Dynamic operations leader with a proven track record at Shoreline Diagnostics, driving revenue growth to over $55M. Expert in relationship building and process improvement, I excel in optimizing operational efficiency and training staff, fostering a culture of high performance and accountability. Skilled in budget management and logistics coordination to achieve strategic goals.
Overview
13
13
years of professional experience
Work History
Director of Operations
Shoreline Diagnostics
Irvine, CA
08.2021 - Current
Spearheaded lab operations from startup to $55M+ in revenue by 2023 across multiple locations.
Directed and trained staff, oversaw logistics, and created training programs for 280+ employees, fostering high retention and performance.
Collaborated with executive leadership to enhance member and client experience across 185+ accounts.
Created SOPs and training content to support rapid growth while ensuring compliance and quality standards.
Oversaw vendor negotiations, cost controls, and resource planning, ensuring budget goals and service levels were met.
Inspired culture of continuous improvement and problem-solving through data-driven decision making.
Assessed and evaluated business procedures and implemented structure to improve day-to-day operations.
Recognized employees for demonstrating excellent service resulting in increased company morale.
Negotiated contracts with suppliers ensuring best value pricing options were secured.
Set goals and expectations for direct reports using performance review process, holding staff accountable.
Digital Marketing & Tradeshow Lead
ONYX Healthcare USA, Inc.
Orange, CA
02.2020 - 08.2021
Led event planning and tradeshow strategies, boosting brand visibility and lead generation.
Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Managed cross-functional collaboration with sales teams and vendors to ensure cohesive event execution.
Developed audience-targeted marketing collateral and coordinated logistics for promotional activities.
Implemented performance tracking systems to evaluate ROI and inform future sales campaigns.
Updated and maintained databases with current information.
Prioritized and organized tasks to efficiently accomplish service goals.
Contributed innovative ideas and solutions to enhance team performance and outcomes.
Digital Brand Manager
Binji FinTech, Inc.
Irvine, CA
01.2019 - 11.2019
Oversaw digital campaigns, content creation, and tradeshow operations to support brand growth.
Analyzed campaign data to optimize strategy and improve stakeholder engagement.
Managed marketing budgets and produced KPI reports to guide executive decisions.
Online Marketing Manager
Balboa Horizons
Costa Mesa, CA
01.2017 - 01.2019
Increased internet admissions by 75% through strategic digital initiatives.
Managed all company-wide online communications, tradeshow events, and CRM implementations.
Led creative design for event booths, branding, and lead capture systems.
Marketing Coordinator
Chapters Capistrano
San Clemente, CA
02.2013 - 12.2016
Developed online content strategies that boosted revenue by 30%.
Managed trade show teams and created marketing assets to support field operations.
Partnered with internal stakeholders to align brand messaging with target audiences.
Admissions Coordinator
Ocean Hills Recovery
Dana Point, CA
12.2011 - 02.2013
Increased private pay admissions by 35% through scripting, analytics, and client relations.