Mary Campbell
Digital Marketing Professional
Louisville,KY
Summary
Strategic and results-driven Digital Marketing Manager with a proven track record of leading cross-functional teams to deliver growth-focused marketing strategies. Adept at aligning brand development, digital strategy, and analytics with overarching business goals. Highly adaptable and collaborative, with a strong focus on performance, client success, and scalable solutions.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
High10 Digital
09.2024 - Current
- Manage cross-functional creative teams, including graphic designers, SEO specialists, and web developers, to deliver new website copy, visual assets, and content aligned with brand goals and performance objectives.
- Lead website redesign projects across four industries: marketing, immigration law, HVAC, and roofing. Provide direction and coordination across creative and technical roles to ensure high-performance and SEO-optimized results.
- Oversee SEO-driven redesigns for both client and internal company websites, translating business needs into clear creative and development plans.
- Act as the main point of contact between internal teams, third-party developers, and account managers, to translate complex SEO performance data into actionable insights and recommendations.
- Present SEO and UX performance reports to clients and account managers, ensuring they understand key outcomes and strategies; using Looker Studio, GA4, SEMrush, and other tools to showcase growth and impact.
- Proactively retained three high-risk clients by analyzing performance improvements, showcasing lead increases, and educating them on the long-term value of SEO investment.
- Conduct technical SEO audits, develop tailored strategy proposals, and clearly communicate opportunities and next steps to prospective clients.
- Guide website QA, SEO strategy implementation, and UX testing using heat-mapping, session recordings, and behavior analytics.
- Collaborate with PPC and social media teams to ensure integrated campaigns that drive consistent traffic and lead quality across all digital channels.
Digital Marketing Manager
Avante Health Solutions
09.2022 - 08.2024
- Partnered with the VP of Marketing to develop and execute integrated, data-driven strategies that improved SEO, user engagement, and lead volume.
- Supervised the Marketing Web Developer and Marketing Analyst, fostering a collaborative environment and aligning efforts with sales, brand management, and development teams.
- Led a full website refresh with a focus on improving navigation, design consistency, and user experience. Directed team efforts to ensure timely delivery and performance impact.
- Increased lead form conversion rates by 30% by identifying UX barriers and executing lead-form redesign improvements.
- Managed the digital marketing budget, including oversight of paid-ad spend, and reallocated resources strategically to improve lead generation and ROI.
- Enhanced site visibility and organic traffic by aligning with evolving search algorithms, optimizing site content, and driving keyword strategy.
- Delivered quarterly reports and performance updates to stakeholders, combining insights from GA4 and CRM platforms to support decision-making.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Digital Marketing Analyst
Avante Health Solutions
10.2021 - 09.2022
- Took initiative to standardize marketing reporting across the organization, creating clear and consistent dashboards to support data-driven decisions
- Proactively initiated and led quarterly performance meetings with sales leaders from all five divisions to share marketing insights, align on goals, and identify new lead generation opportunities
- Mentored a fellow Marketing Analyst by offering guidance on professional communication, analytics tools, and reporting best practices to enhance team efficiency.
- Implemented SEO, UX, and performance strategies that enhanced lead generation and digital engagement across a nationwide healthcare platform.
- Conducted keyword research and monitored site performance to increase visibility, align content with user intent, and improve the user experience
- Used GA4, Mouseflow, and A/B testing to analyze user behavior and optimize campaign performance based on data insights
- Collaborated with web developers to resolve technical SEO issues and implement functionality upgrades that supported key business goals
- Consolidated outdated legacy websites into a single branded web experience that simplified user navigation and strengthened the company's online presence
- Regularly volunteered for cross-functional initiatives and became a trusted resource for performance insights while actively working toward a future leadership role
Digital Optimization Specialist
Wiley Education Services
07.2019 - 10.2021
- Led data-driven testing and analysis efforts to enhance university landing pages to improve lead generation and create a more user-friendly experience
- Worked closely with brand, analytics, and development teams to turn insights into real changes that helped marketing strategies perform better and stay aligned with user needs
- Ran more than 200 A/B tests on university program pages, with a 40% success rate that contributed to stronger engagement and higher-quality leads
- Used Google Analytics to track how campaigns and landing pages were performing, and shared meaningful takeaways with senior leadership to guide planning and budgeting decisions
- Used CRM data and Excel to build reports that told a clear story of what was driving results and where the team could improve
- Partnered with brand and development teams to design and test new ideas aimed at improving the user experience and helping prospective students find the right programs
- Regularly presented digital marketing results to leadership and peers, helping to keep strategies aligned with enrollment goals and supporting a shared focus on continuous improvement
Landing Page Optimization Specialist / Auditor
Wiley Education Services
06.2018 - 07.2019
- Audited over 100 university landing pages to identify and correct errors, ensuring visual consistency, brand compliance, and professional standards across all client-facing web assets
- Used Google Analytics to analyze user demographics and behavior, tailoring hero imagery and page content to better reflect key audience segments and improve engagement
- Conducted image-focused A/B tests to evaluate regional and demographic preferences, uncovering performance differences that guided creative decisions and improved conversion rates
- Acted as a bridge between brand, marketing, and development teams-streamlining communication, reducing project friction, and improving internal workflows
Education
Master of Business Administration (MBA) -
University of Louisville
Louisville, KY08.2024
Master of Science in Business Analytics (MSBA) -
University of Louisville
Louisville, KY08.2021
Bachelor of Science in Business Administration - Marketing
University of Louisville
Louisville, KY08.2018
Skills
- Digital Marketing Strategy (B2C & B2B)
- Brand Positioning & Messaging
- Campaign Planning & Performance Analysis
- Team Leadership & Cross-Functional Collaboration
- Project Management & Workflow Optimization
- Marketing & Business Analytics
- Conversion Rate Optimization (CRO) & UX Strategy
- SEO, Paid Media (PPC), & Competitor Research
- Website Optimization & A/B Testing
- CRM & Marketing Automation (eg, HubSpot, Mailchimp)
- GA4, Google Tag Manager, Looker Studio
- Strategic Communications & Stakeholder Management
Timeline
Digital Marketing Manager
High10 Digital
09.2024 - Current
Digital Marketing Manager
Avante Health Solutions
09.2022 - 08.2024
Digital Marketing Analyst
Avante Health Solutions
10.2021 - 09.2022
Digital Optimization Specialist
Wiley Education Services
07.2019 - 10.2021
Landing Page Optimization Specialist / Auditor
Wiley Education Services
06.2018 - 07.2019
Master of Business Administration (MBA) -
University of Louisville
Master of Science in Business Analytics (MSBA) -
University of Louisville
Bachelor of Science in Business Administration - Marketing
University of Louisville
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