MARY ADNER
Seattle
Summary
Communications generalist experienced in editing, captioning, blogging, and copywriting seeks role to ideate words and proof copy. Proactive cat-herder talented in networking, program integration, strategic planning, foundational marketing, and social media evaluation.
Overview
9
9
years of professional experience
Work History
Editor
The Evergreen Echo
04.2024 - Current
- Created engaging content via articles, images, and writer coordination.
- Developed Journalists’ Style Guide with an AP framework.
- Created and managed Bluesky account; managed Meta accounts and led social media management direction with Comms Manager.
- Discussed, ideated, and assigned story pitches and deadlines according to relevancy, trending social discussions, and brand voice.
- Developed brand story and voice with business owner, Ops Manager, Graphic Designer, and Development Manager.
- Ongoing article publication; set deadlines and calendar according to writer bandwidths, relevancy, and ideation.
- Responsible for all content on publication site; requires identifying gaps in content needs and prioritizing stories.
- Ongoing team building, development, and onboarding.
- Writer mentorship and skill strengthening across teams.
Comms Management
C Good Strategy
04.2023 - 06.2024
- Ideated, created, wrote, edited, and posted social media content for two public office campaigns.
- Edited all copy for external use, including websites, press releases, questionnaires, and deliverables.
- Analyzed social media activities for effectiveness and made recommendations for improvement to increase engagement.
- Campaign management and schedule upkeep for candidates.
- Constant social media community moderation.
- Created content strategies for Meta accounts.
- Assisted in candidates’ “brand” development with slogans, copy, and aesthetics.
Social Media Director
Snapshot Brewing, Uncommon Cottage, Park Public House
04.2017 - 02.2023
- Constructed online presence from the ground up.
- Boosted online community engagement by over 75%.
- Established Facebook, Instagram, and Google plans for content creation and curation to drive traffic.
- Created and hosted events to strengthen UGC.
- Implemented new promos.
- Persistent social media research and self-training re: trends, hashtag curation, analytics, auditing, apps, paid ads, production, and algorithm utilization.
- Constant content creation with staff.
- Brand image and voice solidification through updates and engagements on Meta, Google, e-newsletters, and company websites.
- Light graphic design with in-house promos and ads for publications.
- Further experience available upon request.
Education
Social Media Marketing Certificate -
Shoreline Community College
Shoreline, WA06.2021
A.A.S - Communications
Monroe Community College
Rochester, NY06.2002
Skills
- Social Media
- Networking Relationship Building
- Decision-Making
- Written Comms
- Critical Thinking
- Ideation
- Google Suite
- Open Office
- Meta
- Slack
- Mail Chimp
- Canva
- Adobe
- Asana
- Editing and proofreading
- Team collaboration
- Multitasking and organization
Timeline
Editor
The Evergreen Echo
04.2024 - Current
Comms Management
C Good Strategy
04.2023 - 06.2024
Social Media Director
Snapshot Brewing, Uncommon Cottage, Park Public House
04.2017 - 02.2023
Social Media Marketing Certificate -
Shoreline Community College
A.A.S - Communications
Monroe Community College
Further experience and expertise available upon request.
In addition to specific editing and writing roles, I can edit and critique advertisements and various marketing deliverables. The writing and editing experience has been building in a myriad of capacities, both paid and unpaid, since high school. I am a Jane of All Trades capable of customer service, organization, and delegation, as well as work behind the scenes. I am a quick study and can learn any program or process put in front of me.