Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Mary Johnson

Houston,TX

Summary

Experienced marketing and media professional with six years in brand partnerships and campaign activations. Demonstrated ability to manage projects across teams and deliver results for clients like Apple TV+ and Snapchat. Focused on creating engaging live experiences and nurturing brand communities through effective content strategies.

Overview

8
8
years of professional experience

Work History

Marketing & Media Consultant

Freelancer
Houston, TX
08.2024 - Current
  • Curated and coordinated brand-aligned marketing campaigns for boutique brands like The Studio BE and Anything Bling Boutique.
  • Developed event content and community initiatives, including promotional assets and outreach strategies.
  • Managed timelines, partner communications, and cross-channel content delivery across social media, email, and print.
  • Designed creative assets in Canva and Adobe Suite, ensuring brand voice consistency.

Remodeling Consultant

Power Home Remodeling
Houston, TX
11.2024 - 01.2025
  • Achieved a top 10 national ranking within one month by surpassing outreach and client engagement targets.
  • Delivered personalized in-home consultations to establish trust and provide tailored recommendations.
  • Managed schedules, CRM systems, and customer documentation with high accuracy.
  • Collaborated with teams to ensure thorough documentation of product selections, pricing, and installation details.

Project Manager

Gravillis
Los Angeles, CA
11.2022 - 01.2024
  • Managed production timelines and team deliverables for over 10 creative projects for brands including Amazon Studios and Netflix.
  • Supported Creative and Art Directors in strategy and content planning, contributing to Clio Award-winning campaign for Amazon Studios' REGGIE documentary.
  • Oversaw studio logistics and vendor relationships to meet day-of production needs efficiently.
  • Cultivated strong client relationships by managing communications throughout project lifecycle, boosting repeat business.

Global Manager, Integrated Media Planning

OMD USA
Los Angeles, CA
07.2021 - 11.2022
  • Supported the development and execution of global, omni-channel media strategies for Snapchat across both consumer and B2B campaigns, ensuring alignment with core business priorities.
  • Managed client communications across six business units through recurring status meetings and strategic touchpoints, strengthening collaboration and campaign effectiveness.
  • Owned the creation of custom activations and branded content programs, collaborating with internal teams to drive engagement and deliver key campaign KPIs.
  • Streamlined internal workflows by implementing shared file drives, status trackers, and centralized documentation, improving cross-team communication and operational efficiency.

Associate Manager, Digital Activation

OMD USA
Los Angeles, CA
03.2020 - 07.2021
  • Activated cross-channel media campaigns for Apple TV+ across OTT, mobile, and social platforms, ensuring trafficking, pacing, and execution aligned with brand goals.
  • Developed and implemented data-driven optimization strategies using campaign performance tools and Excel to improve efficiency and meet delivery KPIs.
  • Ownership and proactive management in internal and external relationships to ensure communication needs are met, such as budgets, timelines, reporting, and contracts with an 11+ direct team.
  • Supported and trained the creation of processes, including creative production, financials, tracking strategies, and program execution.

Associate, Paid Social

MediaCom
Los Angeles, CA
04.2019 - 03.2020
  • Executed paid social campaigns on Facebook, Instagram, X, and Snapchat for global brands, including Pokémon, Sony, and The Cheesecake Factory, consistently achieving KPIs.
  • Optimized budget allocation, targeting strategies, and ad placements through analytics platforms and Excel, enhancing engagement metrics across accounts.
  • Collaborated with creative teams and client stakeholders to ensure brand consistency, while delivering regular performance reports.
  • Managed bid adjustments, insertion orders, and billing procedures to maintain operational efficiency in campaign execution across multiple clients.

Associate, Digital Investment

MediaCom
Los Angeles, CA
10.2017 - 04.2019
  • Monitored five business units while managing daily communication with clients, digital investment planning, strategy, financials, and executing over four campaigns per quarter for brands such as Sony Electronics and Silvercar.
  • Negotiated vendor rates and managed RFP processes to enhance media budget efficiencies.
  • Implemented campaign optimizations and pacing strategies to minimize ad spend waste.
  • Collaborated with the Planning, Ad Ops, and Analytics teams to provide actionable insights and performance reports.

Education

Bachelor of Science - Advertising

The University of Texas At Austin
Austin, TX
01-2016

Skills

  • Brand partnerships
  • Event and partnership coordination
  • CRM and outreach management
  • Community engagement
  • Relationship management
  • Cross-functional team collaboration
  • Content strategy
  • Campaign development
  • Marketing campaign activations
  • Project management (Airtable, Asana, Microsoft Office, Google Workspace)
  • Social media management
  • Content creation (Canva, Adobe Creative Suite)
  • Budget management
  • Vendor negotiation

Accomplishments

  • Clio Entertainment Award - Campaign: REGGIE
  • The Media Dinner Club - Houston Chapter Member

Timeline

Remodeling Consultant

Power Home Remodeling
11.2024 - 01.2025

Marketing & Media Consultant

Freelancer
08.2024 - Current

Project Manager

Gravillis
11.2022 - 01.2024

Global Manager, Integrated Media Planning

OMD USA
07.2021 - 11.2022

Associate Manager, Digital Activation

OMD USA
03.2020 - 07.2021

Associate, Paid Social

MediaCom
04.2019 - 03.2020

Associate, Digital Investment

MediaCom
10.2017 - 04.2019

Bachelor of Science - Advertising

The University of Texas At Austin

Similar Profiles

CREATE PROFILE