Mary Batshoun

• Content Production & Strategy: Spearheaded the development and production of Snapchat shows, increasing the portfolio from 6 to 23 shows across diverse genres. Actively participated in brainstorming and creative development, with top-performing shows resulting directly from concepts I developed.
• Performance Analysis: Monitored show performance metrics, website analytics, and competitor activity to identify trends, inform best practices, and implement improvements. Proactively addressed underperforming shows with tailored solutions to enhance engagement and viewership.
• Operations Management: Monitored financial performance to ensure sustained profitability.
• Team Leadership: Guided a team through hiring, training, and performance management. Addressed employee performance issues through organized meetings, fostering a collaborative and supportive environment that maximized productivity.
• Industry Monitoring: Tracked trends across social media platforms to maintain a competitive edge and align content with audience preferences.
• Problem-Solving: Developed and executed alternative strategies for underperforming shows, enhancing overall platform performance and audience retention.

Key Achievements:

• Successfully increased show viewership and platform engagement through innovative content strategies.
• Scaled revenue by 250% through performance-driven management and analyzing best practices.
• Produced 23 high-performing shows featured on Snapchat's Discover platform.
• Edited video footage to create compelling stories that resonated with target audiences.

• Developed strategic plans focused on driving company growth through targeted customer identification.
• Recognized potential for expanding services to drive growth.
• Identified needs of customers promptly and efficiently.
• Analyzed market trends to identify potential opportunities for growth.
• Evaluated sales metrics to gauge product success and pinpoint enhancement opportunities.
• Identified target markets and developed effective messaging strategies for each segment.
• Recommended, planned and implemented promotional strategies to increase market share.
• Developed partnerships with influencers to enhance brand visibility.
• Monitored all relevant trends affecting social media page.

• Customer Service & Front Desk Management: Greeted and assisted clients with check-ins and check-outs, ensuring a friendly experience. Handled multiple phone calls, scheduled appointments with attention to detail, and resolved client concerns to maintain loyalty and satisfaction.
• Operations Management: Coordinated employee schedules to optimize staffing levels, resolved appointment issues, and maintained a clean and organized workspace, including tool sanitization and laundry.
• Inventory & Supplies: Upgraded inventory systems, restocked shelves, and ensured the availability of necessary supplies to support daily operations.
• Team Leadership: Conducted monthly meetings with the manager and team, addressing team concerns, and fostering effective communication. Assisted with conflict resolution to maintain a positive work environment.
• Digital Presence: Managed the business’s Yelp page, responding to reviews and inquiries to enhance the brand’s online reputation.
• Child Engagement: Entertained children during haircuts to create a fun and memorable experience, ensuring customer satisfaction.
• Facility Maintenance: Upheld high standards of cleanliness and organization, contributing to a safe and welcoming environment for customers and staff.

Key Achievements:

• Streamlined appointment booking processes, reducing scheduling conflicts and improving customer satisfaction.
• Boosted team efficiency and morale through effective meeting facilitation and conflict resolution.
• Enhanced the business’s online reputation by proactively managing and engaging with Yelp reviews.