Marty Clark
Highlands Ranch,CO
Summary
1) Be part of a health organization whose promise is to deliver the best (whole) patient-centered care possible, constantly finding and serving the needs of individuals and their families.
2) Be driver of a team approach to business development, while developing traditional and non-traditional marketing channels in the ever-evolving arena of grassroots and digital marketing 3) Champion of health and well-being
Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition, and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
32
32
years of professional experience
Work History
Regional Director of Business Development
Landmark Recovery
12.2022 - 11.2025
- Recruited, Trained, and Managed a team of Community Outreach Associates that were responsible for filling 235 beds (3 facilities) dedicated to the medicaid insured. Average census was 97.5% over the past 20 months
- Generated new business with marketing initiatives and strategic plans for reps in their individual and collective markets.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Lead event planning for regional conferences.
- Participated in daily UR Flash Meetings, weekly facility manager meetings, and led case management and BD weekly meetings.
- Worked directly with Nursing and Medical staff, Clinical Directors and Executive Directors on a daily basis.
- Maintained communication of 20+ Teams chat on a minute to minute basis.
- Continued to build a regional network of trusted providers and community leaders.
Regional Referral Relations Specialist
Recovery Ways
01.2021 - 11.2022
- Part of a 14-member business development team that identifies and develops referral sources for SUD and MH Treatment facilities in Murray, UT
- Growing a balanced array of provider type referral sources including general medical hospitals, psyche hospital, residential treatment centers, outpatient treatment centers, universities, interventionists, group counseling, private practice, first responders, self-referrals, trade associations, EAPs, sober living, and commercial insurance companies
- Conducting in-person meetings, zoom meetings, in-service meetings for all of the above
- Conducting a minimum 25 meetings a week – meetings = “moving the needle”
- Developing referral sources for both Mental Health primary (mood disorders) and SUD with co-occurring illnesses – which demands careful
- Developed a sales cycle and funnel process for business development team focusing on active, development, and prospect status of accounts and relative cadences for each
- Analyzed customer research, current market conditions, and competitor information
- Used personal recovery experience with SUD and Mental Health illness to connect, appreciate, and share recovery with individuals, families, and companies
- Conducting multiple interventions with clinical partner
- Continue to learn clinical modalities especially for trauma, family programs, and motivational interviewing
- Proficient in Salesforce, Microsoft Outlook, Microsoft Excel, Kipu, Teams, Zoom
- Work efforts concentrated in Colorado and Wyoming
Community Outreach Coordinator
The Recovery Village at Palmer Lake (Advanced Recovery Systems)
06.2019 - 01.2021
- Worked independently as well as collaboratively with senior management, physicians, clinicians, admissions and members of the business development team
- Assisted with creating and strengthening referral relationships
- Assisted with organizing and planning onsite facility-specific events and tours
- Organized quarterly CEU presentations and events and assist with facility specific conference registrations
- Identified local speaking opportunities, facilitated speaker submissions and ensured presence at all local community events
- Worked in tandem with alumni coordinator to ensure maximum opt-ins to alumni group, participation in events and online reviews from patients, families and referral sources
- Built rapport with current patients while onsite - Participated in Family Weekend
- Developed substantial knowledge of the treatment industry in the Rocky Mountain Region
- Effectively used Microsoft Office Suite and Salesforce
- Participated in extensive onboarding and workforce development training
- Time Management - effective day planning, creating and managing Top 25, prospecting accounts, making successful cold calls, set up beneficial meetings, leveraging emails, accomplishing Salesforce documentation goals, maximizing visite per day, utilizing office days
- The Art of Presentation - basics of presenting, knowing key points and programs, proper set up, the art of story-telling, slide show rules
- Understanding Territory - target marketing, how to scope area, how to get 20 meetings in a week, how to conduct effective tours, how to navigate stand alone detoxes
- Relationship Building - identifying different channels, how to work with families and colleagues
- Reporting - data integrity, cadences on segmentation of account status, activities, contacts, conversions, leads, meetings
- Special Project – Collegiate Wellness
- Created and developed a Collegiate Wellness Program in the state of Colorado. This program originates through the Athletic Departments where I have existing relationships with coaches and administrators. Trust, rapport, and credibility is built and subsequently transferred into the student body population via school counseling centers. In the state of Colorado this model has proven to be a successful - focusing on the University of Colorado, the University of Denver, The University of Northern Colorado, and Colorado State University
- Sales Performance
- Maintained a book of 90 accounts with 22-25 active accounts for 7 months (having referred to facility in the last 90 days). Facility was a 110-bed full-continuum dual diagnosis resort style treatment facility. Average length of stay was 43 days. Cash pay rate is $32,500, and % of cash pay customers was %20
- Averaged 6.9 admissions per month for 10 month period in based in Fort Collins city of population of 168,000 115 miles away from treatment facility
- Laid off as workforce reduction measures taken due to coronavirus (40% of staff)
Community Liaison
Denver Springs
06.2017 - 05.2019
- Responsible for developing referral sources for a 96-bed acute behavioral health hospital providing mental health and addiction recovery services that include detox and stabilization, PHP, IOP, and med management.
- Used Needs/Assessment Analysis to develop mutual integrated referral relationships (primarily for the Substance Use Disorder) which includes but not limited: Hospitals (Psyche Assessment Teams), Residential Treatment Centers, Extended Care Programs, Intensive Outpatient Programs, Private Practice Psychotherapists, Sober Living Organizations, Colleges and Universities, and Detox/Stabilization Facilities
- Facilitated and scheduled assessment appointments, maintaining and tracking the continuum of care for patients, often participating in admissions calls, and very often being involved in discharge planning
- Provided exceptional Customer Service and incredibly dedicated to client/patient/ care
- Dedicated to community advocacy and initiatives including CAAP, Mental Health Colorado, and Sober Stake Holders
Risk Consultant / Producer
Moody Insurance Agency
08.2015 - 09.2016
- Managed internal and external client relationships and provide excellent customer service
- Worked with account management team to ensure annual retention goals were met or exceeded on all renewals
- Managed expense account to continually build strong relationships with client and or prospects
- Followed up with clients to ensure no accounts receivables over 90 days
- Utilized Outlook calendar to track all appointments, daily, events, and communications
- Utilized Salesforce for prospect development, ensured that all prospects were entered and tracked regularly
- Attended and participated in all sales meetings and trainings as well as Agency and Department meetings as requested
- Coordinated and participated in activities related to the agency –affiliated associations and community events
- Maintained a current, active license at all times. Completed Continuing Education classes as required to maintain license, or as requested by management. Working toward at least one of the following insurance designations: CISR, CRIS, CRM, CIC, CPCU, or ARM
Founder/Director/Head Coach
Next Level Basketball
10.2002 - 07.2015
- Created and developed a youth basketball academy based in south metro Denver area
- Successfully recruited, trained, and coached club teams which compete nationally
- Coached and recruited 68 players into college scholarships earning $3 million in awards
- Conducted individual and small group training for local and regional high schools
- Prepared and monitored an annual budget ($200k-$400k)
- Annually secured $25,000+ in sponsorships for at risk youth in Denver area
- Have developed database of 3,000 players, coaches, parents, and community leaders
- Created and designed all content and programming for website
Professional Basketball Player
01.1994 - 01.2001
- Tampere Pyrinto – Tampere, Finland / Darassafuka Club – Istanbul, Turkey / Dandenong Rangers – Melbourne, Australia / Rapid City Rattlers – Rapid City, South Dakota
Education
Bachelor of Arts - Business Economics
Duke University
Durham, North Carolina, NC05-1994
Skills
- Collaborative networking abilities
- Staffing solutions
- Strategic account development
- Creating marketing strategies
- Account performance management
- Effective team collaboration
Timeline
Regional Director of Business Development
Landmark Recovery
12.2022 - 11.2025
Regional Referral Relations Specialist
Recovery Ways
01.2021 - 11.2022
Community Outreach Coordinator
The Recovery Village at Palmer Lake (Advanced Recovery Systems)
06.2019 - 01.2021
Community Liaison
Denver Springs
06.2017 - 05.2019
Risk Consultant / Producer
Moody Insurance Agency
08.2015 - 09.2016
Founder/Director/Head Coach
Next Level Basketball
10.2002 - 07.2015
Professional Basketball Player
01.1994 - 01.2001
Bachelor of Arts - Business Economics
Duke University