MARY MURDOCH
Summary
Media professional with proven track record in developing and implementing comprehensive media strategies. Known for collaborative approach and delivering results that exceed expectations. Highly adaptable and reliable, leveraging skills in digital marketing and audience analytics to drive success.
Overview
17
17
years of professional experience
Work History
SENIOR MEDIA DIRECTOR
Cooper-Smith
06.2017 - Current
- Execute high visibility campaigns, building on key business and marketing objectives, driving results
- Expand streaming partnerships to include first-to-market, premium inventory across core streaming platforms
- Advance new revenue stream for company with the adoption of addressable streaming platforms for advertising
- Develop audience targeting strategies, inclusive of multicultural and small business, using data-driven media technology
- Regularly conduct market research on brand campaigns to ensure key performance indicators are achieved
- Generated $20M value in savings through aggressive negotiating of rates and added value within one year
- Built efficiencies with the progress of programmatic buying through DV360
SENIOR ACCOUNT MANAGER
Kantar
04.2013 - 06.2017
- Specialized in research design and field management
- Collaborated with sales and clients to develop survey questions to measure brand health
- Managed $2M+ in business while developing the cross-media research team
- Continuous training and development to team members on media best practices
DIGITAL MEDIA SUPERVISOR
Stella Rising
04.2012 - 04.2013
- Supported Business Development in producing digital media plans for client pitches
- Spearheaded company initiative by bringing programmatic platform in-house
- Defined scope of work and allocated team resources for efficient campaign management
- Responsible for quality assurance across campaigns
DIGITAL MEDIA SUPERVISOR
Publicis Modem
04.2008 - 04.2012
- Developed digital media strategy across display, video, social, mobile and gaming properties
- Responsible for flawless execution of campaigns and timely reporting
- Delivered thorough analysis of campaign results with impactful media insights and recommendations
- Maintained monthly financial documents
Education
BS - Communication
Southern Connecticut State University
05.2007
Skills
- Media planning
- Executive presentations
- Creative mindset
- Collaborative leadership
- Team management
- Data-driven decision making
- Strategic planning
- Digital marketing
- Product presentation
- Marketing analytics
Timeline
SENIOR MEDIA DIRECTOR
Cooper-Smith
06.2017 - Current
SENIOR ACCOUNT MANAGER
Kantar
04.2013 - 06.2017
DIGITAL MEDIA SUPERVISOR
Stella Rising
04.2012 - 04.2013
DIGITAL MEDIA SUPERVISOR
Publicis Modem
04.2008 - 04.2012
BS - Communication
Southern Connecticut State University
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