Mary Gould
Fairfax,VA
Summary
Results-driven professional prepared to bring a blend of strategic vision and hands-on leadership to a dynamic organization. My background includes managing multiple regions, driving operational improvements, and spearheading initiatives that align with company goals. I am known for fostering team collaboration and consistently achieving results, with core skills in leadership and strategic planning.
In addition, a Social Media Manager skilled at focusing on finding solutions and meeting deadlines, and trending content, which will boost company recognition and member base.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Regional Manager / Social Media & Creative Strategist
Pump24 Fitness
2024 - Current
- Designed digital campaigns and visual assets that improved member engagement by 45%.
- Created wireframes, user flows, and prototypes for member onboarding and fitness app experiences.
- Conducted user research and analysis to align services with member needs.
- Collaborated with developers, trainers, and stakeholders in Agile-style sprint cycles to launch projects.
- Delivered design recommendations that improved usability and communication across teams.
Head Personal Trainer & Program Designer
Pump24 Fitness
2023 - Current
- Applied human-centered design principles to fitness programs, tailoring them through feedback loops.
- Designed interactive templates and progress trackers, improving client engagement and usability.
- Led client education through clear communication and design-driven training systems.
Freelance Branding & Content Designer
Self-Employed
01.2019 - Current
- Developed brand visuals, layouts, and prototypes for fitness and lifestyle businesses.
- Designed mockups and prototypes for websites and social media.
- Balanced aesthetics with usability, improving engagement and client satisfaction.
Head Coach
Orange Theory
2020 - 2022
- Fostered team cohesion through communication, conflict resolution, and mentorship initiatives.
- Evaluated coach's performance metrics to identify areas for improvement and tailor coaching methods.
- Led group training sessions, fostering a motivating and supportive environment.
- Implemented innovative marketing strategies to raise awareness of personal training services within the local community.
- Maintained up-to-date knowledge of industry trends, incorporating cutting-edge techniques into training programs where appropriate.
- Organized special events such as fitness challenges and charity workouts, increasing member engagement and brand visibility.
Education
Associates - Architectural Technology
Northern Virginia Community College
Annandale, VA01-2026
Skills
- UX Design Certification - in Progress with Google UX Design Certification
- UI Design & Prototyping (Adobe Creative Suite, Canva, Figma)
- Agile & Sprint Collaboration
- Workflow & User Journey Design
- Digital Marketing & Content Strategy
- Sales development
- Communication & Stakeholder Collaboration
- Project Management & Leadership
Certification
- Certified through the National Academy of Sports Medicine - 2019 to present
Timeline
Freelance Branding & Content Designer
Self-Employed
01.2019 - Current
Regional Manager / Social Media & Creative Strategist
Pump24 Fitness
2024 - Current
Head Personal Trainer & Program Designer
Pump24 Fitness
2023 - Current
Head Coach
Orange Theory
2020 - 2022
Associates - Architectural Technology
Northern Virginia Community College
Job Highlights Alignment
- UX Research → client & user feedback analysis, applied to design solutions
- Wireframing & Prototyping → Canva, Adobe, and Figma design projects
- Agile Experience → cross-functional collaboration in campaign sprints
- UI Design → brand visuals, onboarding workflows, and app-based layouts
- Communication → excellent at translating design ideas to stakeholders
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