Mary Aured
Marketing, Finance, Public Policy
Gulf Breeze,FL
Overview
40
40
years of professional experience
Work History
Regional Marketing Officer & Bank Acquisition Off
Compass Bancshares
08.1988 - 04.2022
- Developed and executed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Analyzed market trends and consumer behavior to inform targeted campaigns and product positioning.
- Collaborated with cross-functional teams to align marketing initiatives with organizational objectives.
- Managed digital marketing efforts, including social media, SEO, and email campaigns for optimal reach.
- Oversaw budget allocation for marketing projects, ensuring cost-effective resource utilization.
- Established partnerships with external vendors to enhance promotional activities and broaden market outreach.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
Bank Acquisition Officer
Compass Bancshares
08.1988 - 04.2022
- Led compliance initiatives to ensure adherence to banking regulations and internal policies.
- Developed training programs for staff, enhancing operational efficiency and knowledge retention.
- Streamlined customer service processes, improving response times and client satisfaction rates.
- Analyzed financial reports to identify trends, providing insights for strategic decision-making.
- Coordinated community outreach programs, strengthening relationships with local stakeholders and enhancing brand reputation.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
- Ensured compliance with national and local laws through regular policy reviews and updates.
- Managed departmental budgets effectively, ensuring optimal allocation of resources for necessary equipment and training.
Major Advertising Sales
Montgomery Advertiser/Journal
01.1982 - 08.1983
- Developed and implemented strategic initiatives to optimize resource allocation and reduce costs.
- Collaborated with marketing to design promotional campaigns that increased brand visibility and sales volume.
- Streamlined sales processes, resulting in improved efficiency and reduced cycle time for closing deals.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Education
Bachelor of Science - Marketing, Finance, Public Policy
The University of Alabama
Tuscaloosa, AL 08.1978 - 05.1982
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Mobile marketing
Brand building
Event planning
Marketing analytics
Media buying
Public relations
Project management
Campaign management
Budget oversight
Marketing plans
Campaign planning
Proficiency in [technology]
Social media
Recruitment and hiring
Online and mobile consumer marketing tools
Media relations
Microsoft office suite expert
Enthusiastic team player
Marketing campaigns
Quote
People are the sum total of their experiences.
Dr.Dorothy Pearson
Languages
English
Full Professional