Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Mary Christensen

Woods Cross,UT

Summary

Strategic and driven marketing leader with a strong record of enhancing brand visibility and driving revenue growth at Mountain Medical through innovative strategies. Natural relationship builder, with a focus on team leadership and effective communication. Successfully launched a series of progressive campaigns that significantly increased community engagement, physician relationships and patient growth.

Overview

29
29
years of professional experience

Work History

Director of Marketing and Business Development

Mountain Medical
06.2005 - Current
  • Developed a series of trailblazing, multi-faceted marketing campaigns introducing healthcare price transparency to Utahans, resulting in a 22% increase in volume and substantial patient, physician and community leader engagement.
  • Oversaw rebranding of company transforming from 4 segmented entities to one cohesive practice with multiple service lines.
  • Managed and mentored a team of marketing/sales professionals with targeted campaigns that accelerated growth.
  • Directed website redesign project resulting in improved navigation with strong brand identity.
  • Conducted market research to identify growth opportunities and drive strategic planning decisions.
  • Oversaw optimization of digital marketing efforts by utilizing SEO, SEM, and social media strategies.
  • Launched successful digital and social marketing campaigns that achieved goals for increased website traffic.
  • Established key relationships with hospital partners and industry leaders to strengthen the company's reputation within the market.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Planned and oversaw company events from 50-1000 attendees.
  • Researched and implemented new CRM to better track marketing visits and referral trends.

Physician Liaison

Mountain Medical Imaging
03.2003 - 06.2005
  • Identified decision makers within organizations to cultivate referral opportunities.
  • Established relationships with local healthcare organizations, creating opportunities for collaboration and cross-referrals between practices.
  • Increased physician satisfaction by addressing concerns and providing timely feedback on patient referrals.
  • Improved patient referral rates by establishing and maintaining strong relationships with healthcare providers.
  • Presented at local conferences and meetings to raise awareness about the practice's services.

Office Manager/Orthodontic Treatment Coordinator

Lauren Dalzen Orthodontics
02.1999 - 03.2003
  • Developed educational materials and comprehensive treatment plans.
  • Conducted treatment presentations and financial options with families to ensure understanding and patient compliance.
  • Increased treatment conversions by 25% in first year.
  • Contributed to practice growth by establishing positive relationships with referring dentists.
  • Researched and implemented new practice management software.
  • Maintained accurate accounts payable/receivable records.

Director of Marketing/LASIK Coordinator

Central Utah Eye Associates
05.1996 - 02.1999
  • Grew LASIK practice from the ground up-researching and developing all educational, legal and marketing materials.
  • Increased surgery volume from 0 to 25 weekly procedures in first year.
  • Educated potential LASIK candidates on procedure details, helping them make informed decisions about their vision correction options.
  • Trained additional LASIK Coordinators to support rapid growth.
  • Director of Marketing position was created to support continued growth of LASIK and overall practice awareness.

Education

Bachelor of Science - Marketing

University of Phoenix
Provo, UT
01-2000

Skills

  • Leadership
  • Strategy
  • Creative problem-solving
  • Communication
  • Solution driven
  • Relationship building
  • Public Speaking
  • Training

Affiliations

  • Strategic Radiology-Marketing Committee
  • Radiology Business Management Association-Marketing, Communication and Annual Conference Committees; Recurring Conference Presenter
  • Savvos Health-Advisory Board
  • Murray City Chamber of Commerce-Women in Business Event Chair
  • Ogden Rescue Mission Annual Charity Golf Tournament-Planning Committee

Timeline

Director of Marketing and Business Development

Mountain Medical
06.2005 - Current

Physician Liaison

Mountain Medical Imaging
03.2003 - 06.2005

Office Manager/Orthodontic Treatment Coordinator

Lauren Dalzen Orthodontics
02.1999 - 03.2003

Director of Marketing/LASIK Coordinator

Central Utah Eye Associates
05.1996 - 02.1999

Bachelor of Science - Marketing

University of Phoenix

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Mary Christensen