Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Martina Maffezzini

San Francisco,CA

Summary

Knowledgeable senior media planner with proven track record in developing and executing effective media strategies. Led successful campaigns that enhanced brand visibility and engagement. Demonstrated expertise in market analysis and media buying, ensuring optimal ad placement.

Hold an MBA, a Master's in Entertainment Management, and a Digital Marketing diploma from UC Berkeley. My background in theatre and improvisation enhances my ability to think quickly, collaborate effectively, and provide innovative solutions to marketing challenges.

Overview

5
5
years of professional experience

Work History

Senior Media Planner

Mediasmith
10.2024 - Current
  • Lead media strategy for multi-million dollar accounts, integrating digital, and programmatic buys.
  • Achieved a 12% lift in ROAS for my main client, contributing significantly to overall account performance.
  • Presented insights and performance results to senior clients, ensuring alignment with KPIs and goals.
  • Collaborated with creative, analytics activation, and account teams to ensure cohesive messaging and execution.
  • Mentored junior team members, providing guidance on best practices in media planning and strategy development.

Media Planner

Mediasmith
06.2022 - 10.2024
  • Gained expertise in planning, audience targeting, and campaign executions across multiple B2B and B2C accounts
  • Planned and optimized digital and traditional media campaigns across display, search, paid social, and OOH
  • Refined lead generation strategy for the main client to increase the quality of the leads. Doubled the late-stage sales qualified opportunities QoQ
  • Managed client and vendor relationships through multiple accounts
  • Oversaw campaign pacing and budget tracking, ensuring 100% on-time delivery.
  • Conducted post-campaign evaluations to assess effectiveness, making recommendations for future improvements.
  • Incorporated media technologies such as tagging, tracking, and ad service metrics into media planning efforts.

Assistant Media Planner

Mediasmith
03.2022 - 06.2023
  • Supported planning and reporting for client campaigns.
  • Analyzed performance metrics and recommended optimizations. Increasing overall CTR by 20% YoY for the main client
  • Conducted comprehensive market research to identify target audiences and optimal media channels for client campaigns,
  • Conducted competitors analysis using marketing data-driven platforms like Vivvix, Pathmatics, and MRI
  • Prepared insightful competitor analyses, informing strategic decision-making for clients'' campaigns.

Data Analyst

Vaco @ Google
11.2020 - 03.2022
  • Analyzed Google ads to ensure high quality of all the ads shown on the search engine, through specific criteria, in multiple languages
  • Responsible for conducting language assessments as part of the recruiting process

Growth Marketing

Wovenmedia
01.2020 - 05.2020
  • Conducted competitive analysis to define Wovenmedia’s channel strategy and positioning; recommended Instagram as an incremental opportunity
  • Conducted SEO audit and identified whitespace for keywords amongst competition; specifically identified keywords with high search volume and low immediate competition
  • Relaunched company’s SEM campaign; expanded keyword penetration and optimized strategy, resulting in 50% improved CTR

Education

Master of Business Administration - MBA

American National University
12.2022

Digital Marketing -

University of California, Berkeley
Berkeley, CA
12.2020

Master degree - Entertainment Management

Università Cattolica Del Sacro Cuore
Milan, IT
12.2017

Skills

  • Media plans
  • Media mix optimization
  • Media buying
  • Post-buy analysis
  • Campaign management
  • Competitive analysis
  • Organizational skills
  • Multimedia presentations

Accomplishments

  • SEO Traffic Boost
  • Implemented SEO changes leading to 50% rise in organic search traffic in six months.
  • Campaign CTR Improvement
  • Increased campaign CTR by 30% through strategic ad placement and copy optimization.
  • Email Open Rate Increase
  • Achieved 25% higher open rates via A/B testing of email subject lines.
  • Sales Volume Growth
  • Generated over 300 new sales with direct marketing strategy within three months.

Languages

English
Full Professional
Italian
Native or Bilingual
Spanish
Limited Working

Timeline

Senior Media Planner

Mediasmith
10.2024 - Current

Media Planner

Mediasmith
06.2022 - 10.2024

Assistant Media Planner

Mediasmith
03.2022 - 06.2023

Data Analyst

Vaco @ Google
11.2020 - 03.2022

Growth Marketing

Wovenmedia
01.2020 - 05.2020

Master of Business Administration - MBA

American National University

Digital Marketing -

University of California, Berkeley

Master degree - Entertainment Management

Università Cattolica Del Sacro Cuore

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Martina Maffezzini