant sales, consistently meeting monthly sales targets of $500K+ during peak season
• Build and nurture strategic relationships with cultivators and industry stakeholders
• Execute CRM campaigns using HubSpot, Apex Trading, Pipeline, and Metrc to maintain sales momentum
• Launch email campaigns and manage digital presence (website, social media), contributing to lead generation
• Develop KPI dashboards to track sales performance, customer acquisition, and retention
• Identify pain points, bottlenecks, and other issues with sales process to promote customer satisfaction and maximize sales potential for a given period.
• Create sales collateral and train new sales representatives in market trends, product details, and sales techniques

Key Achievements:
✔ Surpassed quarterly sales quotas by 15–25% through consultative selling
✔ Doubled email CTR through optimized targeting and campaign design

✔ Increase website traffic up to 150% a year to promote cross channel sales

• Ensured regulatory compliance via monthly audits and Metrc manifest accuracy
• Created SOPs and dashboards to track production KPIs and phenohunt R&D progress
• Collaborated with production to meet timelines and improve operational efficiency

Key Achievements:
✔ Reduced compliance issues by 30% through streamlined tracking systems
✔ Increased production throughput by 18% using data-driven scheduling

• Provided B2B support and product recommendations using sales data trends
• Managed CRM tools to ensure vendor satisfaction and retention
• Resolved customer inquiries through effective communication and problem-solving techniques.
• Managed high-volume calls while maintaining quality service standards and customer satisfaction.

• Led marketing campaigns to promote higher education via social media and events
• Coordinated with business leaders and institutions for outreach initiatives
• Led outreach initiatives to increase student engagement in marketing campaigns.
• Developed promotional materials to enhance campaign visibility and effectiveness.