Marvin Taylor Lusk III

• 2020 – Present
• Developed and executed growth strategies to expand market share, strengthen client relationships, and increase profitability across multiple logistics sectors.
• Served as Acting Branch Manager for the Dallas–Fort Worth branch for roughly one year, overseeing all daily operations, team management, and sales performance before corporate decided to shut down all three satellite branches.
• Led and trained new and experienced sales and operations representatives, developing hands-on programs focused on prospecting, CRM optimization, and integrating technology into daily workflows.
• Traveled nationally for client meetings, facility tours, and inter-branch training, helping improve consistency, communication, and efficiency across the company.
• Identified and cultivated relationships with key decision-makers to generate qualified leads and long-term partnerships.
• Created and presented customized sales pitches that highlighted KCH’s full-service logistics capabilities and value proposition.
• Negotiated and closed contracts while ensuring service standards, pricing accuracy, and on-time performance.
• Optimized CRM systems (Salesforce & HubSpot) to maintain a strong sales pipeline and improve collaboration across departments.
• Collaborated cross-functionally with operations, marketing, and leadership to align business development strategies and improve client retention.
• Recruited, coached, and mentored sales talent to elevate overall team performance.
• Implemented data-driven pricing and outreach strategies based on competitor analysis and market shifts.2020 – Present

• Developed and executed growth strategies to expand market share, strengthen client relationships, and increase profitability across multiple logistics sectors.

• Served as Acting Branch Manager for the Dallas–Fort Worth branch for roughly one year, overseeing all daily operations, team management, and sales performance before corporate decided to shut down all three satellite branches.

• Led and trained new and experienced sales and operations representatives, developing hands-on programs focused on prospecting, CRM optimization, and integrating technology into daily workflows.

• Traveled nationally for client meetings, facility tours, and inter-branch training, helping improve consistency, communication, and efficiency across the company.

• Identified and cultivated relationships with key decision-makers to generate qualified leads and long-term partnerships.

• Created and presented customized sales pitches that highlighted KCH’s full-service logistics capabilities and value proposition.

• Negotiated and closed contracts while ensuring service standards, pricing accuracy, and on-time performance.

• Optimized CRM systems (Salesforce & HubSpot) to maintain a strong sales pipeline and improve collaboration across departments.

• Collaborated cross-functionally with operations, marketing, and leadership to align business development strategies and improve client retention.

• Recruited, coached, and mentored sales talent to elevate overall team performance.

• Implemented data-driven pricing and outreach strategies based on competitor analysis and market shifts..

• Developed strategies to increase revenue from existing accounts.
• Solicited feedback from customers on their experience with products or services.
• Developed and managed logistics strategies to improve the efficiency of operations.
• Analyzed data to identify trends in customer demand and adjusted supply chain accordingly.
• Created detailed reports on logistics operations, including cost analysis, shipment tracking, and performance metrics.
• Analyzed customer orders to determine optimal shipping routes and methods.
• Negotiated rates with carriers to optimize efficiency in shipping processes.
• Utilized software programs to track shipments from origin to destination.

• Greeted guests and provided menus.
• Provided excellent customer service to ensure satisfaction.
• Assisted in training new servers.
• Maintained knowledge of current menu items, garnishes, ingredients and preparation methods.
• Prepared drinks according to standard recipes.
• Took orders from customers accurately and in a timely manner.
• Checked food before serving it to customers.