MARY BERGER
Hoboken
Summary
Accomplished, goal-driven Senior Account Executive with a dynamic advertising sales career reflecting a proven track record of advancement and extensive experience in media sales and marketing. Equal core competencies and talents building brand partnerships for established and emerging companies and creating marketing and advertising programs from inception, to close and execution. Known as a hunter and closer with revenue results over a fifteen plus year driving revenue and results. Excellent communication and interpersonal skills serve as a foundation to effectively network and maintain strong business relationships in a comprehensive team effort. Organized and focused, with the ability to provide sales and brand partnerships responding effectively building solid partnerships with agencies and brands directly.
Overview
28
28
years of professional experience
Work History
Entrepreneur
Real Estate
01.2017 - 01.2022
- Over the last five years I have been buying, renovating and selling (Flipping) Real estate projects between California and New Jersey.
- Focused on buying, refurbishing and selling condos and home “Flipping”. Skills include renovation and design knowledge with projects from start through finish with excellence at staging for sales success.
- Worked in a strong market and utilized my business acumen, development and negotiating skills.
Senior Account Executive
CBS INTERACTIVE
Burbank
01.2012 - 01.2016
- Led media sales for eight premium digital and mobile properties spanning television, entertainment, lifestyle, technology, food and music.
- Part of the executive team that set up TV Guide as a desirable Buy from Lionsgate to CBS Television Studios.
- Spearheaded the sale of TV Guide Digital and Mobile brands to Lionsgate from CBS with TVG Cable.
- Developed and executed sales strategies to consistently drive revenue and surpass sales quotas.
- Led media sales on the West Coast within the television and streaming categories for Lionsgate & CBS.
- Built and developed sales efforts and brand partnerships with agencies and clients with a focus on the major Broadcast, Cable Streaming and Tech categories.
- Elevated the TVG brand and profile within the entertainment and content space.
- Built a small sales team to deliver revenue results and lead to success for the West in a challenging environment and dynamic environment.
- Revitalized the TVGuide brand through digital and mobile platforms; transformed TV Guide to a successful revenue-driving business and a desirable acquisition target within the media and entertainment industries.
- CBS Interactive Lifestyle
Director of Sales West Coast
Viacom
Los Angeles
01.2007 - 01.2008
- Directed West Coast Sales for BET the leading urban music, culture and lifestyle media brand.
- Supervised a sales team and provided sales coaching and training resulting in performance.
- Capitalized on Viacom events and assets to build brand partnerships and ad strategies.
- Worked closely with ad agencies to assess their needs within the music and urban lifestyle category and educated the value of the iconic BET.com.
Senior Account Executive
TIME INC.
Los Angeles
01.2006 - 01.2007
- Responsible for the management of sales, marketing strategies, and client relations for Time Inc., recognized as one of the most influential brand and content media corporations.
- Built the digital sales strategy for Time.com through collaborations with all Time Inc. digital groups.
- Exceeded sales goal by 187% in 2007 which was a major achievement for my team and myself.
Sales Consulting Project
Amazon IMDB
Los Angeles
01.2006 - 04.2006
- Hired to research building a sales presence located in Los Angles targeting accounts regional accounts in IMDB’s early stage.
- Worked to identify non-endemic accounts for the leading entertainment database internationally.
Senior Account Executive
MICROSOFT MSN
Los Angeles
01.2001 - 01.2006
- Achieved success for advertising sales, brand partnerships, sponsorships and sales for MSN and FOX Sports.
- Sales results over five years: On average at MSFT achieved an estimated 130% of goal as an individual contributor.
- Worked at MSN at a critical time of digital advertising growth.
- Worked on different initiatives with MSN’s multiple verticals including CPG, FOX Sports, MSN.com and Direct Response.
- Sold MSN brand programs, custom content and sponsorships, Home Page Ads, Key Word Search and DR.
West Coast Sales Director
THE WALT DISNEY COMPANY
LA
01.1998 - 01.2001
- Developed the Radio Disney brand from conception to a multimillion revenue stream for Walt Disney and ABC Radio Networks.
- Managed a team and was part of the team that developed new revenue in the sum of $20MM for Radio Disney and managed a team of 3 AEs and support staff.
- West Coast came in at over 130% of our goal.
- Developed opportunities for sponsorships through events with a Radio Disney concert tours and events.
- Directed the sales team to drive revenue and built the sales model for radio genre for kids/tweens/moms.
- Radio Disney/ABC Radio Networks
Senior Account Executive
KHON FOX 2 HAWAII
Honolulu
01.1994 - 01.1996
- Drove sales launching FOX 2 to the #1 station in the SF Broadcasting group, exceeding advertising goals at on average reaching 125% of goal.
- Responsible for rebuilding the FOX 2 television station brand in the Honolulu market and managing accounts including Pizza Hut Hawaii, Chevy Dealers of Hawaii and ROSS.
- Created custom programs for syndicated show launches including FRIENDS, FRAZIER and more.
West Coast Sports Sales Director
MICROSOFT/MSN FOX SPORTS
- Sales and revenue outcomes with MSN/FOX we built a new $20MM vertical within two years and won on the revenue front with a new sports vertical at MSN with FOX Sports working with the West Coast MSN and FOX Sports sales teams to build a unified sales effort between MSN and FOX Sports.
- Managed the partnership with FOX Sports, a new media partner with MSN.
- Built a revenue stream with solid brand partnerships that drove sales results and put MSN at the top in sports digital destinations.
- While at Microsoft I was a top-tier sales executive consistently overachieving on sales and goals within a five-year period, as a leading revenue producer, Identifying new brand opportunities with key verticals.
- Selected to manage sales calls and entertainment events with top MSFT executives including Bill Gates, Steve Ballmer and more and they were deemed successful and reached excellent outcomes for MSN.
Education
Graduate Certificate - Advanced Advertising
University of Southern California
Bachelor of Science - Business and Marketing
Ramapo College of New Jersey
Mahwah, New JerseySales Training And Business Applications
Consultative and effective sales training includes cold calling at MSFT, CBS, Disney, Viacom, Time Inc. and more.
Sales Experience - Core Competencies
- Media and Brand Marketing Campaigns
- Custom Sponsorship Sales
- New Business Development
- Digital media sales specialist with the foresight to build what is ahead in media and branding
- The ability to establish and overachieved on sales quotas with a consultative sales approach
- Work ethic, motivation, passion and experience as a known closer, taking deals from start to finish
Timeline
Entrepreneur
Real Estate
01.2017 - 01.2022
Senior Account Executive
CBS INTERACTIVE
01.2012 - 01.2016
Director of Sales West Coast
Viacom
01.2007 - 01.2008
Senior Account Executive
TIME INC.
01.2006 - 01.2007
Sales Consulting Project
Amazon IMDB
01.2006 - 04.2006
Senior Account Executive
MICROSOFT MSN
01.2001 - 01.2006
West Coast Sales Director
THE WALT DISNEY COMPANY
01.1998 - 01.2001
Senior Account Executive
KHON FOX 2 HAWAII
01.1994 - 01.1996
West Coast Sports Sales Director
MICROSOFT/MSN FOX SPORTS
Graduate Certificate - Advanced Advertising
University of Southern California
Bachelor of Science - Business and Marketing
Ramapo College of New Jersey