MARY AZIR
El Cajon,CA
Summary
Passionate and cheerful hospitality specialist with 13+ years’ experience in the Hospitality, Tourism and in International travel industries worldwide. Customer service oriented and skilled at discerning the line between company policy and “the customer is always right” and knowing how/when to invoke chain of command. Brings a tactful and collaborative spirit and an ability to remain calm while logically problem-solving and adapting in the moment.
Sales professional with proven track record in driving revenue growth and fostering client relationships. Strong emphasis on team collaboration and adaptability to meet changing business needs. Skilled in strategic planning, market analysis, and customer engagement. Known for reliability, effective communication, and achieving results in competitive environments.
Sales professional prepared to leverage extensive experience in territory management and client acquisition. Known for collaborative approach and consistently achieving results. Expertise in strategic planning and negotiation, with strong focus on building client relationships and adapting to changing market conditions.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
Southern Glazer’s Wine and Spirits Company
10.2023 - Current
- Built and maintained in-store displays, updated pricing, and executed special offers across assigned territory.
- Ensured proper product placement, POS installation, and stock availability on shelves, displays, and cold boxes.
- Developed strong relationships with retail customers to support brand visibility and sales.
- Selected as Representative of the Month (February) and onboarded as a training champion for new team members.
- Achieved multiple Highlight Display placements and secured a double National Mission win for Brancott in two accounts (June 2024).
- Developed and executed strategic sales plans to enhance market share across assigned territory.
- Cultivated strong relationships with key clients, driving customer loyalty and repeat business.
- Analyzed market trends and competitor activities to identify growth opportunities and inform sales strategies.
- Increased sales revenue by developing and implementing strategic territory plans.
- Established strong relationships with key clients, boosting customer retention rates.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
- Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Negotiated contracts with vendors and suppliers, securing favorable terms for the company.
- Introduced new sales techniques and tools, resulting in increased efficiency and productivity among team members.
- Drove team revenue totals by bringing in top sales numbers.
- Trained and mentored sales representatives in sales techniques and strategies.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Communicated product quality and market comparisons by creating sales presentations.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
Sales & Marketing Coordinator
Western Plus Hotel
01.2022 - 09.2023
- Developed and executed sales and marketing strategies to drive revenue growth.
- Identified new business opportunities and built strong client relationships.
- Maximized hotel revenue by selling all hotel services to new and existing clients.
- Managed key accounts to increase customer satisfaction and repeat business.
- Monitored market trends and competitor activity to support growth initiatives.
- Analyzed sales data and prepared performance reports for management.
- Collaborated with cross-functional teams to align sales and marketing efforts.
- Handled incoming sales inquiries and calls professionally.
Behavior Technician
The American International School
12.2020 - 12.2022
- Provided one-on-one educational support for fully immersed early-elementary students with ADHD, collaborating with parents, counselor, and principal
- Developed and implemented plan for students to manage anger with the goal of eliminating tantrums and violent behaviors, including other- and self-harm, and limiting distracting behaviors
- Proposed alternative methods of expression by teaching self-monitoring and verbal communication tools, as well as using manipulatives; adapted environment to create low-stimulus situation
- Set clear expectations for students and offered honest and warm encouragement for each success
Registered Behavior Technician
The American International School
12.2020 - 12.2022
- Provided evening home visits for severely autistic and/or Down syndrome children
- Collected data used to develop learning plan for basic hygiene and life-supporting skills in addition to bringing consistency and structure/routine
- Executed plan in order to promote chosen behaviors, mitigating un-chosen behaviors through behavior replacement; improvised to adapt plan as necessary, requiring flexibility, and continued problem solving
- Observed daily growth as an encouragement to parents, bringing hope after years of concern
Academic Coordinator
The Littlest Lamb
12.2020 - 12.2021
- Oversaw day-to-day and on-going logistics for 70 at-risk students in 10 international schools, ensuring necessary supplies, texts, uniforms, and fees were provided per school requirements
- Liaised between schools, teachers, and guidance counselors in order to promote student success, streamlining communication; maintained watchful eye on student grades
- Collaborated with schools to develop fee installment plans and/or scholarships for new admissions
- Verified government-mandated documentation, such as birth certificates and immunizations, was up-to-date and submitted to the Ministry of Education
- Operated as key decision-maker during COVID-19 remote learning, leading a team of six teachers and creating school schedules that delivered best outcomes
- Promoted to administrative position due to quality and effectiveness of part-time and volunteer work
- Work with students one-on-one and in groups to ensure completion of student work
Special Needs Support Teacher
The Littlest Lamb
12.2019 - 12.2020
- Oversaw day-to-day and on-going logistics for 70 at-risk students in 10 international schools, ensuring necessary supplies, texts, uniforms, and fees were provided per school requirements
- Liaised between schools, teachers, and guidance counselors in order to promote student success, streamlining communication; maintained watchful eye on student grades
- Collaborated with schools to develop fee installment plans and/or scholarships for new admissions
- Verified government-mandated documentation, such as birth certificates and immunizations, was up-to-date and submitted to the Ministry of Education
- Operated as key decision-maker during COVID-19 remote learning, leading a team of six teachers and creating school schedules that delivered best outcomes
- Promoted to administrative position due to quality and effectiveness of part-time and volunteer work
- Work with students one-on-one and in groups to ensure completion of student work
Support Coach
The British Columbia Canadian International School
12.2017 - 12.2020
- Provide one-on-one support for fully-included adolescent dyslexic male with Down syndrome, leveraging trust and personal relationship into the classroom
- Collaborated with teacher to manage environment through seating plan and to scaffold academics through task modification and/or through the creation of new materials to promote student understanding
- Developed tailored lesson and literacy plans, as well as pacing for English acquisition
- Engaged in one-on-one pullout sessions to try out various teaching strategies in order to reduce stimuli, reiterate instructions, and provide remedial tutoring if needed
- Communicated daily with parents through email, phone, and text in order to discover pre-existing triggers
Freelance Tour Guide
12.2005 - 12.2018
- Contracted with multiple national and international agencies, building strong relationships with companies such as American Express Travel and South Sinai Travel
- Developed a reputation for connection with tourists, as shown by tourists extending around the world and by garnering friends and family referrals
- Provided superior customer service, as shown by positive tourist feedback and excellent rate of client retention; doubled agency’s client tours
- Managed tour groups of 40 for up to 15 days and nights, touring through nation, covering all logistical aspects, including transportation, documentation, detailed schedules, and ensuring health and safety
- Operated as key liaison between tourists and companies and between tourists and service providers
- Juggled multiple streams of input, developing multi-prong approach to creative problem solving; implemented spur-of-the-moment changes to great success
- Developed and implemented tour-specific itineraries, in accordance with tourist preferences, timelines, and weather
Education
Bachelor of Arts - Hospitality, Hotels & Tourism
FU University
06.2006
Skills
- Microsoft365 (Word, Excel, PowerPointetc)
- Google Suite
- Computer applications
- Sales strategy development
- Competitor Analysis
- Sales Techniques
- Friendly and outgoing
- POS systems knowledge
- Customer Relationship Management (CRM)
- Territory expansion
- Sales closing
- Territory growth
- Business growth and retention
- Sales tracking
- Sales training
- Partnership development
- Sales strategies
- Team building
- Relationship building
- Goals and performance
- Team collaboration and leadership
- Order management
- Vendor management
- Systems and software expertise
- Product and service sales
- Verbal and written communication
- Customer complaint resolution
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Documented and resolved communication which led to got in the business.
- Resolved product issue through consumer testing.
- Supervised team of 6 staff members.
Certification
- CSE - Certified Sales Executive
- CSP - Certified Sales Professional
- CPSP - Certified Professional Sales Person
- Hospitality certification.
- Medical terminology course
Personal Information
Title: HOSPITALITY AND TOURISM SPECIALIST
References
Professional and social references are available upon request.
Timeline
Territory Sales Manager
Southern Glazer’s Wine and Spirits Company
10.2023 - Current
Sales & Marketing Coordinator
Western Plus Hotel
01.2022 - 09.2023
Behavior Technician
The American International School
12.2020 - 12.2022
Registered Behavior Technician
The American International School
12.2020 - 12.2022
Academic Coordinator
The Littlest Lamb
12.2020 - 12.2021
Special Needs Support Teacher
The Littlest Lamb
12.2019 - 12.2020
Support Coach
The British Columbia Canadian International School
12.2017 - 12.2020
Freelance Tour Guide
12.2005 - 12.2018
Bachelor of Arts - Hospitality, Hotels & Tourism
FU University