Martin Roeber

• Identified, established, and developed trusting relationships with Key MD Opinion Leaders, healthcare professionals, and pharmacy professionals within the Pacific Northwest and nationally.
• Cross-Functional collaboration with marketing, medical affairs, sales, and clinical development to execute on engagement plans for varying business objectives
• Identified and developed MD/PharmD thought leaders who could serve as speakers for medical education, contribute to advisory boards and other promotional activities
• Collaborate with marketing and medical affairs to develop speaker training and program materials followed by training regional speakers on finalized materials
• Facilitated scientific learnings for TLL colleagues with new clinical review data and new/existing product information updates while serving as TLL Area Field Trainer
• Facilitated TLL learnings on new speaker IT platform/process as well as speaker engagement and speaker training sessions as (MidWest/West) TLL Therapeutic Product Specialist (TPS)
• Effectively engaged with thought leaders on accurate and current scientific and clinical information, gaining crucial insight on decision making processes and algorithms being utilized and sharing these learnings collaboratively with team
• Manage complex projects under timelines while maintaining exceptional attention to detail and achieving desire impact
• Developed initiatives like MD/APP virtual webinars, advisory board topics, conference engagements that developed knowledge exchange and collaboration between key medical thought leaders
• Achieved consistent & strong performance throughout TLL experience as supported by MBO and Annual Review ratings ( 2023 "Exceeds expectations" annual rating & currently #1 TLL Q1 2024 West) as well as Long Term Retention (LTR) incentive given

Strong performance throughout time in this role as documented in Annual Reviews and other accolades and LTR incentives

• Championed new product launches within the assigned territory, driving awareness and demand among key customers; results in top 15-20% of sale team over years in role
• Increased promoted product revenue by implementing strategic business plans and expanding client base within neurology & immunology accounts; developed new prescribers of both Rebif and Mavenclad to achieve performance goals with accolades of achievement
• Developed unique and account focused strategies to align internal and external stakeholders to achieve new growth-Providence MS Center, Selkirk Neurology, Kootenai Neuroscience Center, Valley Neurology Center
• Implemented efficient territory management practices, optimizing resource allocation and coverage in regards to speaker programming and advocacy initiatives; strong regional speaker utilization (Dr. Craddock/Dr. Patel) to achieve new breadth target growth
• Collaboratively conducted regular business reviews with team members, internal stakeholders, and others, identifying areas for improvement and growth opportunities (ABM, TLL, ABD, DTLL, MSL)
• As West Area Field Trainer, provided ongoing training for sales representatives in product knowledge, selling techniques, and account management skills. Romar trained and certified 6 new hire training classes in Rockland, MA in Home Office
• Developed strong relationships with key opinion leaders throughout territory and have maintained these key clients for long-lasting partnerships and increased goal achievement; Top MS providers within territory (Dr. Craddock, Dr. Patel, Dr. Clark, Dr. Thomas, Dr. Culcea, et al)

• Led team of 7 sales and 4 clinical direct reports within the Pacific Northwest to increased market share and revenue growth by identifying and capitalizing on emerging market trends while delivering consistent and timely therapeutic options
• Full P&L responsibility for NW Market and streamlined internal processes, enhancing operational efficiency and reducing costs where possible to achieve goals while improving customer experience.
• Collaboratively worked with operational counterparts to insure high level of satisfaction from customers, despite large geography involving 13 branch office locations and differing managed care markets
• Achieved sales & efficiency goals by developing strong team focused on cultivating and securing new customer relationships across Enteral Nutrition, Negative Pressure Wound Therapy (NPWT), and Respiratory Therapy disease markets
• Conducted regular market research to stay informed of industry trends and inform business strategy decisions.
• Built Apria/Coram brand awareness in local market and increased penetration with proactive strategies in outlying markets
• Leveraged analytical tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
• Led team of 11 sales/clinical professionals at 13 branch offices across Washington, Idaho, Alaska, and Montana to achieve targeted results
• Increased market share by identifying and capitalizing on emerging market trends.