MARY FITZMAURICE CNM MSN
Centering Healthcare Institute
East Walpole,MA
1
Certification
2027
years of professional experience
Senior business development and strategic partnerships leader with nine years of progressive experience managing complex, multi-stakeholder sales cycles and building enterprise partnerships with health systems, payers, and government entities at national scale. Brings a rare and powerful combination of clinical expertise in maternal and newborn care and a demonstrated track record of sourcing, structuring, and closing high-value partnerships — generating $23.5M+ in revenue and expanding organizational reach to 248 clinical sites across the United States. Experienced in engaging C-suite and operational stakeholders within health systems, philanthropic foundations, government agencies as well as practice management organizations to advance value-based maternal health solutions. Highly adaptive, data-driven, and entrepreneurial — thrives in fast-paced, growth-stage environments where clinical credibility and strategic acumen intersect to drive meaningful impact for patients and partners alike.
Work History
Senior Director, Business Development
- Manages a $23.5M+ strategic partnership portfolio spanning 248 clinical sites nationwide — including hospital systems, FQHCs, community health centers, private OB practices, and the U.S. military — overseeing the full partnership lifecycle from prospect identification through contract execution and long-term account stewardship.
- Designs and executes go-to-market strategy for new partnership opportunities, translating organizational growth priorities into targeted outreach plans, pipeline development, and consultative engagement with health system and payer stakeholders.
- Engages C-suite, operational, and clinical decision-makers within prospective and existing partner organizations, tailoring value proposition messaging to individual buyer needs and organizational priorities.
- Directs and executes the end-to-end lifecycle of complex projects and grants aligned with the organizational Strategic Plan.
- Leads the collaborative planning, development, and implementation of cross-functional business development initiatives, translating high-level growth strategies into actionable milestones.
- Manages stakeholder relationships and aligns cross-functional team efforts to ensure projects are delivered on time, within scope, and in support of growth objectives.
- Cultivates and manages enterprise-level partnerships with Kaiser Permanente, Intermountain Health, and Unified Women's Healthcare, including negotiation and execution of master purchase agreements.
- Analyzes pipeline data and develops operational processes to accelerate partnership development, improve conversion rates, and align sales activity with organizational revenue targets — leveraging Salesforce CRM for pipeline visibility and forecasting.
- Partners with executive leadership as a key thought partner to synthesize organizational knowledge and advance strategic business objectives.
- Champions a consultative, data-driven approach to sales by analyzing market trends to identify new business opportunities.
- Collaborates with Finance to forecast revenue and align pipeline strategy with organizational budget planning and growth objectives.
- Partners cross-functionally with Marketing, Clinical, and Practice Transformation teams to develop compelling pitch materials, proposals, and conference presentations for prospective partner opportunities.
- Elevates corporate visibility by representing the organization as a speaker through webinars and conferences.
Director, Business Development
- Managed the end-to-end sales process, increasing Centering site count across the United States
- Spearheaded multiple high-impact, state-based Centering initiatives dedicated to improving maternal and child health outcomes for low-income populations.
- Managed the end-to-end program lifecycle, including grant writing, funder relations, quarterly reporting, and rigorous oversight of all contract deliverables.
- Partnered with the finance team to manage project budgets, ensuring strict fiscal accuracy and compliance.
- Led cross-functional collaborations with Marketing, IT, and Practice Transformation teams to streamline operations and consistently achieve project milestones.
- Conducted an in-depth, 14-state market evaluation, translating complex industry data into an actionable roadmap for geographic expansion and business growth.
- Served as a key collaborator to the Innovation team, testing recommended workflows and providing critical feedback on pipeline initiatives.
- Initiated and negotiated high-profile partnerships with the American College of Nurse-Midwives (ACNM) and the American Academy of Pediatrics (AAP) to launch co-branded national webinars.
- Facilitated a private-public partnership in support of a state-based initiative and designed a sustainable funding model to secure external capital for a State Program Manager position.
- Conceptualization and interdepartmental collaboration to pilot community partner licensure, enabling third parties to access CHI resources to support licensed Centering sites and extend the site capability and sustainability.
- Spearheaded the conceptualization and cross-functional execution of a Regional Centering Conference, delivering the entire event at zero direct cost to the organization.
- Overhauled and implemented the "Information Seminar," training team members on experiential sales frameworks.
Project Manager – CenteringPregnancy Program
16 Years 7 Months- Managed the complete lifecycle of the Centering Pregnancy program, driving strategic alignment with clinical and community goals.
- Owned data collection and reporting mechanisms to evaluate program efficacy, justify grant funding, and meet stakeholder compliance requirements.
- Cultivated a high-performing clinical environment through structured staff training and localized marketing strategies to expand program reach.
- Pursued and received Certified Centering Facilitation Trainer qualification.
Certified Nurse Midwife
- Provided prenatal, postpartum, and gynecologic care to women of all ages in an outpatient hospital clinic setting.
- Delivered prenatal care in group or individual settings and performed clinical procedures including endometrial biopsies, IUD (Mirena/Skyla) placements/removals, and Nexplanon placements/removals.
Certified Nurse Midwife
- Provided outpatient prenatal and postpartum care for high-risk patients in collaboration with Maternal Fetal Medicine
Registered Nurse
1 Year- Provided clinical support, coordination, and data collection for Wake Forest Baptist's Maternal Fetal Medicine satellite location at Women's Hospital.
Registered Nurse – Labor & Delivery, Antepartum, Triage
3 Years- Delivered high-acuity nursing care and clinical support within premier academic medical center labor and delivery, antenatal and postpartum units
Certified Nurse Midwife
3 Years- Provided full-scope intrapartum, prenatal, postpartum, and gynecologic care to women of all ages in a private practice setting.
- First-assisted with cesarean sections.
Registered Nurse, Labor and Delivery
- Delivered high-acuity nursing care and clinical support within premier academic medical center labor and delivery units.
Registered Nurse – Labor & Delivery
2 Years- Provided intrapartum clinical care and stabilization for diverse patient populations within a major teaching hospital setting.
Education
Master of Science in Nursing (MSN)
Bachelor of Science in Nursing (BSN)
Skills
Partnership & Growth Strategy: Strategic Relationship and Business Development
Pipeline Development
Contract Negotiation
Creative Problem Solving
Cross-Team Collaboration
Public Speaking
Team building
Collaborative leadership
Operations & Finance: Grant Writing
Contract Negotiations
Budget Management
Revenue Forecasting
Market Evaluation
Complex Project Management
Proposal & Presentation Development
Process Improvement
Key Performance Indicators
Clinical Expertise: Maternal Child Health
Health Care Delivery
Centering Group Care Model Implementation
Facilitation and Trainer
Software & Tools: Epic EHR
Salesforce CRM
Microsoft Suite/Teams
Google Workspace
Dropbox
Monday.com
Slack
Zoom
Certification
- Certification: American Midwifery Certification Board
- Licensure: Registered Nurse, North Carolina
- Professional Memberships: American College of Nurse-Midwives (ACNM); American College of Obstetricians and Gynecologists (ACOG) - Educational Affiliate Member; Sigma Theta Tau International Nursing Honor Society; National Health Service Corps (Past Member).
Timeline
Project Manager – CenteringPregnancy Program
Wake Forest Baptist Health, Downtown Health Plaza
01.2010 - 2017Read More
Registered Nurse
Wake Forest Baptist Health's Center for Maternal Fetal Care
01.2008 - 01.2009Read More
Registered Nurse – Labor & Delivery, Antepartum, Triage
Massachusetts General Hospital/ Brigham and Women's Hospital
01.2005 - 01.2008Read More
Certified Nurse Midwife
Bridgewater Goddard Park Medical
01.2002 - 01.2005Read More
Registered Nurse – Labor & Delivery
Yale New Haven Hospital
01.1998 - 01.2000Read More
Senior Director, Business Development
Centering Healthcare Institute
2025 - CurrentRead More
Director, Business Development
Centering Healthcare Institute
2017 - 2025Read More
Certified Nurse Midwife
Wake Forest Baptist Health, Downtown Health Plaza
2010 - 2017Read More
Certified Nurse Midwife
Wake Forest Baptist Health, Maternal Fetal Medicine
2009 - 2010Read More
Registered Nurse, Labor and Delivery
Massachusetts General Hospital
2000 - 2002Read More
University of Rhode Island
Master of Science in Nursing (MSN)
Read More
Boston College
Bachelor of Science in Nursing (BSN)
Read More
SELECTED PRESENTATIONS & TEACHING ENGAGEMENTS
- Presenting, American College of Nurse Midwives National Meeting (2026): "25 Years Leading a Movement to Transform Prenatal Care Appointments: The Centering Group Care Model".
- Facilitator & Presenter, Centering Information Seminar / Standing Monthly Webinars (2018 – 2026): Redesigned and facilitated ongoing learning opportunities for potential Centering sites and stakeholders.
- Speaker & Poster Presenter, 20th Annual Perinatal Partnership Conference & CHI National Conference (2013, 2018): Presented data-driven findings on reduced preterm births and hospital accountability models.
- Adjunct Faculty & Preceptor, Duke University, Winston Salem University, and Wake Forest University (2011 – 2017): Nominated as adjunct faculty at Duke University School of Nursing; clinical preceptor and lecturer for medical, physician assistant, and nurse practitioner students.