Summary
Overview
Work History
Education
Skills
Technologies
Certification
Timeline
Generic

Mary Cordeiro

Summary

Strategic enablement professional with deep experience leading the design, delivery, and optimization of global onboarding and training programs that accelerate sales readiness and business performance. Skilled in building scalable enablement frameworks, managing cross-functional initiatives, and leveraging data to drive continuous improvement. Known for transforming complex product knowledge into impactful learning experiences and aligning enablement strategy with organizational goals to achieve measurable outcomes.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Global Sales Enablement Program Manager

Semrush
06.2024 - Current
  • Own the strategy, design, and delivery of Semrush's global onboarding programs for all sales roles, driving faster ramp, stronger product confidence, and long-term sales readiness.
  • Lead end-to-end program management, including curriculum design, facilitation, certification, and extensions such as Hypercare and the Buddy Program.
  • Partner cross-functionally with Sales Leadership, Field Enablement, HR, and Operations to align onboarding with business goals, product launches, and territory plans.
  • Develop and evaluate certification programs to measure sales readiness, confidence, and performance improvement.
  • Collaborate with instructional designers to produce global enablement assets—including eLearnings, simulations, and sales tools—that scale efficiently across regions.

Senior Sales Trainer | Product

Semrush
06.2023 - 06.2024
  • Facilitated dynamic, interactive virtual training sessions using role plays, scenario-based learning, and real-time coaching to strengthen sales performance and product fluency, reducing product training duration by 40% while maintaining effectiveness.
  • Designed comprehensive, scalable training programs in collaboration with subject matter experts and leadership to support both new hire onboarding and ongoing skill development.
  • Administered certification assessments to validate sales readiness and ensure consistent field competency across global segments.
  • Collaborated with sellers and managers to identify skill gaps and co-create solution-based workflows tailored to buyer needs and product positioning.
  • Drove continuous improvement by evaluating training effectiveness, optimizing delivery methods, and integrating new enablement tools.
  • Collaborated cross-functionally with Sales, Marketing, and Product teams to align enablement initiatives with organizational goals and launch strategies.

Customer Success & Engagement Trainer

Semrush
01.2022 - 06.2023
  • Created and delivered best-in-class training for Semrush’s global Customer Success and Sales teams, empowering Customer Success Managers to consistently meet $700+ expansion goals through product mastery, industry expertise, and customer engagement excellence.
  • Developed comprehensive training materials supporting enterprise revenue teams, including guides, simulations, and certification assessments tailored to role-specific competencies, reducing onboarding time-to-competency and accelerating performance.
  • Partnered cross-functionally with Sales Enablement, Product Marketing, and Customer Success leadership to align learning content with go-to-market strategy and customer lifecycle goals.
  • Measured and improved program effectiveness through participant feedback, knowledge assessments, and performance metrics.

Senior Customer Success Specialist

Semrush
12.2019 - 01.2022
  • Led customer success enablement and training initiatives, serving as the primary trainer for new support hires and developing a two-week onboarding program that significantly improved new hire ramp-up time and readiness.
  • Consistently resolved over 900+ customer cases monthly, maintaining swift response times averaging under 3.5 hours and surpassing the Net Promoter Score (NPS) target with a score above 60.
  • Managed key support operations, including case distribution, voicemail queues, and escalation processes to ensure timely and consistent customer resolution.
  • Created and maintained internal knowledge resources, including product guides, help center articles, and workflow documentation used by cross-functional teams.
  • Conducted live product demonstrations and workflow training for business clients, driving stronger customer adoption and product utilization.
  • Supported global Semrush users through calls, chats, and emails, providing expert guidance on product workflows, troubleshooting, and best practices across SEO, Advertising, Backlinks, Content, and Competitive Research tools.

Senior Customer Service Representative

SYKES
10.2016 - 11.2019
  • Delivered advanced technical support for a leading camera and optics manufacturer, specializing in DSLR troubleshooting, repairs, and product guidance across cameras, lenses, and accessories.
  • Served as senior escalation support, assisting colleagues with complex technical inquiries and providing on-the-spot coaching and internal training.
  • Specialized in the SRO (Specialized Reflex Optic) department, handling escalated calls related to rifle scopes, rangefinders, and binoculars, ensuring precise and compliant issue resolution.
  • Contributed to internal training and knowledge development, creating reference materials and mentoring new hires to build product and process proficiency.
  • Utilized Salesforce and internal CRM systems to document cases, track repairs, and monitor product trends, helping improve team efficiency and customer retention outcomes.

Education

High School Diploma -

Bensalem High School
Bensalem
01-2015

Skills

  • Global Onboarding Design
  • Sales Enablement Strategy
  • Program Management
  • Curriculum Development
  • SaaS & Value-Based Selling
  • Certification & Assessments
  • Facilitation & Coaching
  • Cross-Functional Collaboration
  • LMS proficiency
  • AI in Enablement

Technologies

Salesforce • Seismic • BigTinCan • Mindtickle • Google Suite • Slack • ChatGPT • Gemini • Storylane • Rise360 • Monday • Chorus • SalesLoft • Mac OS

Certification

ATD: Adult Learning Certificate

LinkedIn Learning: Organizational Learning & Development, Train the Trainer, Communication Foundations, Virtual Sales Training

Timeline

Global Sales Enablement Program Manager

Semrush
06.2024 - Current

Senior Sales Trainer | Product

Semrush
06.2023 - 06.2024

Customer Success & Engagement Trainer

Semrush
01.2022 - 06.2023

Senior Customer Success Specialist

Semrush
12.2019 - 01.2022

Senior Customer Service Representative

SYKES
10.2016 - 11.2019

High School Diploma -

Bensalem High School

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