Hi, I’m
Mary Cross
Sales Director
Union City,TN
Summary
Results-driven Director of Sales with over 30 years in luxury and extended stay hospitality. Proven expertise in developing strategic sales initiatives for top brands including Marriott, Hilton, IHG, and Choice Hotels, achieving notable revenue growth. Strong focus on client relationship management and team collaboration to drive market success. Recognized for excellence in aligning sales strategies with business objectives.
Overview
30
years of professional experience
Work History
TADA Hotel Consulting
Global Sales Director
09.2025 - 11.2025
Job overview
- Increased revenue through strategic collaboration with hotel ownership and management.
- Expanded market share by identifying and pursuing new business opportunities.
- Enhanced hotel visibility by representing properties in revenue discussions.
- Managed an average of 120 calls weekly to drive business growth.
- Achieved 10% growth in corporate accounts through targeted sales strategies.
- Refined sales tactics by analyzing market trends and competitor activities.
Gibson Hospitality/Image Hotel Management
Dual Director of Sales
02.2025 - 08.2025
Job overview
- Increased group base by 30% through strategic sales initiatives and relationship building.
- Boosted event space revenue by 40.1% with innovative catering menu updates.
- Enhanced guest experiences by developing a successful restaurant relaunch campaign.
- Trained and hired Sales Coordinator, positioning them for future sales management role.
- Drove sales growth for IHG dual property, significantly increasing overall revenue.
Home 2 Suites by Hilton
DIRECTOR OF SALES
01.2023 - 01.2024
Job overview
- Boosted ESOC percentage by nurturing relationships with clients and stakeholders.
- Delivered effective sales training to front office and housekeeping teams.
- Enhanced revenue management strategies through insightful STR Report analysis.
- Partnered with GM and Revenue Manager to optimize rate and inventory strategies.
- Secured new opportunities in Extended Stay and Group business segments.
- Created a weekly prospecting plan targeting local businesses to drive hotel growth.
The Farms at Bailey Station Retirement Companies of America
DIRECTOR OF SALES & MARKETING
01.2018 - 01.2023
Job overview
- Achieved 70% pre-sales before financing a $390 million luxury senior living project.
- Oversaw construction and sales for 176 luxury apartments and 63 luxury homes.
- Led sales and marketing team, consistently meeting established sales goals for four years.
- Identified market opportunities and crafted strategies to expand customer base effectively.
- Mentored sales team and set property sales goals to drive performance.
One Hospitality Group
REGIONAL SALES DIRECTOR
01.2016 - 01.2018
Job overview
- Increased RevPAR index by executing effective competitor share strategies.
- Achieved 18% revenue growth by enhancing AAA Motor Club partnership.
- Coordinated sales for 15 hotels across Oklahoma, Texas, and Kansas.
- Developed aggressive regional sales budgets with property managers for target setting.
- Implemented initiatives to improve hotel performance and market positioning.
Hotel Equities Group A.K.A. Premiere Hospitality
AREA DIRECTOR OF SALES
01.2014 - 01.2016
Job overview
- Six properties in Oklahoma - Hilton, Marriott, IHG and Choice.
- Remote/Office
Premier Hospitality
AREA DIRECTOR OF SALES
01.2011 - 01.2016
Job overview
- Five hotel properties in Oklahoma – Hilton, Marriott, IHG and Choice
- Remote/Office
The Village at Germantown Retirement Community
VP of Sales and Marketing
01.2024 - 2025
Job overview
- Achieved 2.3% sales growth by leading a high-performing sales team.
- Increased brand visibility through strategic marketing and community engagement initiatives.
- Analyzed market trends to develop effective brand strategies within budget constraints.
- Streamlined responses and improved onboarding processes for new residents.
- Fostered cross-functional collaboration to enhance sales initiatives and customer experience.
Education
University of FloridaGainesville, FL
Bachelor of Arts from Business Management/Hospitality
St. Johns Community CollegePalatka, FL
Associate of Science from Business Administration And Management
Skills
- Remote client engagement
- Sales Force/Delphi
- Multi-property management
- Consultive and Relationship Selling
- Training/ Coaching
- Sales Target Management
- Contract Negotiation/ Review
- Marketing Budget Management
- Client relationship building
- Key account management
- Data-driven decision making
- Sales presentations
Revenue growth
Pipeline development
Deal closing
RECOGNITION
Director of the Year Awarded 2019 & 2020: Nominated Retirement Communities of America for The Farms at Bailey Station., Awarded Top Sales Director 2015 & 2016: Hotel Equities Group
PROFESSIONAL DEVELOPMENT
- Sales Academy for Directors Greystone Communities – Senior Living Consultant, Irving, TX | 2018, 2019, 2020 & 2022
- Public Speaking Greystone Communities | 2019
- Speaking to the Media Greystone Communities | 2020
- Virtual Sales Training Greystone Communities | 2020
- Hilton University 2018
- Guest Relations & Hospitality Skills Training 2017
Timeline
Global Sales Director
TADA Hotel Consulting
09.2025 - 11.2025
Dual Director of Sales
Gibson Hospitality/Image Hotel Management
02.2025 - 08.2025
VP of Sales and Marketing
The Village at Germantown Retirement Community
01.2024 - 2025
DIRECTOR OF SALES
Home 2 Suites by Hilton
01.2023 - 01.2024
DIRECTOR OF SALES & MARKETING
The Farms at Bailey Station Retirement Companies of America
01.2018 - 01.2023
REGIONAL SALES DIRECTOR
One Hospitality Group
01.2016 - 01.2018
AREA DIRECTOR OF SALES
Hotel Equities Group A.K.A. Premiere Hospitality
01.2014 - 01.2016
AREA DIRECTOR OF SALES
Premier Hospitality
01.2011 - 01.2016
University of Florida
Bachelor of Arts from Business Management/Hospitality
St. Johns Community College
Associate of Science from Business Administration And Management