Marwa Adina

• Established and led the marketing department, designing and executing comprehensive strategies to enhance B2B brand visibility within the nuclear energy sector.
• Oversaw end-to-end marketing campaigns, including social media, email outreach, and content creation, achieving an 80% boost in brand visibility and securing #1 Google rankings for key terms.
• Streamlined marketing processes through innovative AI-driven strategies, improving efficiency and reducing costs by 30%.
• Directed SEO optimization and content editing for company websites, blogs, and articles, driving increased organic traffic and engagement.
• Collaborated closely with the executive team, aligning marketing strategies with overarching business objectives and presenting actionable insights through regular analytics reporting.

• Organized and executed a seasonal supply collection, ensuring the distribution of essential items to the local homeless community, effectively meeting their immediate needs.

• Designed and implemented digital marketing strategies, increasing social media engagement by 60% and driving lead generation.
• Conducted in-depth market research to identify emerging trends, translating insights into actionable marketing initiatives.
• Partnered with product development teams to craft compelling marketing collateral, enhancing cross-functional collaboration.
• Planned and executed the company’s presence at industry conferences, ensuring alignment with branding and growth goals.

• Led cross-departmental initiatives to enhance operational processes, increasing efficiency across Claims, Insurance, and Underwriting teams.
• Spearheaded the redesign of company procedures, leveraging Agile and Waterfall methodologies for streamlined project execution.
• Managed operational workflows using JIRA, resolving bottlenecks and ensuring project timelines were met.
• Delivered data-driven insights through comprehensive analysis, supporting strategic decision-making and performance improvements.

• Provided tailored SEO and branding strategies for start-ups, achieving measurable improvements in online visibility and web traffic.
• Developed unique brand narratives and creative assets, including logo designs, to strengthen client brand identity.
• Implemented effective link-building campaigns, driving substantial increases in search engine rankings.

• Organized collaborative events with campus organizations, spearheading the development of paid competitive programs and campus-wide initiatives.
• Coached two poetry teams, securing top 10 national rankings through mentorship and skill development.
• Engaged local high schools with workshops on storytelling, public speaking, and the power of effective communication.

• Directed comprehensive digital marketing strategies, overseeing content creation, social media management, and paid advertising.
• Conducted market trend research to target specific niches, driving client engagement and business growth.
• Managed marketing budgets

• Crafted trend-responsive blog content, achieving higher engagement and traffic through optimized keywords and effective backlinks.
• Collaborated with graphic designers to develop visually appealing content, elevating brand presentation.
• Organized and facilitated team brainstorming sessions, driving innovative marketing and editorial strategies.