Mary Catania
Sedona,AZ
Summary
A seasoned copywriter specializing in unique content creation for healthcare and technology brands. Has a rare ability to distill dense, complex information into succinct, memorable marketing messages for niche target audiences. Seeking a full-time position, and open to freelance or contract-to-hire roles.
Overview
20
20
years of professional experience
Work History
Senior Copywriter, Freelance
Catania-Creative-Ink.com
09.2004 - Current
- Recently contracted with Avalere Health to create new campaign concepts, patient testimonial videos, disease state education emails, and a clinical visual aid for United Therapeutics. Prepared all deliverables for regulatory submission with references and annotations.
- Past writing projects include website content for Adaptive Software and Inflexus Management; monthly blogs for BrightMove; press releases for GreekU.com and IV Revival; proposals for AMN Healthcare; product brochures for iStelle Skincare; brand positioning and product launch support for Operating Room Innovations; campaign support for Yama Group's Astellas Pharma and AbbVie International clients; product promotions for Renovate America; and company values for Citta Seating. Seating.
- Past articles published in: The Beach and Bay Press, East County Californian, U-T San Diego, Delaware Today Magazine, San Diego Reader, and Fido-Friendly Magazine.
Senior Content Manager, Content Manager, Full-Time
Certis Oncology
05.2021 - 08.2024
- Led omnichannel marketing campaigns for preclinical drug development and precision oncology services.
- Launched immunotherapy testing services, an AI tool, and a RAS biomarker strategy.
- Rebranded and optimized the company website, and built an online library of peer-reviewed, scientific literature.
- Significantly grew organic web traffic and social media channel followers. Increased leads by managing webinars and attending industry conferences.
- Teamed up with the scientific team on sales decks, whitepapers, eBooks, and scientific posters.
- Managed freelance writers, designers, marketing partnerships, and vendors.
Senior Copywriter, Full-Time
ResMed
02.2018 - 05.2021
- Led creative and clinical messaging for new medical device launches, including CPAP masks and CPAP machines. Led ongoing campaigns for respiratory care ventilators, home medical equipment provider services, and HCP- and patient-facing mobile apps.
- Supported outside sales reps with new training materials, SLEEP conference intelligence, and field marketing.
- Spearheaded internal marketing guides for branding, intellectual property, marketing claims writing, and digital best practices.
Copywriter, Full-Time
PRECISIONeffect
05.2017 - 01.2018
- Partnered with creative, account and strategy teams at a fast-paced, healthcare advertising agency, pitching and winning new business.
- Led the creative for the J&J Vision Premium Practice Kit and other deliverables. Collaborated with senior designers on new campaign concepts for Hologic.
Senior Copywriter, Full-Time
Allergan
04.2016 - 03.2017
- Executed flawless product launches, ongoing campaigns, and promotions for: SkinMedica, Rhofade, Botox, and Cordran Tape, at Pacific Communications, Allergan's integrated healthcare communications agency.
Senior Copywriter, Full-Time
MedAccess
04.2015 - 03.2016
- Collaborated with the creative director on new campaigns and promotions for Obagi Medical.
- Pitched new creative concepts to Boston Scientific and Ulthera, working closely with account teams to win new business.
Senior Copywriter, Full-Time
Carling Communications
06.2014 - 10.2014
- Executed speaker training invitations and agendas for agency client, Santen Pharmaceuticals.
- Collaborated on new campaign concepts and brand naming exercises for agency client, Bausch + Lomb.
- Lead writer for executing HCP- and patient-facing advertising for agency client, Merz Aesthetics.
Copywriter, Full-Time
National University System
01.2011 - 06.2014
- Rebranded JFK and National University, assisting the creative director with photo shoots, TV spots and new integrated campaign ads (billboards, mall kiosks, web banners, etc.).
- Interviewed the chancellor and school deans, highlighting yearly accomplishments in annual reports.
- Led the creative execution for the launch of the first university mobile app and launch of new degree programs.
Senior Proposal Manager, Full-Time
MedImpact Healthcare Systems
12.2008 - 12.2010
- Supported a national salesforce, responding to Request for Proposals (RFPs) from self-insured and managed care organizations to win new pharmaceutical benefit management (PBM) business.
Business Development Associate, Full-Time
Bainbridge Consulting
01.2008 - 10.2008
- Identified new sales opportunities and generated new business through trade show networking and account-based marketing.
- Created promotional case studies and product sell sheets.
Marketing Communications Manager, Full-Time
Student Loan Xpress
05.2005 - 12.2007
- Spearheaded interactive education booklets for new student loan borrowers.
- Responded to RFPs from colleges and universities to become a preferred lender of federal and private student loans.
- Managed a proposal team of writers and directed designers on RFP responses.
Education
Master of Fine Arts - Creative Writing
National University
06.2014
Bachelor of Arts - English - Journalism; Minor in French
University of Delaware
05.2003
Skills
- Creates compelling marketing claims from primary study data, and secondary market and competitor research Writes in a professional, yet witty, brand voice to bring omnichannel marketing campaigns to life
- Complies with HIPAA rules and FDA regulations Adapts to AMA, CMOS, and AP writing styles
- Collaborates with cross-functional teams to inform go-to-market strategies
- Experience launching highly regulated products and services, including pharmaceuticals, medical devices, laboratory equipment, SaaS and artificial intelligence (AI) tools, from concept to approval
- Networks with- and markets to- payors, prescribers, scientists, patients and care teams in oncology, sleep medicine, medical aesthetics, ophthalmology and rare diseases
Timeline
Senior Content Manager, Content Manager, Full-Time
Certis Oncology
05.2021 - 08.2024
Senior Copywriter, Full-Time
ResMed
02.2018 - 05.2021
Copywriter, Full-Time
PRECISIONeffect
05.2017 - 01.2018
Senior Copywriter, Full-Time
Allergan
04.2016 - 03.2017
Senior Copywriter, Full-Time
MedAccess
04.2015 - 03.2016
Senior Copywriter, Full-Time
Carling Communications
06.2014 - 10.2014
Copywriter, Full-Time
National University System
01.2011 - 06.2014
Senior Proposal Manager, Full-Time
MedImpact Healthcare Systems
12.2008 - 12.2010
Business Development Associate, Full-Time
Bainbridge Consulting
01.2008 - 10.2008
Marketing Communications Manager, Full-Time
Student Loan Xpress
05.2005 - 12.2007
Senior Copywriter, Freelance
Catania-Creative-Ink.com
09.2004 - Current
Master of Fine Arts - Creative Writing
National University
Bachelor of Arts - English - Journalism; Minor in French
University of Delaware
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