Summary
Overview
Work History
Education
Skills
Websites
Tools And Tech
Timeline
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Mary-Liz Murray

Summary

Over 12 years of marketing leadership in social impact, specializing in narrative strategy and audience engagement. Proven track record of developing inclusive campaigns that mobilize communities and drive significant revenue growth. Expertise in integrated marketing strategies, data-driven decision making, and cross-functional team leadership. Committed to fostering diverse voices and building trust through effective communication and collaboration.

Overview

14
14
years of professional experience

Work History

Director of Marketing

Facing History & Ourselves
01.2021 - Current
  • Spearheaded integrated marketing and communications for global education organization across digital, print, and in-person channels.
  • Managed and mentored diverse team, establishing clear goals and fostering a collaborative remote culture.
  • Boosted organizational brand visibility by 61% through thought leadership and cross-platform content strategy.
  • Exceeded fiscal year 2024 online fundraising goal by 40% via multi-channel campaigns integrating storytelling and data-driven targeting.
  • Designed integrated marketing strategy for new revenue initiative, generating nearly $2M in fiscal year 2025.
  • Enhanced marketing effectiveness through content management, SEO/SEM, and refined digital campaign tactics.
  • Increased content creation by 20% as editorial and creative director overseeing various digital assets.
  • Analyzed market trends to inform strategic decision-making and ensure brand consistency across communications.

Associate Director of Marketing

Facing History & Ourselves
01.2020 - 01.2021
  • Relaunched social media strategy, doubling Instagram followers and increasing educator engagement within one year.
  • Crafted fundraising content that generated over $150K through strategic partnerships and compelling narratives.
  • Optimized digital advertising campaigns to enhance new customer acquisition and improve conversion rates.
  • Implemented audience segmentation and analytics-driven strategies to elevate event participation and donor engagement.
  • Monitored budgeting, forecasting, planning, and reporting activities for department efficiency.
  • Identified opportunities for process improvements across systems and services to enhance operational effectiveness.

Principal Consultant

Streamix Consulting
01.2012 - 01.2020
  • Provided marketing leadership to organizations in education, advocacy, and nonprofit sectors.
  • Developed integrated marketing strategies that elevated client engagement and revenue across multiple platforms.
  • Led six-figure online fundraising campaigns, enhancing conversion rates through targeted content and optimized user journeys.
  • Implemented lifecycle marketing and fundraising strategies, improving constituent retention with welcome and drip campaigns.
  • Guided clients on branding and messaging for impactful fundraising and policy initiatives.
  • Facilitated client strategy sessions to establish and clarify project goals.
  • Created comprehensive project plans to ensure effective resource allocation.
  • Analyzed market trends to support informed client decision-making processes.

Education

Bachelor’s Degree -

University of Connecticut
Storrs
Storrs

Professional Certificate - Executive Strategy for Non-Profit

University of Pennsylvania
Philadelphia, PA
Philadelphia, PA

Skills

  • Digital marketing strategy
  • Content and narrative strategy
  • Audience engagement and growth
  • Integrated marketing communications
  • Data analytics and market research
  • Brand positioning and management
  • Cross-functional collaboration
  • Crisis communication strategies
  • Equitable management practices
  • Team leadership and development

Websites

Tools And Tech

  • Asana
  • Agorapulse
  • ClickUp
  • ChatGPT
  • Google Analytics
  • Google Suite
  • Hellobar
  • Hootsuite
  • Hubspot
  • Jira
  • LeadPages
  • Mailchimp
  • Microsoft Office 365
  • Miro
  • Shortstack
  • Salesforce
  • SimpleTexting
  • Slack
  • Trello
  • VouchFor
  • WordPress
  • Wrike
  • Writer AI
  • Zeffy
  • Zoom

Timeline

Director of Marketing

Facing History & Ourselves
01.2021 - Current

Associate Director of Marketing

Facing History & Ourselves
01.2020 - 01.2021

Principal Consultant

Streamix Consulting
01.2012 - 01.2020

Bachelor’s Degree -

University of Connecticut

Professional Certificate - Executive Strategy for Non-Profit

University of Pennsylvania

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Mary-Liz Murray