Mary Haase
Green Bay,WI
Summary
Achieving sales and marketing targets within the continental US and International markets. Skilled Business Development & Marketing Director offering 20 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales, revenue and marketing objectives. Delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Collaborative professional in brand management and social media engagement.
Overview
22
22
years of professional experience
Work History
Director of Marketing & Business Development
Simon Properties
06.2021 - Current
- Responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit through referrals, community groups, and in market meetings
- Collaborated with team to forecast based on sales and product profitability
- Recommended product changes to enhance customer interest and maximize sales
- Trained successful business development personnel to optimize marketing performance and learn industry
- Handled client accounts through entire lifecycle, executing contracts, providing customer service and advising on methods for maximizing return from services provided
- Liaised with high-value accounts, fostering personal relationship and top-of-mind awareness to capture emerging business opportunities early
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Sales Manager
Kittrich Corporation
10.2016 - 11.2020
- Managed a territory comprised of the Western US and Canada from a home office with the main goal of increasing distribution in major retail channels
- Worked with P&L's to monitor areas of growth and introduction of new items
- Successfully grew portfolio in Canada adding additional channels of distribution
- Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors
- Promoted brand awareness to targeted demographic by contributing to marketing campaign development
- Serviced and retained over 35 major accounts while traveling to local territories and major trade shows
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies
- Determined annual unit and gross-profit plans by implementing marketing strategies and analyzing trends and results
- Negotiated with vendors to obtain most cost-effective pricing for product distribution
- Prepared marketing campaign budgets with finance personnel.
Media Consultant
Hibu Inc
03.2012 - 12.2014
- Add new accounts focusing on digital (SEM/SEO and Website) sales to my revenue base
- Use proprietary software and selling formats to increase customer awareness of products and increase spend year to year
- Drove sales of company products and services by meeting with customers using strategic and organized approach
- Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
Account Consultant, Marketing Director
NextMedia Outdoor, Inc
06.2011 - 06.2012
- Responsible for servicing and increasing sales within current customer service base while building new relationships to grow business in the outdoor advertising arena
- Actively cold call to obtain new business on an ongoing basis
- Promote a teamwork environment by holding classes for my peers educating them on Powerpoint and Excel
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting
- Identified new business opportunities and leads for key clients
- Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management
- Enhanced sales volume through skilled support to both new and inactive customers
- Developed and significantly grew assigned territory 140% within first year.
Account Executive II
Bonne Bell Inc
06.2001 - 11.2009
- Responsible for servicing clients and building new sales within the CPG category in Minnesota, Wisconsin, Illinois, Michigan and California
- Oversee several million-dollar plus accounts – UNFI, Ulta, Taget, Walgreens, Wholefoods, and more
- Utilized CRM to collect, organize and manage sales data and customer information
- Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies
- Penetrated new markets by investigating competitor products, services and trends
- Enhanced sales volume through skilled support to both new and inactive customers
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Education
Bachelor's degree - Business
Uw-Oshkosh
Oshkosh, WISkills
- Digital Marketing / Campaign Planning
- Content Creation
- Brand Positioning
- Cost Estimating
- Contract Negotiations and Administration
- Client Relations
- Business Development
- Process Improvement
- Strategic Planning & Analytics
- Market Research Analysis
- Project Oversight
- Go-To-Market Strategy Development
- Quantitative Analysis
- Market Tracking
- Workflow Management
- Risk Management
- Profit and Revenue-Generating Strategies
- Brand Development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Director of Marketing & Business Development
Simon Properties
06.2021 - Current
Sales Manager
Kittrich Corporation
10.2016 - 11.2020
Media Consultant
Hibu Inc
03.2012 - 12.2014
Account Consultant, Marketing Director
NextMedia Outdoor, Inc
06.2011 - 06.2012
Account Executive II
Bonne Bell Inc
06.2001 - 11.2009
Bachelor's degree - Business
Uw-Oshkosh
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