Mary Bostwick
Atlanta,GA
Summary
Dedicated Marketing professional adept at creating dynamic branding campaigns. Knowledgeable in sales and eCommerce. Successful career history comprising more than 20 years.
Overview
12
12
years of professional experience
1
1
Certification
Work History
VP Marketing
Delta Apparel
04.2022 - 01.2024
- Developed and implemented successful marketing strategies to drive revenue growth
- Assessed market conditions to recommend changes in strategy or tactics when necessary
- Established relationships with key partners, vendors and customers to build brand awareness
- Management of eCommerce team for 25M+ B2B & B2C sites
- Leveraged data analytics tools such as Google Analytics to measure campaign effectiveness
- Implemented creative solutions for increasing ROI from advertising budgets
- Collaborated with cross-functional teams in product development, sales and operations for successful launch of new products
- Directed development of digital campaigns across multiple channels, including social media, email and web content
- Evaluated effectiveness of current marketing efforts against established goals
- Maintained up-to-date knowledge of industry trends and developments
- Managed and produced materials for trade shows, conferences and other sales events
- Planned, organized and executed successful trade shows and events of various types and sizes
- Managed sales leads with VP Sales and sales team
- Reviewed and analyzed data collected through reporting
- Executed digital marketing strategies to drive brand awareness
- Responsible for all marketing and eCommerce budget creation, tracking and reporting.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Built high-performing marketing teams through strategic recruitment, training, and mentorship initiatives.
VP Customer Engagement
Delta Apparel
01.2012 - 08.2020
- Continued to manage the high-performing inside sales and customer service team of 16
- Continued Marketing responsibilities as stated
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
- Responsible for new hiring, recruiting and managing the onboarding process
- Coached team members to reach their full potential while fostering collaboration among peers
- Identified areas of improvement within existing systems and/or procedures to improve workflow processes
- Responsible for large promotional product customers sales and events
- Responsible for all marketing and eCommerce budget creation, tracking and reporting.
Director Marketing, Customer Service & Inside Sales
Delta Apparel
01.2012 - 08.2020
- Managed high-performing inside sales and customer service team of 16 with diverse backgrounds and skill sets
- Responsible for new hiring, recruiting and managing the onboarding process
- Coordinated use of external advertising agencies
- Managed and provides comprehensive reporting for all budgeting purposes
- Responsible for all trade shows & events in the US and Canada
- Supported national sales force including client visits and special projects
- Salesforce.com implementation and account administrator
- Responsible for all marketing and eCommerce budget creation, tracking and reporting.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Education
Criminal Justice -
Jones College
Skills
- Customer Satisfaction
- Customer Acquisition
- CRM
- Marketing Strategy
- Collateral production
- Event Coordination
- Lead Generation
- Project Management
- Social Media
- Communication Training
- Leadership & Team Management
- B2B & B2C marketing
- Creative Direction
Certification
Certified Trade Show Marketer, CTSM
Timeline
VP Marketing
Delta Apparel
04.2022 - 01.2024
VP Customer Engagement
Delta Apparel
01.2012 - 08.2020
Director Marketing, Customer Service & Inside Sales
Delta Apparel
01.2012 - 08.2020
Criminal Justice -
Jones College
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