MARTINA CHACONAS
Los Angeles,CA
Summary
Senior-level integrated writer and creative director who helps build great brands through powerful, effective work. Well-versed in all media and platforms. Expertise in branding as well as tactical and retail advertising. Experienced with large, national clients and smaller clients and non-profits with limited budgets and tight deadlines. Track record of creating and overseeing effective, award-winning advertising. Well-regarded as a leader in terms of managing and supervising creative teams and helping build and improve agency morale.
Overview
26
26
years of professional experience
Work History
Executive Creative Director
WONDROS
02.2020 - 06.2024
- Brought in to serve as the creative lead on the National Institutes of Health All of Us Research Program - quickly became an Executive Creative Director managing a team of 12 creatives across all accounts
- Guided creatives in developing and pitching ideas and campaigns for all new business through the company's transition from a creative agency to an ad agency
- Established creative processes and spearheaded the integration of departments to ensure cohesive creative development and execution across teams
- Oversaw all creative output, including the rebranding of WONDROS itself
- Helped the agency win and grow 4 new accounts
Freelance CD
Various Agencies
06.2012 - 01.2020
- Agencies: TVGla, Phenomenon, Standard Time LA, IW Group, Campbell-Ewald, Ocean Group, radarworks, Beachbody, OIC, MXM, Open Road Films, Rev Creative, Mod Op, the Woo, O'Neill Creative, Creative Core, Black Ops, Vimby, Sweet Spot Clients: Renaissance, Le Meridien, Westin, Overstock, CB2, Crate & Barrel, Men's Warehouse, PIMCO, WGU, Kaiser, Mitsubishi, AT&T, Fleming's Steakhouse, rackspace, SCE, McDonald's, Covered California, Talon, Ignite, Bosch, Academy Museum, Boingo Wireless, Centinela Pet & Feed, DreamWorks, LA County, Arts Commission, Murad, Sitecore, Ford Theater, flickr, Providence St John's, Loan Depot, Rold Gold, Daily Donor, Sports Academy, JEOPARDY
Associate Creative Director
QUIGLEY-SIMPSON
04.2010 - 06.2012
- Chase Sapphire, Chase Ink, Chase Freedom, Chase United, Proctor & Gamble, DDF, Child Fund International, Creditcards.com Key contributions: helped the agency win and grow the Chase Sapphire account
- Writer on numerous launches and initiatives, including launch of creditcards.com and Chase Ink
- Often managed multiple projects at once, as well as new business pitches
Associate Creative Director
DONER
01.2004 - 07.2008
- Delivered visually engaging campaigns by leading brainstorming sessions and conceptualizing ideas.
- Mentored junior designers, fostering their professional growth and enhancing team productivity.
- Established strong client relationships through clear communication, understanding of goals, and delivering on expectations.Collaborated with cross-functional teams for streamlined project management and improved communication.
- Helped agency win PacSun business
- PacSun, Public Storage, Time Warner Cable, Pricegrabber.com, Progressive, Mazda, The Auto Club, Kwikset, SecureHorizons, City National Bank, Expedia Corporate Travel, Family Secure
Freelance ACD
DDB, RPA, TBWA/CHIAT/DAY, DEUTSCH, DIRECT PARTNERS, etc.
01.2001 - 01.2004
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Earthlink, PeoplePC, Wherify, Citizens Bank, Nestle, GTE, DirecTV, Sun Microsystems, Ameriquest, Flying Dog Brewery, Overture, New Line Cinema, Disney, USA Network, Southern California Gas Co.
Associate Creative Director
RPA
01.1998 - 01.2001
- Honda Key contributions: created over 40+ TV commercials and radio spots for Honda
Education
Bachelor of Arts - Communications
Pepperdine University
Malibu, CASkills
- Strategic Thinking
- Creative vision
- Team Management
- Visual storytelling
- Conceptual Skills
- Creative team leadership
- Deadline-oriented
- Concept Development
- Cross-Functional Collaboration
- Campaign Development
- Advertising Campaigns
- Brand Messaging
Timeline
Executive Creative Director
WONDROS
02.2020 - 06.2024
Freelance CD
Various Agencies
06.2012 - 01.2020
Associate Creative Director
QUIGLEY-SIMPSON
04.2010 - 06.2012
Associate Creative Director
DONER
01.2004 - 07.2008
Freelance ACD
DDB, RPA, TBWA/CHIAT/DAY, DEUTSCH, DIRECT PARTNERS, etc.
01.2001 - 01.2004
Associate Creative Director
RPA
01.1998 - 01.2001
Bachelor of Arts - Communications
Pepperdine University
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