MARY MAOBE
Union,NJ
Summary
Creative marketing professional with extensive experience in festival promotion, community engagement, and solid experience in supporting project tasks and contributing to team goals.. Proven track record of increasing social media engagement by 63% and successfully managing music festival promotion. Skilled in relationship building with artists and influencers, performance analytics, and creating impactful cultural experiences with particular expertise in the Black beauty industry and community-focused events.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Popcorn For The People
06.2024 - Current
- Coordinated 5+ marketing campaigns for a mission-driven company, resulting in a 63% increase in social media engagement
- Managed a contact database of 33,000 stakeholders for targeted marketing initiatives and community outreach
- Created engaging content that celebrates diversity and inclusion while enhancing brand visibility
- Facilitated communication between teams and partners to ensure seamless execution of marketing events
- Tracked and optimized campaign performance to increase community engagement metrics
- Collaborated cross-functionally to create impactful marketing campaigns that resonated with diverse audiences
Social Media Manager (Contract)
Heart of the City: Rahway Festival
01.2023 - 08.2024
- Developed and executed comprehensive social media strategy for a culturally diverse music festival with 1,000+ attendees
- Coordinated with artists and vendors to create engaging promotional content, resulting in increased attendance
- Created platform-specific content highlighting performers, similar to artist showcase strategies needed for ESSENCE Festival
- Grew festival social media following by over 200 followers in 8 months through targeted community engagement
- Analyzed performance metrics to optimize campaign effectiveness and audience reach
- Facilitated communication between festival teams to ensure smooth execution of marketing initiatives
Salon Manager
Esthedik Touch LLC
04.2020 - 04.2024
- Grew clientele by 150+ through strategic marketing and community-building in the Black beauty industry
- Designed and executed marketing campaigns highlighting beauty and culture to increase engagement
- Managed social media accounts and content calendars to promote beauty industry events and products
- Captured and edited visuals for online platforms, increasing brand awareness among diverse audiences
- Conducted market research to support targeted marketing campaigns within the beauty community
Education
Bachelor of Science - Marketing
Rutgers Business School
05.2022
Associate of Arts -
Union County College
05.2019
Skills
- Event Marketing & Promotion
- Festival Logistics Support
- Community Engagement
- Influencer Relationship Building
- Cultural Celebration Planning
- Social Media Campaign Management
- Artist & Vendor Coordination
- Performance Analytics & Tracking
- Cross-functional Collaboration
- Social Media Management Platforms
- Analytics & Performance Tracking Tools
- E-commerce Platforms
- Content Scheduling Tools
- Adobe Creative Suite
- Canva
- Procreate
- Figma
- Teamwork and collaboration
- Customer service
- Detail-oriented
- Social media
- Email blasts and newsletters
- Adobe creative suite
- Influencer outreach
- Content creation
- Graphic design
- Email marketing
- Web site content
Technical Skills
Social Media Management Platforms, Analytics & Performance Tracking Tools, E-commerce Platforms, Content Scheduling Tools, Adobe Creative Suite, Canva, Procreate, Figma
Timeline
Marketing Coordinator
Popcorn For The People
06.2024 - Current
Social Media Manager (Contract)
Heart of the City: Rahway Festival
01.2023 - 08.2024
Salon Manager
Esthedik Touch LLC
04.2020 - 04.2024
Associate of Arts -
Union County College
Bachelor of Science - Marketing
Rutgers Business School
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