Mary Hayes
Indianapolis,IN
Summary
Tenured marketing and communications leader who delivers left-brain accountability and right-brain resourcefulness, demonstrating stewardship to the vision, the mission, the budget and the timeline. Deep roots in healthcare with a strong personal call to service.
Overview
33
33
years of professional experience
Work History
Sr. Field Marketing Manager
NetApp
01.2020 - 06.2024
- Collaborated with internal stakeholders to ensure alignment between field marketing activities and business goals
- Oversaw strategy against defined KIPs: audience engagement, net new contacts, opportunity creation/progression, marketing contributions to revenue
- Created/delivered campaigns and programs in collaboration with Brand, Product/Solution Marketing
- Tracked/reported/optimized
Senior Healthcare Marketing Manager
NetApp
01.2014 - 01.2020
- Planned and executed national marketing programs focused exclusively on healthcare
- Supported double-digit y/y growth targeting leading hospital and health system IT buyers
- Planned and managed executive events including the company’s healthcare Advisory Board annual retreat
- Served as a member/liaison to the company’s 300-member matrix marketing organization
Marketing Director
Medical Informatics Engineering
01.2011 - 09.2014
- Co-directed growing marketing organization within a healthcare IT software development firm
- Crafted and executed integrated marketing plans
- Managed outside resources for creative production, media planning and placement, PR and social media
Creative Director
Hetrick Communications
01.2007 - 01.2011
- Creative director/writer for marketing communications firm focused on “good work that does good” in industries including healthcare, higher education, non-profit
- Led brand discovery, strategy, development and training
- Managed and developed Creative Department staff
- Authored and executed strategic marketing plans.
Director of Training and Education
Centricity Partners
01.2003 - 01.2007
- Developed and delivered customer-centric brand strategy programs and training
- Grew and then packaged the consultancy for acquisition by JWT.
Sr. Marketing Communications Strategist, Associate Creative Director
BoxFire
01.1991 - 01.2003
- Led strategic communications planning and execution for B2B clients in key verticals including healthcare, pharma, biotech and medical device manufacturing
- Grew and then packaged the agency for acquisition by Centricity Partners.
Education
Skills
- Campaign strategy, planning, execution and measurement
- Cross-functional collaboration across matrix marketing organizations
- The curiosity of a life-long learner and collaborative spirit essential for building effective teams and programs
Clientexperience
- Pharmaceuticals/Biotech
- Bayer / Merck / Roche / Eli Lilly and Company / Sigma / Life Technologies
- Medical Devices/Diagnostics/Equipment
- Cook Medical / Roche / Hill-Rom
- Healthcare Systems/NPOs
- Indiana University Health / Susan G. Komen Tissue Bank / American Cancer Society / Indiana WIC program / Sigma Theta Tau International Honor Society of Nursing
- Fortune 500
- Roche / NetApp / Eli Lilly and Company / Kraft / AT&T / Lexis-Nexis / Libbey Glass
Timeline
Sr. Field Marketing Manager
NetApp
01.2020 - 06.2024
Senior Healthcare Marketing Manager
NetApp
01.2014 - 01.2020
Marketing Director
Medical Informatics Engineering
01.2011 - 09.2014
Creative Director
Hetrick Communications
01.2007 - 01.2011
Director of Training and Education
Centricity Partners
01.2003 - 01.2007
Sr. Marketing Communications Strategist, Associate Creative Director
BoxFire
01.1991 - 01.2003