MARY BERGER
Hoboken
Summary
Accomplished Senior Account Executive with extensive experience driving revenue in media sales and marketing. Proven success in building brand partnerships and executing comprehensive advertising programs. Known for excellent communication skills and a strategic approach to maintaining robust business relationships in dynamic environments.
Overview
28
28
years of professional experience
Work History
Entrepreneur
REAL ESTATE
01.2017 - 01.2022
- Bought, renovated, and sold real estate projects in New Jersey over five years, focusing on maximizing property value through strategic improvements.
- Focused on buying, refurbishing, and selling condos and home “Flipping.” Skills include renovation and design knowledge with projects from start through finish with excellence at staging for sales success.
- Leveraged business acumen and negotiation skills to navigate a strong market, enhancing project outcomes and client satisfaction.
Senior Account Executive
CBS INTERACTIVE
Burbank
01.2012 - 12.2016
- Spearheaded the sale of TV Guide Digital and Mobile brands to Lionsgate from CBS with TVG Cable.
- Contributed to the executive team that established TV Guide as a desirable acquisition from Lionsgate to CBS Television Studios.
- Led media sales on the West Coast within the television and streaming categories for Lionsgate & CBS.
- Led media sales for eight premium digital and mobile properties spanning television, entertainment, lifestyle, technology, food and music.
- Built and developed sales efforts and brand partnerships with agencies and clients with a focus on the major Broadcast, Cable Streaming and Tech categories.
- Developed sales efforts and brand partnerships with agencies and clients across Broadcast, Cable Streaming, and Tech categories.
- Built a small sales team to deliver revenue results and lead to success for the West in a challenging environment and dynamic environment.
- Established a small sales team to achieve revenue results and drive success for the West in a challenging, dynamic environment.
- Revitalized TVGuide brand through digital and mobile platforms, transforming it into a revenue-driving business and a desirable acquisition target in media and digital industries.
- Managed CBS Interactive Lifestyle division to enhance brand visibility.
Director of Sales West Coast
Viacom
Los Angeles
01.2007 - 12.2008
- Directed West Coast Sales for BET the leading urban music, culture, and lifestyle media brand.
- Supervised sales team, providing coaching and training that enhanced overall performance.
- Leveraged Viacom events and assets to develop strategic brand partnerships and effective ad strategies.
- Collaborated with ad agencies to identify needs in music and urban lifestyle category, demonstrating value of BET.com.
Senior Account Executive
TIME INC.
Los Angeles
01.2006 - 12.2007
- Managed sales, marketing strategies, and client relations for Time Inc.
- Built the digital sales strategy for Time.com through collaborations with all Time Inc. digital groups.
- Exceeded sales goal by 187% in 2007 which was a major achievement for my team and myself.
- Recognized as one of the most influential brand and content media corporations.
Senior Account Executive
MICROSOFT MSN
Los Angeles
01.2001 - 12.2006
- Achieved success for advertising sales, brand partnerships, sponsorships and sales for MSN and FOX Sports.
- Sales results over five years: On average at MSFT achieved an estimated 130% of goal as an individual contributor.
- Worked at MSN at a critical time of digital advertising growth.
- Worked on different initiatives with MSN’s multiple verticals including CPG, FOX Sports, MSN.com and Direct Response.
- Sold MSN brand programs, custom content and sponsorships, Home Page Ads, Key Word Search and DR.
Sales Consulting Project
Amazon IMDB
Los Angeles
01.2006 - 03.2006
- Hired to research building a sales presence located in Los Angles targeting accounts regional accounts in IMDB’s early stage.
- Worked to identify non-endemic accounts for the leading entertainment database internationally.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
West Coast Sales Director
THE WALT DISNEY COMPANY
LA
01.1998 - 12.2001
- Developed the Radio Disney brand from conception to a multimillion revenue stream for Walt Disney and ABC Radio Networks.
- Managed team of 3 AEs and support staff, contributing to $20MM new revenue generation for Radio Disney.
- West Coast came in at over 130% of our goal.
- Developed opportunities for sponsorships through events with Radio Disney concert tours and events.
- Directed sales team to drive revenue and established sales model for kids/tweens/moms radio genre.
- Radio Disney/ABC Radio Networks
Senior Account Executive
KHON FOX 2 HAWAII
Honolulu
01.1994 - 12.1996
- Drove sales launching FOX 2 to the #1 station in the SF Broadcasting group, exceeding advertising goals at on average reaching 125% of goal.
- Rebuilt the FOX 2 television station brand in the Honolulu market and managed accounts including Pizza Hut Hawaii, Chevy Dealers of Hawaii, and ROSS.
- Created custom programs for syndicated show launches including FRIENDS, FRAZIER and more.
West Coast Sports Sales Director
MICROSOFT/MSN FOX SPORTS
- Sales and revenue outcomes with MSN/FOX we built a new $20MM vertical within two years and won on the revenue front with a new sports vertical at MSN with FOX Sports working with the West Coast MSN and FOX Sports sales teams to build a unified sales effort between MSN and FOX Sports.
- Managed the partnership with FOX Sports, a new media partner with MSN.
- Built a revenue stream with solid brand partnerships that drove sales results and put MSN at the top in sports digital destinations.
- While at Microsoft I was a top-tier sales executive consistently overachieving on sales and goals within a five-year period, as a leading revenue producer, Identifying new brand opportunities with key verticals.
- Selected to manage sales calls and entertainment events with top MSFT executives including Bill Gates, Steve Ballmer and more and they were deemed successful and reached excellent outcomes for MSN.
Education
Graduate Certificate - Advanced Advertising
University of Southern California
Los Angeles, CABachelor of Science - Business and Marketing
Ramapo College of New Jersey
Mahwah, New JerseySales Training And Business Applications
Consultative and effective sales training includes cold calling at MSFT, CBS, Disney, Viacom, Time Inc. and more.
Sales Experience
Media and Brand Marketing Campaigns, Custom Sponsorship Sales, New Business Development, Digital media sales specialist with the foresight to build what is ahead in media and branding. The ability to establish and overachieved on sales quotas with a consultative sale approach. Work ethic, motivation, passion, and experience as a known closer, taking deals from start to finish.
Timeline
Entrepreneur
REAL ESTATE
01.2017 - 01.2022
Senior Account Executive
CBS INTERACTIVE
01.2012 - 12.2016
Director of Sales West Coast
Viacom
01.2007 - 12.2008
Senior Account Executive
TIME INC.
01.2006 - 12.2007
Sales Consulting Project
Amazon IMDB
01.2006 - 03.2006
Senior Account Executive
MICROSOFT MSN
01.2001 - 12.2006
West Coast Sales Director
THE WALT DISNEY COMPANY
01.1998 - 12.2001
Senior Account Executive
KHON FOX 2 HAWAII
01.1994 - 12.1996
West Coast Sports Sales Director
MICROSOFT/MSN FOX SPORTS
Graduate Certificate - Advanced Advertising
University of Southern California
Bachelor of Science - Business and Marketing
Ramapo College of New Jersey