MARTIN RONDON
Miami,FL
Summary
Professional with extensive experience in international market expansion and client relationship management, ensuring ongoing revenue growth. Applies strategic planning and cultural understanding to handle complex sales cycles effectively. History of surpassing sales objectives through adept communication and negotiation abilities.
Overview
20
20
years of professional experience
Work History
International Sales ExecutiveM
TEXUB
06.2024 - 01.2025
- Development of LATAM and US markets. Average monthly sales of $250K.
- Developed relationships with clients and potential clients to improve business growth.
- Managed international accounts by building strong relationships and maintaining open communication channels for better collaboration.
- Negotiated favorable contracts with suppliers, resulting in increased profit margins for the company.
- Developed strategic sales plans to target and penetrate emerging markets, increasing global revenue streams.
- Established a comprehensive market intelligence system to stay informed about competitor activities, industry trends, and potential opportunities for expansion or diversification.
Latam Sales Executive
ESI ENTERPRISE
05.2022 - 05.2024
- Development of LATAM and US markets. Average monthly sales of $400K.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Achieved significant sales targets by motivating team and setting realistic yet challenging goals.
- Identified new market opportunities through diligent research and networking.
- Increased market share with comprehensive competitor analysis and tailored marketing strategies.
- Built relationships with customers and community to promote long term business growth.
- Set and achieved company defined sales goals.
Global Sales Manager
HUBX
02.2019 - 03.2022
- Development of LATAM and US markets. Average monthly sales of $1.2M.
- Increased global sales by developing and implementing effective sales strategies and tactics.
- Managed complex negotiations involving multiple stakeholders while maintaining professionalism at all times throughout the process.
- Conducted comprehensive market analyses to identify trends, competitor activities, and potential growth areas.
- Streamlined sales processes for improved efficiency, reduced costs, and increased profitability.
- Established long-term client relationships through exceptional customer service and strategic account management.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared sales presentations for clients showing success and credibility of products.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Director of US Sales and Marketing
Icthus
03.2011 - 11.2018
- Enhanced customer experience through continuous improvement initiatives aimed at addressing concerns or areas of opportunity.
- Mentored junior team members on best practices in sales techniques and relationship management skills for long-term success.
- Coordinated trade shows and industry events, showcasing company offerings and generating valuable leads.
- Optimized pricing strategies based on market trends and competitor actions, maximizing profitability without compromising customer satisfaction.
- Managed complex sales cycles from lead generation through to closing deals, consistently exceeding quotas and expectations.
- Developed and executed strategic plans for product launches, resulting in increased market share.
National Trade Marketing Manager
Sony Ericsson Mobile Communications
07.2008 - 03.2011
- Spearheaded creation of impactful point-of-purchase materials to elevate consumer engagement at stores.
- Analyzed campaign metrics to enhance promotional effectiveness and refine strategies.
- Designed innovative trade show booths and marketing collateral to attract potential customers.
- Executed co-marketing initiatives with complementary brands, fostering mutual growth and expanding reach.
- Implemented new marketing strategies for dealers based on rejection and consumer satisfaction data.
- Managed customer connections attentively and utilized promotions to increase profits resulting in 29% increase in overall sales and 68 % in add-on sales.
National Trade Marketing Manager
Motorola Mobility
05.2005 - 07.2008
- Spearheaded the creation of compelling point-of-purchase materials that drove consumer engagement at the store level.
- Improved promotional effectiveness by consistently analyzing campaign metrics and adjusting strategies accordingly.
- Enhanced trade show presence through creative booth design and engaging marketing collateral to attract more potential customers.
- Collaboratively developed and executed successful co-marketing initiatives with complementary brands, expanding reach and driving mutual growth.
- Played a pivotal role in launching new products successfully within target markets by devising effective go-to-market plans.
- Collaborated closely with cross-functional teams to ensure successful execution of targeted marketing initiatives.
- Championed customer-centric initiatives that led to improved satisfaction ratings from retail partners.
- Implemented comprehensive training programs for new hires, increasing overall team proficiency in trade marketing strategies.
- Streamlined communication between sales, marketing, and product development departments to facilitate efficient workflow processes.
- Negotiated favorable terms with vendors and suppliers, resulting in cost savings without sacrificing quality or service levels.
- Managed customer connections attentively and utilized promotions to increase profits resulting in 32 % increase in overall sales and 71 % in add-on sales.
Education
Engineering
Universidad Santa Maria
Caracas, VeSkills
- International trade regulations
- Negotiation expertise
- Sales strategy development
- Sales strategies
- Salesforce
- Territory management
- Prospecting
- Sales cycle management
- Market development
- Market analysis
- Lead generation
- Emerging markets
- Country launch
- Executive sales strategies
- Sales presentations
- Event management
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
International Sales ExecutiveM
TEXUB
06.2024 - 01.2025
Latam Sales Executive
ESI ENTERPRISE
05.2022 - 05.2024
Global Sales Manager
HUBX
02.2019 - 03.2022
Director of US Sales and Marketing
Icthus
03.2011 - 11.2018
National Trade Marketing Manager
Sony Ericsson Mobile Communications
07.2008 - 03.2011
National Trade Marketing Manager
Motorola Mobility
05.2005 - 07.2008
Engineering
Universidad Santa Maria
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