Marwa Alnaal
Westborough,MA
Summary
Seasoned Director of Advocacy and External Affairs at Tech Goes Home, adept in legislative and regulatory affairs and stakeholder engagement. Excelled in advancing digital equity through strategic partnerships, policy influence, and thought leadership. Demonstrated organizational leadership and community relationship building, achieving significant policy changes and enhancing digital access for underserved communities.
Overview
7
7
years of professional experience
Work History
Director of Advocacy and External Affairs
Tech Goes Home
Boston, MA
04.2024 - Current
- Led advocacy efforts to engage board members, partners, and instructors in policy initiatives, fostering active participation in advancing digital equity goals
- Collaborated with the Development team to identify and secure funding opportunities from public sector organizations and strategic partners
- Contributed to thought leadership through op-eds, letters to the editor, and public advocacy campaigns to promote the organization’s digital equity initiatives
- Enhanced brand awareness and stakeholder engagement by promoting the TGH model within key policy and advocacy circles
- Researched, prepared, and distributed policy briefs, issue fact sheets, and social media content to support advocacy campaigns
- Cultivated and managed strategic partnerships with community organizations, public libraries, nonprofits, and schools, ensuring seamless integration with program teams
- Developed and maintained relationships with key public policy stakeholders, including elected officials, government staff, and community leaders, to advance digital equity policies
- Engaged with local officials to influence policy changes related to digital equity, including the passage, amendment, or defeat of relevant ordinances and legislation
- Oversaw relationships with governmental, business, and community stakeholders to further organizational objectives and enhance its reputation
- Managed Salesforce records and processes for partnership tracking, ensuring data accuracy and timely updates
- Participated in community coalitions to build support, recruit advocates, and advance digital equity efforts
- Led the development and execution of the organization’s advocacy strategy in Central Massachusetts, aligning it with technology access, training, and connectivity programs for underserved communities
- Coordinated initiatives, campaigns, and press opportunities to position the organization as a thought leader in digital equity, particularly in pandemic recovery efforts
- Monitored local legislative activity to track and influence policies that support digital equity and the organization’s priorities
Director of Government Affairs
Ascentria Care Alliance
Worcester, MA
09.2021 - 04.2023
- Served as government liaison and advocate for Community Services and Senior Care programs
- Developed and implemented advocacy and public policy strategy in collaboration with the Executive Team
- Created agendas on priority policy issues and coordinated external messaging with the Director of Strategic Marketing and Communications
- Monitored and analyzed relevant legislation and regulations, providing updates to program and executive leaders
- Acted as primary liaison to state and federal legislators, regulatory agencies, and coalitions
- Led advocacy efforts, including drafting comment letters, delivering testimony, developing talking points, and issuing policy statements
- Researched and developed materials to clearly communicate policy, regulatory, and compliance issues
- Identified internal resources to support external communication efforts and evaluated strategies based on the regulatory landscape
- Built and nurtured relationships with key policymakers, stakeholders, and advocacy organizations to influence policy and support agency priorities
- Organized opportunities for program leadership to engage with government officials and industry partners to advance agency goals
- Assessed political and policy risks impacting agency priorities and provided research, analysis, and talking points for executive-level presentations and legislative testimony
- Coordinated relationships with contract lobbyists to support advocacy efforts
Administrator-Membership and Management Services
Massachusetts Dental Society
Southborough, MA
01.2021 - 09.2021
- Managed the annual contract renewal process each June, ensuring timely and efficient completion
- Collaborated with district leadership to develop and implement the district's annual plan
- Coordinated district programs, both virtual and in-person, ensuring smooth execution and alignment with strategic goals
- Managed logistics for meetings, including securing venues, arranging speakers, handling catering, processing registration payments, preparing materials, and distributing CE verification and meeting details
- Partnered with district leadership to oversee communications, including electronic newsletters and member outreach
- Curated and disseminated local, state, and national news, and solicited articles from members to enhance content
- Provided administrative oversight for Facebook groups related to management contracts, ensuring effective engagement and content sharing
- Maintained and promoted the district’s website and event calendar, ensuring accurate and up-to-date information
- Supported executive committees with various business tasks, including completing election reports, monitoring annual budgets, and coordinating local community service initiatives
- Assisted other districts with electronic member communication, including web postings and newsletter distribution
Coordinator-Government Affairs
Mass Dental Society
Southborough, MA
10.2017 - 12.2020
- Conducted research on legislative and regulatory measures, and assisted in policy recommendations
- Drafted testimony and MDS position papers, providing staff support for legislative councils, committees, and task forces
- Developed and implemented plans to expand and strengthen the MDS Grassroots Network, coordinating grassroots meetings and campaigns with legislators
- Planned and coordinated the annual lobby day in Boston with MDS staff
- Served as staff liaison to the Political Action Committee Board and assisted in the development of annual Strategic Plan updates and the budget process
- Managed solicitation and donor recognition campaigns and ensured compliance with internal and external financial disclosures
- Provided staff support for budget planning, ensuring accuracy and aligning with departmental needs and priorities
- Contributed to the Diversity and Inclusion Task Force, creating resources and surveys to assess and strengthen diversity within MDS staff, membership, and Board
- Analyzed MDS protocols for inclusivity and developed programs, communications, and volunteer opportunities to strengthen staff and community involvement
Education
Master of Public Administration -
Clark University
Worcester, MABachelor of Arts - Political Science—International Relations
Clark University
Worcester, MADiversity and Inclusion Certificate Program -
Clark University
Worcester, MASkills
- Advocacy and Public Policy
- Legislative and Regulatory Affairs
- Policy Analysis and Development
- Stakeholder Engagement
- Grassroots Campaigns
- Thought Leadership and Public Engagement
- Strategic Partnerships
- Community Relationship Building
- Collaboration with Public Sector Organizations
- Funding and Grant Acquisition
- Nonprofit and Government Collaboration
- Organizational Leadership
- Program and Initiative Development
- Cross-Functional Team Management
- Diversity, Equity, and Inclusion Initiatives
- Strategic Planning and Execution
- Communications and Outreach
- Op-ed Writing and Editorial Contributions
- Social Media Content Development
- Public Speaking and Expert Testimony
- Event Planning and Coordination
- Digital Equity and Inclusion
- Digital Access Advocacy
- Technology Program Implementation
- Monitoring and Influencing Local Legislation
- Administrative and Technical Proficiency
- Salesforce CRM Management
- Budgeting and Financial Reporting
- MS Office Suite and Quorum Tools
- Government relations
- Grassroots organizing
- Social media strategy
- Fundraising
- Political strategy
- Donor cultivation
- Media relations
- Coalition building
- Advocacy training
- Nonprofit management
- Public policy
- Issue advocacy
- Membership recruitment
- Organizational development
- Partnership development
- Campaign development
- Ethics and integrity
- Policy research
- Legislative monitoring wsaqd
- Legislative monitoring
- External communications
- Message development
- Internal communications
- Board relations
- Policy analysis
Websites
Languages
Arabic
Native/ Bilingual
References
References available upon request.
Timeline
Director of Advocacy and External Affairs
Tech Goes Home
04.2024 - Current
Director of Government Affairs
Ascentria Care Alliance
09.2021 - 04.2023
Administrator-Membership and Management Services
Massachusetts Dental Society
01.2021 - 09.2021
Coordinator-Government Affairs
Mass Dental Society
10.2017 - 12.2020
Master of Public Administration -
Clark University
Bachelor of Arts - Political Science—International Relations
Clark University
Diversity and Inclusion Certificate Program -
Clark University
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