MARTINA CHACONAS
Los Angeles,CA
Summary
Senior-level integrated writer and creative director who helps build great brands through powerful, effective work. Well-versed in all media and platforms. Expertise in branding as well as tactical and retail advertising. Experienced with large, national clients and smaller clients and non-profits with limited budgets and tight deadlines. Track record of creating and overseeing effective, award-winning advertising. Well-regarded as a leader in terms of managing and supervising creative teams and helping build and improve agency morale.
Overview
26
26
years of professional experience
Work History
Executive Creative Director
WONDROS
Los Angeles
02.2020 - 06.2024
- Brought in to serve as the creative lead on the National Institutes of Health All of Us Research Program - quickly became an Executive Creative Director managing a team of 12 creatives across all accounts
- Guided creatives in developing and pitching ideas and campaigns for all new business through the company's transition from a creative agency to an ad agency
- Established creative processes and spearheaded the integration of departments to ensure cohesive creative development and execution across teams
- Oversaw all creative output, including the rebranding of WONDROS itself
- Helped the agency win and grow 4 new accounts
Freelance CD
Various Agencies
06.2012 - 01.2020
- Agencies: TVGla, Phenomenon, Standard Time LA, IW Group, Campbell-Ewald, Ocean Group, radarworks, Beachbody, OIC, MXM, Open Road Films, Rev Creative, Mod Op, the Woo, O'Neill Creative, Creative Core, Black Ops, Vimby, Sweet Spot Clients: Renaissance, Le Meridien, Westin, Overstock, CB2, Crate & Barrel, Men's Warehouse, PIMCO, WGU, Kaiser, Mitsubishi, AT&T, Fleming's Steakhouse, rackspace, SCE, McDonald's, Covered California, Talon, Ignite, Bosch, Academy Museum, Boingo Wireless, Centinela Pet & Feed, DreamWorks, LA County, Arts Commission, Murad, Sitecore, Ford Theater, flickr, Providence St John's, Loan Depot, Rold Gold, Daily Donor, Sports Academy, JEOPARDY
Associate Creative Director
QUIGLEY-SIMPSON
Los Angeles
04.2010 - 06.2012
- Chase Sapphire, Chase Ink, Chase Freedom, Chase United, Proctor & Gamble, DDF, Child Fund International, Creditcards.com Key contributions: helped the agency win and grow the Chase Sapphire account
- Writer on numerous launches and initiatives, including launch of creditcards.com and Chase Ink
- Often managed multiple projects at once, as well as new business pitches
Associate Creative Director
DONER
Los Angeles
01.2004 - 07.2008
- Delivered visually engaging campaigns by leading brainstorming sessions and conceptualizing ideas.
- Mentored junior designers, fostering their professional growth and enhancing team productivity.
- Established strong client relationships through clear communication, understanding of goals, and delivering on expectations.Collaborated with cross-functional teams for streamlined project management and improved communication.
- Helped agency win PacSun business
- PacSun, Public Storage, Time Warner Cable, Pricegrabber.com, Progressive, Mazda, The Auto Club, Kwikset, SecureHorizons, City National Bank, Expedia Corporate Travel, Family Secure
Freelance ACD
DDB, RPA, TBWA/CHIAT/DAY, DEUTSCH, DIRECT PARTNERS, etc.
Los Angeles
01.2001 - 01.2004
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Earthlink, PeoplePC, Wherify, Citizens Bank, Nestle, GTE, DirecTV, Sun Microsystems, Ameriquest, Flying Dog Brewery, Overture, New Line Cinema, Disney, USA Network, Southern California Gas Co.
Associate Creative Director
RPA
Los Angeles
01.1998 - 01.2001
- Honda Key contributions: created over 40+ TV commercials and radio spots for Honda
Education
Bachelor of Arts - Communications
Pepperdine University
Malibu, CASkills
- Strategic Thinking
- Creative vision
- Team Management
- Visual storytelling
- Conceptual Skills
- Creative team leadership
- Deadline-oriented
- Concept Development
- Cross-Functional Collaboration
- Campaign Development
- Advertising Campaigns
- Brand Messaging
Timeline
Executive Creative Director
WONDROS
02.2020 - 06.2024
Freelance CD
Various Agencies
06.2012 - 01.2020
Associate Creative Director
QUIGLEY-SIMPSON
04.2010 - 06.2012
Associate Creative Director
DONER
01.2004 - 07.2008
Freelance ACD
DDB, RPA, TBWA/CHIAT/DAY, DEUTSCH, DIRECT PARTNERS, etc.
01.2001 - 01.2004
Associate Creative Director
RPA
01.1998 - 01.2001
Bachelor of Arts - Communications
Pepperdine University