Mary M. Russell
Greeley,CO
Summary
Seasoned Marketing Coordinator knowledgeable about culture, parks, and recreation in the public sector. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency.
Overview
32
32
years of professional experience
Work History
Marketing Coordinator
City Of Greeley
Greeley, CO
03.2001 - Current
- Supported City of Greeley Culture, Parks and Recreation Department promoting Recreation, Golf, Parks, Museums, Union Colony Civic Center, Tointon Gallery, Public Art, Natural Areas and Trails.
- Boosted brand awareness with target customer demographics using social, print and email campaigns.
- Drafted annual recreation marketing plan, individual project communications plans.
- Managed annual advertising budget, processed bills, initiated media buy contracts.
- Wrote news releases using AP style, blog articles, and targeted e-blasts.
- Collaborated with IT Department to build websites, monitor analytics and SEO, performed daily updates.
- Composed, edited, formatted and compiled content and photos for quarterly activities recreation guide.
- Negotiated print contracts, coordinated distribution for print materials, and created digital interactive PDF files for online use.
- Crafted daily posts for social media and helped build Greeley Recreation presence on Twitter, Facebook, Instagram, and YouTube.
- Tracked and reported membership and daily admission campaigns, event participation, social and email analytics, and social listening for five facilities, youth and adult programs, sports, and classes.
- Answered general marketing division inquiries by email, phone, in-person, and by mail.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
Admissions and Marketing Director
Lifecare Centers And Living Centers
Greeley, CO
01.1995 - 03.2001
- Managed advertising budget, negotiated all advertising buys, created radio, and print media campaigns.
- Built and supervised marketing team by training employees to give tours, managing all tour schedules.
- Identified new opportunities to enhance communication with team members, leveraging internal communication channels and executing tactics for delivering key messages and information to appropriate audiences.
- Developed and implemented monthly events to encourage community involvement and engagement.
- Monitored resident room availability and payor sources vacancies.
- Facilitated physician contracts, assessed patients for admission, finalized admission paperwork with responsible party, verified insurance, arranged transportation, and collaborated with nursing, pharmacy, social services, dietary, and business office staff to ensure smooth admission process.
Discharge Planner/Social Worker
Brotman Medical Center
Culver City, CA
09.1989 - 11.1994
- Assessed patients upon admission, coordinated updates while hospitalized, and communicated discharge plans to team.
- Worked with utilization review to establish prior authorization for timely discharges.
- Communicated with referral providers about new referrals and verified receipt of necessary information prior to arrivals.
- Facilitated timely referrals to alternate levels of care and assisted family, or guardian with completion of applications.
Education
MBA -
University of Phoenix
Thornton, COBachelor of Science - Gerontology
University of Northern Colorado
Greeley, COSkills
- Data and Trend Forecasting
- Adobe Creative Suite
- Promotional Strategies
- Verbal and Written Communication
Accomplishments
Leadership Weld County graduate
Timeline
Marketing Coordinator
City Of Greeley
03.2001 - Current
Admissions and Marketing Director
Lifecare Centers And Living Centers
01.1995 - 03.2001
Discharge Planner/Social Worker
Brotman Medical Center
09.1989 - 11.1994
MBA -
University of Phoenix
Bachelor of Science - Gerontology
University of Northern Colorado
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