Summary
Overview
Work History
Education
Skills
Timeline
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Mary Makowski

Bend

Summary

Dynamic marketing professional with a proven track record of 6+ years at Intel, specializing in strategic content planning and data analytics. Successfully launched global campaigns that drove significant brand engagement and revenue growth. Adept at fostering cross-functional collaboration and mentoring teams, leveraging strong editorial planning and influencer partnership development skills to achieve impactful results.

Overview

6
6
years of professional experience

Work History

Content Marketing Manager, Commercial Marketing

Intel
10.2024 - Current
  • Developed and executed global marketing strategies, product positioning, and messaging aligned with brand and revenue goals across multiple regions.
  • Led content, campaign, event, and product launch strategy for key product lines, supporting end-to-end customer engagement initiatives.
  • Designed and implemented strategic frameworks for content organization, execution, and measurement, now adopted across global business units.
  • Directed content creation and localization for the campaign responsible for 60% of commercial revenue, resulting in +16 Familiarity Lift and +17 Preference Lift in 2024.
  • Oversaw content strategy across online, social, and web channels, including approval of marketing collateral and campaign assets.
  • Launched and sustained always-on social media presence for the Commercial Client Campaign, increasing brand engagement and visibility.
  • Produced high-impact assets such as webinars, case studies, and written/video content to support lead generation and conversion.
  • Provided data-driven recommendations to improve content performance and marketing ROI, contributing to measurable business impact.
  • Collaborated cross-functionally with regional leads, agencies, and internal teams to ensure alignment and seamless campaign execution.

Marketing Strategist, Advocacy & Influencer

Intel
12.2021 - 10.2024
  • Launched Intel’s first-ever B2B influencer program across multiple markets.
  • Spearheaded global IT Community and Advocacy programs, leading strategy, agency management, and geo support for execution, driving brand engagement and advocacy growth.
  • Developed and implemented a comprehensive advocacy playbook, offering regional teams the strategy, frameworks, and tools for successful execution of commercial programs.
  • Delivered actionable data insights through dashboards, enabling global teams to measure and optimize marketing program performance.
  • Pioneered the Intel Subject Matter Expert Advocacy Program, conducting research to shape program benchmarks and inform participant selection, positioning Intel as a leader in technical leadership discussions.
  • Successfully managed the transition of global campaigns to virtual events, ensuring customer satisfaction and feedback alignment, and maintaining program integrity.
  • Demonstrated leadership in mentoring new-to-career employees, fostering a collaborative and supportive team environment.

Marketing Specialist, Business Client Products

Intel
12.2019 - 12.2021
  • Created and managed Intel's Commercial Client Customer Advisory Board, collaborating with IT leaders from Intel’s top 20 commercial customers to drive product improvements and strategic insights.
  • Organized and hosted both in-person and virtual events for the Customer Advisory Board, enhancing engagement and feedback collection.
  • Collaborated with sales, engineering, and marketing teams to align product strategies and drive customer-centric initiatives.
  • Led the UX Resources Portal revamp, assessing existing portals and recommending improvements for better user experience and resource accessibility.
  • Created and delivered sales enablement content, including presentations, collateral, and tools, to support sales teams in driving product adoption and customer engagement.
  • Drafted and managed social media content for Intel executives, ensuring consistent brand messaging and thought leadership presence.

Education

Bachelor of Science - Business Administration, Marketing

Oregon State University
Corvallis, OR
12-2019

Skills

  • Strategic content planning
  • SEO strategy implementation
  • Marketing automation
  • Editorial planning
  • Brand Management
  • Campaign Development
  • Data Analytics
  • Event Planning
  • Social strategy design and rollout
  • Influencer partnership development

Timeline

Content Marketing Manager, Commercial Marketing

Intel
10.2024 - Current

Marketing Strategist, Advocacy & Influencer

Intel
12.2021 - 10.2024

Marketing Specialist, Business Client Products

Intel
12.2019 - 12.2021

Bachelor of Science - Business Administration, Marketing

Oregon State University

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