Marty Crail
Colorado Springs,CO
Summary
Creative Marketing Director with expertise across multiple channels, Ecommerce, Meta, Google, TikTok, and full cycle strategic marketing planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and brand relations. Notable clients I've worked with Caden Lane, Cam Hanes, The Adventure Challenge, House of Spoils, Nike, Shop LC.
Overview
10
10
years of professional experience
Work History
Director of Media Buying
CE Digital
11.2023 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Managed monthly budgets +1million effectively on all platforms to ensure optimal use of resources and drive results.
- Established departmental performance goals, KPI's, and provided feedback for underperforming areas.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Secured key partnerships that contributed to companies overall growth strategy and market reach.
- Develop strategic media tactics for local, regional and national campaigns incorporating television, radio, outdoor, print, and digital to include OTT, paid social, SEM, SEO, display and retargeting, geofencing, etc.
- Supported media buying team in onboarding and media buying process.
- Supported annual media planning, placement, process and media buying for Meta, Google, TikTok etc.
- Provided expert advice on media planning, buying, and strategy development for diverse range of clients.
- Increased online sales by developing and implementing targeted E-commerce marketing strategies.
Media Director
Adpro 360
09.2022 - 10.2023
- Managed multi-platform campaigns for optimal results and maximum return on investment.
- Optimized advertising budgets with strategic media planning and buying techniques.
- Improved audience engagement through data-driven targeting and content creation.
- Negotiated advantageous contracts with vendors, securing competitive rates while maintaining high-quality services.
- Analyzed campaign performance data, identifying areas for improvement and implementing necessary adjustments.
- Spearheaded creative brainstorming sessions, resulting in unique media concepts that effectively communicated brand messages.
- Delivered exceptional client service, consistently exceeding expectations in campaign performance metrics.
- Implemented innovative digital marketing tactics to expand online presence and reach new audiences.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Managed 20 employees in media department at Adpro
- Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.
Digital Marketing Director
Crossroads Church
02.2020 - 09.2022
- Lead marketing and insights teams with focus on meeting business priorities through strategic, lead-generating, digital marketing campaigns
- Conducted market research to identify new opportunities and inform strategic decision making.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
- Led team of +15 marketing professionals to deliver high-quality digital initiatives for optimal results.
- Implemented A/B testing methodologies to optimize conversion rates on key website elements such as CTAs, images, and headlines.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Ensured consistent messaging across all channels by overseeing creative development processes.
- Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
Digital Sales Manager
E.W.Scripps
03.2016 - 04.2019
- Aggressively pursue, develop, and maintain effective business relationships across all agency and direct client layers on digital media and broadcast platforms
- Collaborated with cross-functional teams of 10 or more to develop integrated marketing campaigns that combined traditional and digital media efforts, boosting overall sales performance.
- Boosted online presence of products/services through influencer collaborations and strategic partnership deals.
- Optimized SEO efforts by conducting keyword research and creating high-quality content; increasing organic search ranking.
- Managed team of 15 sales professionals to exceed quarterly digital sales goals and targets.
Sales-Key Account Manager
Procter & Gamble (2 year contract)
01.2014 - 01.2016
- Developing and maintaining productive long term relationship with customer
- Acquire deep understanding of customers' needs and requirement's for 20 or more clients
- Acquire in- depth understanding of consumers, categories and market
- Adapting and optimizing country commercial guidelines to specific client
- Negotiating contracts, promo plans, and innovations
- Preparing volume forecasting and plans for 10 clients
- Collaborating very closely with teams of from other departments
- Resolve any issues and problems of clients and acted as link between customer and internal teams
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
Education
BBA - Business Administration
University of Cincinnati
Cincinnati, OH01.2002
Skills
- Media buying
- Branding
- Business strategies
- Leading teams
- SEO-SEM certified strategies
- Large scale implementation
- Data driven testing
- Verbal and written communication
- Project Management
- Budget Management
- E-commerce strategy
Additional Information
Google Premier Partner Certified
Facebook Blueprint Certification
Ecommerce Board Member
Timeline
Director of Media Buying
CE Digital
11.2023 - Current
Media Director
Adpro 360
09.2022 - 10.2023
Digital Marketing Director
Crossroads Church
02.2020 - 09.2022
Digital Sales Manager
E.W.Scripps
03.2016 - 04.2019
Sales-Key Account Manager
Procter & Gamble (2 year contract)
01.2014 - 01.2016
BBA - Business Administration
University of Cincinnati