Summary
Overview
Work History
Education
Skills
Timeline
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Mary Bevins

Lehi,UT

Summary

Performance-driven Chief Operations Officer with 6 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead marketing team. Results-oriented individual well-versed in B2C marketing; lead generation, nurturing, acquisition, and retention. Setting and tracking KPIs to achieve continued success.

Overview

8
8
years of professional experience

Work History

Chief Operations Officer

Legends Boxing
01.2020 - Current
  • Successfully increased company-wide memberships by 19% in last 12 months and increased retention at gym-level.
  • Develop innovative sales and marketing strategies to facilitate business expansion.
  • Support business growth through strategic planning and process development.
  • Spearheaded product line diversification to achieve 40% increase in revenue and 25% in profit margins.
  • Build productive relationships with industry partners and competitors to support strategic business objectives.
  • Lead operational oversight and budgetary supervision by department for marketing, franchise development, and products.
  • Manage partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Oversee company events. Lead team in developing and executing successful events. Streamlined planning processes and implemented new systems, resulting in increased attendance, sponsorships, and gross revenue year over year.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.

Vice President of Operations

Legends Boxing
09.2018 - 01.2020
  • Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands.
  • Resolved issues and recommended actions based on production and compliance reports.
  • Increased company profits through performance optimization strategies and efficiency improvements.
  • Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
  • Led event planning, coordination, and execution for annual events for 2-3k attendees.
  • Developed online training courses specific for each role within organization to streamline onboarding process for new team members and improve quality and consistency in training.

Marketing Manager

Legends Boxing
09.2017 - 09.2018
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Led event planning, coordination, and execution for annual events for 1-2k attendees.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Devised content strategy to effectively engage target audiences
  • Optimized email campaigns to increase open and click-through rates

Social Media Data Analyst Manager

NUVI
08.2015 - 09.2017
  • Analyzed and reported social media, press releases, and online marketing campaign results.
  • Identified target market, sentiment, and key segments through in-depth analysis of markets and related trends.
  • Responsible for department recruiting, training, and quality control.
  • Developed online training for new hires ,reducing hands-on time spent training by managers by 50% thus increasing department work output.
  • Worked closely with IT department to improve software and reducing issues.
  • Developed entire online training and onboarding process for new hires. Process reduced length of new hire training time by 40% and increased efficiencies in department.
  • Increased department employee retention by 20% through improved employee engagement, training, support, and culture.

Education

Associate of Science - Business Administration

Salt Lake Community College
Salt Lake City, UT

High School Diploma -

Jordan High School
Sandy, UT

Skills

  • Event planning, coordination, and execution
  • Policy development and optimization
  • Corporate leadership and training
  • Project management
  • Business consulting
  • Market research and analysis
  • Employee development and growth
  • Business planning
  • KPI tracking and analysis
  • Branding
  • Market Planning and Execution
  • Campaign Planning

Timeline

Chief Operations Officer

Legends Boxing
01.2020 - Current

Vice President of Operations

Legends Boxing
09.2018 - 01.2020

Marketing Manager

Legends Boxing
09.2017 - 09.2018

Social Media Data Analyst Manager

NUVI
08.2015 - 09.2017

Associate of Science - Business Administration

Salt Lake Community College

High School Diploma -

Jordan High School

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Mary Bevins