Results-driven professional with dedication to continuous learning and innovation. Recognized for utilizing analytical thinking and creativity to address challenges and provide impactful solutions in dynamic environments.
Overview
25
25
years of professional experience
Work History
National On-Premise Sales Manager Global Accounts
Mark Anthony Company
Chicago, USA
03.2020 - Current
Managed On-Premise National channel to drive sales for Mark Anthony brands.
Developed marketing and sales platform tools, including training programs and POS materials.
Achieved 'Above Target' rating for annual KPI goals since 2020 through new account penetration.
Cultivated accounts and agency partnerships to enhance consumer and internal sales strategies.
Implemented internal communication processes to effectively announce core program mandates.
Collaborated with interdepartmental teams to address client needs across multiple functions.
Mentored new team members to foster a success-oriented culture and career growth opportunities.
Director Business Development, Americas
Whitespace
Boston, USA
06.2018 - 02.2020
Delivered architecture and design solutions for hotel, cruise, and dining industries.
Managed client business development while executing projects from concept to completion.
Communicated project timelines and construction details to facilitate seamless delivery.
Led innovation team to develop branding and advertising strategies for business growth.
Executed marketing campaigns to create brand awareness and drive customer acquisition strategies.
Negotiated partnerships with key industry players to expand market presence.
National Account Manager-On Premise (Casino, Dining, Hotel) and Off Premise Chains
Brown Forman
Louisville, USA
02.2016 - 05.2018
Increased territory sales by 32% through development of regional and national accounts in New England.
Secured contracts with Wegman's and Shaw's Market for Spirit and Wine Planners.
Collaborated with National Accounts to meet KPI targets and align profit objectives.
Drove growth in regional and national chain sales for Brown-Forman's wine portfolio.
National Account Sales Manager
Bacardi U.S.A., Inc.
Miami, USA
12.2007 - 06.2015
Developed customized distribution plan and promotions to align with brand strategy goals.
Led global contact integration with Sales and Marketing for effective go-to-market solutions.
Secured VIP Innovation Award for national marketing campaign engaging consumers across multiple brands.
Directed task force of VP of Sales & Marketing, National Sales Reps, and Distributors to create training operations platform.
Collaborated with Agency Marketing and Design teams to launch Bacardi Brand Portfolio Guide.
Consulted with IT team to design planning tool that automated sales and KPI reporting processes.
National Sales Manager
Diageo
Dallas, TX
07.2006 - 12.2008
Collaborated with cross-functional teams to launch new products successfully.
Negotiated contracts with corporate clients, maximizing profitability.
Analyzed market trends to identify growth opportunities.
Established strong relationships with vendors to ensure favorable delivery and payment terms.
Developed strategies that significantly increased sales revenue.
Participated in trade shows and industry events to promote products and services.
Senior National Sales Manager-On Premise Concept Director
The Boston Beer Company
Boston, USA
07.2000 - 01.2007
Solidified national partnership of Sam Adams draft beer distribution within the National Corporate Beverage program for concessions, including airports, airlines, hotels, venues, and military accounts.
Successfully presented and managed the sales and marketing of 65 Sam Adams Concept Bars in airports, hotels, concessions, and military installations, leading to a robust new business for the Boston Beer Company.
Conducted a staff training program for accounts, which led to a 60% increase in Sam Adams product sales.
Managed marketing agencies to develop national promotion programs for on-premise chains.
Collaborated with and managed architectural and design firms for the RFP process on airport and venue contracts.
Received the 'Mountain Climber of the Year Award' in sales within the Boston Beer Company employee pool.
Education
Bachelor of Arts - Applied Psychology
University Massachusetts
Boston, MA
Skills
Project management and negotiation
Client relationship management
Sales strategy and analysis
Account management and metrics
Training program development
Cross-functional collaboration
Critical thinking and engagement
Problem-solving
Accomplishments
"National Sales Rep of the year award" bestowed for winning sales programs (Mark Anthony Co)
"That's the Spirit Award" for Company achievement while at Brown Forman, breaking through barriers to achieve goals
"Spirit Supplier of the Year" while at Bacardi bestowed for partnership program with Marriott International
Supplier of the Year"White at Bacardi Award recognized for creative, successful drink promotion aligning with chain 70th anniversary
"Mountain Climber of the Year" award
Timeline
National On-Premise Sales Manager Global Accounts
Mark Anthony Company
03.2020 - Current
Director Business Development, Americas
Whitespace
06.2018 - 02.2020
National Account Manager-On Premise (Casino, Dining, Hotel) and Off Premise Chains
Brown Forman
02.2016 - 05.2018
National Account Sales Manager
Bacardi U.S.A., Inc.
12.2007 - 06.2015
National Sales Manager
Diageo
07.2006 - 12.2008
Senior National Sales Manager-On Premise Concept Director