Mary-Beth Cuzner
Marblehead,MA
Summary
Skillful communicator, effective at providing advice and support to high-level management. Creative, accomplished marketing and project management professional with more than 20 years of experience. Multitasker who thrives in a multi-priority, multi-deadline environment–working individually or as part of a team. Results-focused contributor to/manager of projects, people and processes. Diverse industry experience including technology, multimedia, and financial services. Exceptional oral and written communication skills Strong technical, data, and client management skills.
Resourceful expert with the personality to engage and warmly welcome others. Always looking for new techniques to help companies and organizations triumph. Pursuing a Marketing Manager position in a busy corporate environment.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Specialty Buyer
Whole Foods Market
Beverly, MA
02.2019 - Current
- Analyze product movement on a seasonal basis and ensure movement trends are taken into consideration
- Maintain financial profitability by meeting and exceeding purchasing and sales targets
- Liaise with suppliers and Team Leadership regarding product updates
- Request and ensures proper signage throughout specialty department
- Maintain supplier relationships to improve lead time, cost and quality
- Assess trends and inventory usage to provide maximum product coverage for different time frames
- Stay abreast of market trends and anticipated consumer needs and purchasing habits.
- Develope creative visual merchandising strategies to attract customers and increase sales.
- Assist with designing new store layouts and window displays for seasonal promotions.
- Manage budgets associated with purchasing supplies for displays or creating promotional materials.
Client Success Manager
Vilms Consulting LLC
Boston, MA
02.2019 - 10.2023
- Assisted in onboarding new customers, ensuring a smooth transition into the platform.
- Managed and maintained the integrity of the in-house technology stack
- Prepared proposals using proposal software and managed the library of services
- Monitored client renewals
- Communicated well with clients through phone calls and online meetings to maintain satisfaction and keep parties current with changing environment
- Prepared documentation, reports and logs to identify and manage sales metrics
- Provided customers with technical support and guidance on product usage.
Solutions Specialist
Right Media Solutions
Salem, MA
09.2020 - 05.2021
- Met with clients following the sale of Blackbaud Raiser’s Edge NXT software packages to collect data and other information required to customize software systems
- Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout timely installation of customized software systems
- Led meetings with internal team members, consultants and contractors.
- Identified needs and coordinated resource allocation to deliver quality standards on time and within budget.
- Made changes to project scope and cost and implemented most effective change management processes to keep project up-to-date.
- Provided implementation and onboarding for clients on how to use purchased software systems and customized system features
- Ensured that the project team is aware of key deliverables and project milestones.
Quality Assurance Analyst
QBE Insurance Company
Marblehead, MA
04.2018 - 10.2019
- Reviewed employer plan documents & amendments for alignment with Policy language
- Drafted policy limitations language based on interpretation of plan documents and worked directly with producers to explain revised terms; gathered approval and ensure appropriate and timely delivery of final policy and underwriting requirements
- Collaborated with Underwriters and Senior Managers to ensure the collection of required information to issue final terms and policy language.
Marketing Communications Coordinator
International Desalination Association
Topsfield, MA
06.2013 - 11.2017
- Planned and executed print & digital marketing campaigns. Developed and implemented campaign results tracking, analysis and reporting
- Wrote copy, designed, and deployed weekly e-Alerts and pre- and post-event emails
- Managed strategy, content creation, and day-to-day operations for social media platforms, including daily Linked In posts and Tweets
- Tracking, analysis and reporting of social media channels using HootSuite, LinkedIn Analytics, and Facebook Analytics
- Developed marketing content such as written copy, graphic design, digital posts and video content
- Researched and reviewed processes to assess efficiency and effectiveness of marketing campaigns
- Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
Director of Marketing & Communications
HTS Engineering
Peabody, MA
01.2012 - 06.2013
- Developed strategy & tactics and managed and execution of annual marketing plan towards the company’s business objectives, including brand awareness via implementation of advertising, event participation, press releases, article placements
- Prepared high-quality presentation materials for entire sales team
- Prepared marketing materials distributed to contractors, engineers and architects
- Strengthened product branding initiatives by successfully implementing creative marketing strategies to maximize outreach and brand messaging.
- Generated engaging and professional marketing materials using Adobe InDesign and Photoshop.
- Utilized traditional and digital marketing strategies to promote company products, available services and government programs.
- Championed new product line launches by developing effective advertising plans, promotional tactics, street marketing events and social media activities.
- Developed marketing strategies based on corporate objectives and market trends.
- Collaborated with other departments to coordinate strategic marketing activities.
- Coordinated marketing events for showcasing product and service offerings.
- Marketed products and services at tradeshows and promotional events.
- Prepared marketing campaign budgets with finance personnel.
Project Manager
COMQII
New York, NY
01.2011 - 11.2012
- Prepared and delivered internal presentations to management on project updates, project cycle, and expected results
- Established strong relationships with clients and vendors
- Managed content/program lifecycle for key clients
- Defined project scope and performance expectations, and maintained targets
- Created and documented internal collateral for program procedures and protocols
- Facilitated and prioritized client-initiated requests
Director Retailer Content / Producer
CBS Outernet
Salem, MA
09.2001 - 11.2010
- Managed monthly, themed and local advertising budgets and production
- Coordinated all logistics, talent and vendors for the company’s production shoots
- Assessed clients’ video needs, requirements and logistics
- Created master schedule for the company’s multi-channel network
- Generated sales materials and production specs for sales team.
Programming (Content) Manager
CBS Outernet
- Oversaw production of content and creation of program screenplay lists for major supermarket chain clients (e.g
- Shaw’s)
- Managed relationships with content providers including CBS, Meredith Corp
- (Better Homes & Gardens, Family Circle), Cooking.com, and others
- Project manager for new client roll out; developed production, oversaw installations, developed and monitored relationships with customer’s marketing team.
Education
B.S - Food Science & Nutrition, General Business
Framingham State College, Salem State University
Skills
- Microsoft Office, Microsoft Project, PowerPoint, Adobe Creative Suite
- QuickBooks, ClickUp, Liscio, Billcom (Certified)
- Human Resources Management Systems - Workday, Gusto, ADP
- Salesforce, Blackbaud Raiser’s Edge NXT (Certified)
- Data Analysis & Analytics
- Workflow Management
- Trade Shows, Meeting and Event Coordination
- Event Marketing & Planning
- Brochure and Publication Development
- Event Registration Management
- Brand Promotion
- Creative Direction
- Vendor & Client Relations
- Digital Media
- Social Media Management
- Email Marketing
- Online Marketing and Advertising
Certification
HootSuiteVilmsRaisers Edge NXT Certification
Bill.com Certified
2
2
Timeline
Solutions Specialist
Right Media Solutions
09.2020 - 05.2021
Specialty Buyer
Whole Foods Market
02.2019 - Current
Client Success Manager
Vilms Consulting LLC
02.2019 - 10.2023
Quality Assurance Analyst
QBE Insurance Company
04.2018 - 10.2019
Marketing Communications Coordinator
International Desalination Association
06.2013 - 11.2017
Director of Marketing & Communications
HTS Engineering
01.2012 - 06.2013
Project Manager
COMQII
01.2011 - 11.2012
Director Retailer Content / Producer
CBS Outernet
09.2001 - 11.2010
Programming (Content) Manager
CBS Outernet
B.S - Food Science & Nutrition, General Business
Framingham State College, Salem State University
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