Mary Boyle

Serve as the senior executive leader responsible for brand reputation, communications strategy, stakeholder engagement, and organizational alignment for a flagship media brand within a publicly traded, multi-market enterprise.

• Act as a trusted advisor to executive leadership, shaping corporate narrative and guiding high-stakes communications, including organizational change, talent transitions, and reputational issues.
• Lead enterprise-wide internal communications, ensuring consistent messaging that aligns employees with strategy, priorities, and cultural values.
• Oversee external communications and media strategy, strengthening brand visibility, positioning leadership as industry voices, and managing sensitive issues with sound judgment and discretion.
• Partner closely with marketing, brand, digital, and revenue leaders to integrate communications into growth initiatives, campaigns, and audience engagement strategies.
• Develop executive messaging for town halls, public appearances, press engagement, and key stakeholder communications.
• Build and mentor cross-functional teams, fostering a proactive, business-aligned communications culture.

Key Outcomes

• Strengthened brand reputation and audience trust during periods of industry disruption.
• Delivered consistent internal narrative that improved alignment and engagement.
• Elevated executive and on-air talent visibility through strategic storytelling and media engagement.
• Managed and developed high-performing, geographically dispersed teams across communications disciplines.
• Partnered with digital, martech, and analytics teams to improve storytelling effectiveness and measurement.
• Served as senior point of contact with Collaborated with agencies to enhance project visibility and outreach.
  Engaged media representatives to promote organizational initiatives effectively.
  Coordinated communications with external stakeholders for seamless information flow.
  Facilitated partnerships with agencies, media, and external stakeholders to drive strategic objectives.
• Known for calm, confident leadership during crises and complex organizational moments.

• Executed integrated communications strategies to align with business objectives and growth plans.
• Cultivated relationships with top-tier media outlets to enhance brand visibility and share of voice.
• Built internal communications frameworks, introducing new channels and content approaches for clarity.
• Elevated thought leadership initiatives, promoting subject-matter experts across various media platforms.
• Established communications governance and best practices to ensure consistency across brands and regions.

Concurrent with work at CBS Radio, led the tournament operations team to manage a brand-relevant, local asset portfolio that supported tournament marketing activation plans.

· Played lead role in establishing and communicating engagement metrics to the USTA in New York.

· Developed and executed the marketing and business plan with local industry leaders to grow interest and coverage of the event.