Mary Gleason

Web Specialist | Hope*Writers | Charlotte, NC | 2024–2025

• Managed website content and digital assets to support brand campaigns.
• Streamlined web design workflows, improving turnaround times, and user engagement.
• Implemented SEO strategies that increased organic web traffic by 15% in 3 months.
• Diagnosed and resolved 100+ CMS technical issues, improving system reliability.

• Oversaw digital content workflows in Salesforce-integrated CMS platforms, publishing compliant content across email and web templates.
• Partnered with compliance and brand teams to ensure that outbound content adhered to regulations.
• Led QA testing and validation across digital content updates, improving compliance accuracy by 90%.
• Managed large-scale content migration projects to support new digital initiatives.
• Delivered marketing campaigns reaching 60,000+ members and prospects, contributing to a 27% increase in enrollment.

• Managed content updates and digital launches for 10+ products across 3 brands, contributing to $1M in revenue-generating campaigns.
• Executed SEO-optimized content updates, driving a 12% boost in product page traffic within 30 days.
• Managed over 100 digital assets (videos, images, reviews, product manuals) using CMS workflows.
• Implemented HTML content updates to ensure accuracy and brand consistency.
• Conducted A/B testing on product pages, driving a 10% improvement in checkout conversion rates.
• Assisted in content migration strategies from legacy systems into the current digital environment.