Mary Bevins
Lehi,UT
Summary
Performance-driven Chief Operations Officer with 6 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead marketing team. Results-oriented individual well-versed in B2C marketing; lead generation, nurturing, acquisition, and retention. Setting and tracking KPIs to achieve continued success.
Overview
8
8
years of professional experience
Work History
Chief Operations Officer
Legends Boxing
Lehi, UT
01.2020 - Current
- Successfully increased company-wide memberships by 19% in last 12 months and increased retention at gym-level.
- Develop innovative sales and marketing strategies to facilitate business expansion.
- Support business growth through strategic planning and process development.
- Spearheaded product line diversification to achieve 40% increase in revenue and 25% in profit margins.
- Build productive relationships with industry partners and competitors to support strategic business objectives.
- Lead operational oversight and budgetary supervision by department for marketing, franchise development, and products.
- Manage partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Oversee company events. Lead team in developing and executing successful events. Streamlined planning processes and implemented new systems, resulting in increased attendance, sponsorships, and gross revenue year over year.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Vice President of Operations
Legends Boxing
Lehi, UT
09.2018 - 01.2020
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands.
- Resolved issues and recommended actions based on production and compliance reports.
- Increased company profits through performance optimization strategies and efficiency improvements.
- Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
- Led event planning, coordination, and execution for annual events for 2-3k attendees.
- Developed online training courses specific for each role within organization to streamline onboarding process for new team members and improve quality and consistency in training.
Marketing Manager
Legends Boxing
Lehi, UT
09.2017 - 09.2018
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Led event planning, coordination, and execution for annual events for 1-2k attendees.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Devised content strategy to effectively engage target audiences
- Optimized email campaigns to increase open and click-through rates
Social Media Data Analyst Manager
NUVI
Lehi, UT
08.2015 - 09.2017
- Analyzed and reported social media, press releases, and online marketing campaign results.
- Identified target market, sentiment, and key segments through in-depth analysis of markets and related trends.
- Responsible for department recruiting, training, and quality control.
- Developed online training for new hires ,reducing hands-on time spent training by managers by 50% thus increasing department work output.
- Worked closely with IT department to improve software and reducing issues.
- Developed entire online training and onboarding process for new hires. Process reduced length of new hire training time by 40% and increased efficiencies in department.
- Increased department employee retention by 20% through improved employee engagement, training, support, and culture.
Education
Associate of Science - Business Administration
Salt Lake Community College
Salt Lake City, UTHigh School Diploma -
Jordan High School
Sandy, UTSkills
- Event planning, coordination, and execution
- Policy development and optimization
- Corporate leadership and training
- Project management
- Business consulting
- Market research and analysis
- Employee development and growth
- Business planning
- KPI tracking and analysis
- Branding
- Market Planning and Execution
- Campaign Planning
Timeline
Chief Operations Officer
Legends Boxing
01.2020 - Current
Vice President of Operations
Legends Boxing
09.2018 - 01.2020
Marketing Manager
Legends Boxing
09.2017 - 09.2018
Social Media Data Analyst Manager
NUVI
08.2015 - 09.2017
Associate of Science - Business Administration
Salt Lake Community College
High School Diploma -
Jordan High School