Mary Lawhorn
Parker,CO
Summary
Dynamic marketing professional with a proven track record in analytical thinking and strategic planning, excelling in product marketing and sales enablement. Expert in crafting data-driven GTM strategies and enhancing customer engagement. Recognized for driving impactful marketing campaigns and delivering actionable insights, leveraging strong analytical skills and strategic planning to achieve measurable results.
Overview
5
5
years of professional experience
Work History
Product Marketing & Sales Enablement Manager
Upwards Basketball
Marina Del Rey, CA
07.2024 - Current
- Crafted and improved sales enablement materials, featuring pitch decks, battle cards, competitive analyses, and objection-handling guides, markedly enhancing sales team results.
- Used data analytics and market trends to refine GTM strategies and identify growth opportunities, measuring success through data-driven KPIs.
- Orchestrated end-to-end marketing campaigns informed by customer data analysis
- Collaborated with cross-functional teams to enhance alignment on messaging, positioning, and user engagement strategies
Marketing Manager
Guild Education
Denver, CO
09.2021 - 07.2024
- Served as primary contact for marketing analytics, compiling reports and constructing self-serve Looker dashboards for cross-functional teams
- Enhanced team workflows for efficiency by deploying automated solutions and overseeing change management and communications.
- Facilitated strategic planning efforts by supplying critical insights and strategic recommendations to key stakeholders.
- Partnered with Customer Marketing to create persuasive campaign narratives.
Strategic Analyst
Egg Strategy
Denver, CO
03.2020 - 09.2021
- Facilitated insight readout sessions and strategy workshops that shaped brand positioning, business strategies, product roadmaps, and communication plans
- Directed project timelines for various projects concurrently within a global team
- Executed comprehensive customer research to empower Fortune 500 companies with distinctive value propositions and audience segmentations
Education
Bachelor of Science - Strategic Communications
University of Colorado
CO05-2018
Skills
- Sales enablement
- Market analysis
- GTM strategy
- Competitive analysis
- Strategic planning
- Customer insights
- Customer engagement
- Analytical skills
- Market research, forecasting, and analysis
- Content development
References
References available upon request.
Timeline
Product Marketing & Sales Enablement Manager
Upwards Basketball
07.2024 - Current
Marketing Manager
Guild Education
09.2021 - 07.2024
Strategic Analyst
Egg Strategy
03.2020 - 09.2021
Bachelor of Science - Strategic Communications
University of Colorado
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