Nyeem Smiley
Greensboro,NC
Summary
Results-driven Marketing Specialist with experience executing integrated digital campaigns, managing social media channels, and supporting brand growth initiatives. Proven ability to analyze performance metrics, optimize content strategies, and collaborate cross-functionally to drive engagement, lead generation, and measurable business results.
Overview
2
2
years of professional experience
Work History
Retail Event Planner
Renewal By Anderson
Garner, North Carolina
08.2025 - Current
- Executed branded marketing events and trade shows supporting lead generation and awareness goals
- Partnered cross-functionally with sales and marketing teams to align campaigns with business objectives
- Analyzed event performance metrics to optimize strategy and improve return on investment
Event Operations Assistant
Party of 5 Eventz (prn)
Greensboro, North Carolina
04.2024 - 07.2025
- Supported branded event execution, ensuring visual consistency and positive attendee experience
- Assisted with creation of event marketing materials, signage, and branded assets
- Coordinated setup and on-site flow to support smooth event delivery
Marketing Director
Karbona Group Practice LLC
07.2023 - 02.2024
- Led multi-channel digital marketing campaigns supporting growth and engagement objectives
- Managed content strategy, SEO, and brand messaging across platforms
- Analyzed performance metrics to optimize campaigns and inform marketing decisions
Education
Bachelor of Science - Marketing
North Carolina A&T State University
Greensboro, NC12-2024
High School Diploma -
Wakefield High School
Raleigh, NC06-2019
Skills
- Social Media Strategy & Channel Management (TikTok, Instagram, YouTube)
- Influencer & Creator Partnership Management
- Content Strategy & Development
- Community Management & Audience Engagement
- Digital Campaign Planning & Execution
- Performance Analytics, Reporting & Social Listening
- Brand Messaging & Voice Consistency
- Video Content Planning & Optimization
- Go-to-Market Support & Campaign Coordination
- Cross-Functional Collaboration
- Trend & Market Analysis
- Marketing Technology & Emerging Platforms (AI tools)
Technical Skills
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); Windows 10 & 11
- Content Management Systems: WordPress, Squarespace
- Digital Advertising: Meta (Facebook) Ads, Google Ads
- Social Media Campaign Management & Analytics
- Market Research & Data Analysis
- Performance Tracking, Reporting & Metrics
Marketing Projects
- Creative Marketing Director — ABG Annual Basketball Tournament
- Creative Marketing Director — MOBB Music Festival (2023–2024)
- Marketing Manager — KMOB Feed the Homeless Fundraiser
Timeline
Retail Event Planner
Renewal By Anderson
08.2025 - Current
Event Operations Assistant
Party of 5 Eventz (prn)
04.2024 - 07.2025
Marketing Director
Karbona Group Practice LLC
07.2023 - 02.2024
Bachelor of Science - Marketing
North Carolina A&T State University
High School Diploma -
Wakefield High School