MARY O'BRIEN

Utilize data insights from surveys, previous campaigns and market research to develop dozens of annual targeted marketing initiatives:

• Social, email, paid advertising media campaigns
• Website design upgrades and landing page promotions
• Online and printed member newsletters and communications
• Event coordination and promotion
• Video production of events and webinars
• Search engine marketing and affiliate marketing

Assumed these responsibilities in conjunction with project management role:

• Analyzed and documented functional and business-requirements of individual marketing functional teams, worked with users to determine areas in need of improvement, recommended new technologies and strategies for improving project management processes
• Researched and evaluated various Project management systems
• Implemented Workfront enterprise-wide project management software for 200 users globally: migrated data from legacy system to Workfront databases, conducted UAT testing, training, documented procedures and standards
• Set up all Workfront components including portfolios, request queues, custom forms, project templates, reports, views, dashboards, proofing & approval processes, milestones, email notifications, job roles/teams/groups, layout templates, filters
• Successfully drove adoption and usage.

Valued member of 200-person of marketing department of Robert Half, the world's largest Fortune 500 staffing agency

Project Management

• Planned, coordinated, and monitored multiple global, integrated marketing programs across 18 countries and 16 functional teams including brand marketing, corporate communications/thought leadership, content marketing, video, display, email, analytics, webinars, proofreading and legal review, sales offices, UX, UI, web development, SEO/SEM, social media, blogs
• Among the many diverse and challenging campaign types were development of e-commerce site, quarterly promotional launches, salary guides, seasonal campaigns, two rebrands, internal corporate programs, and many others

Project Initiation

• Participated in annual budget and strategy meetings to establish Marketing portfolio and prioritize competing initiatives based on corporate ROI goals
• Determined readiness, feasibility, project scope and performance goals based on general quality of information, timing, expectations, resource capacity and relevance of program business goals
• Specified preferred tools for project management, communication, reporting, and online collaboration (RH mainly used Workfront for waterfall schedules and JIRA for Agile)
• Prepared project management documents and artifacts for each launch consisting of project charter, team roles, communication plan, timelines
• Established stakeholder-roles and outlined review/approval matrices

Project Execution:

• Led program meetings: portfolio, discovery, kickoff, status, stakeholder, change control, project review, post mortem
• Measured, and reported campaign performance based on metrics: funnel data, lead generation and conversion rates
• Made recommendations for future campaigns

• As the first project manager hired on the Robert Half marketing team, I was in charge of establishing procedures and methodology for the PM position, researching and rolling out project management software, documenting all processes, and training nine other project managers and eventually establishing a PMO
• Planned and executed global, cross-functional, integrated projects for Robert Half's proprietary internal design agency as well as Protiviti, subsidiary of Robert Half

Resource management & capacity planning

• Scheduled and planned capacity of in-house design team of 35 creatives including art directors, designers, production artists, UI/UX designers, contractors
• Assigned teams based on experience, available capacity and skill set
• Ensured every team member had the appropriate time, materials, and scheduling tools to complete their tasks

Project planning

• Reviewed upon intake all project requests and creative briefs from various international teams to assess project priority, scope, risks, timing, and availability of resources
• Negotiated among various project stakeholders concerning deliverables, schedules, and conflicts
• Developed clear, detailed, thorough project plans detailing tasks, timelines, and milestones

Execution

• Drove timely and high-quality delivery by continually reviewing task-status, timelines, goals, and priorities
• Through regular stand-ups and weekly check-ins, monitored project progress, worked to eliminate blockers, provided support, took corrective action as needed

Program communication

• Established cadence, means, and frequency of program communication
• Instructed on collaboration systems and project management tools
• Ensured that team members had necessary collaboration software systems to work effectively (Workfront and JIRA)

Meeting leadership

• Facilitated and led discovery, kickoff and status meetings among creative team and stakeholders
• Conducted post-mortem analysis and reported suggestions to Art Director and Marketing Manager on how to improve process efficiency, best practices, and adjust staffing based on needs

Reporting

• Generated custom reports for stakeholders and management at defined milestones

Assumed these responsibilities in conjunction with project management role:

• Implemented department-wide digital asset management system for 200+ users globally
• Customized new management system to existing workflow
• Determined user access based on function
• Documented processes
• Onboarded and trained users
• Ongoing administration

Managed production of multi-media projects (prepress, retouching, CGI, video) for major San Francisco advertising firms. Accounts included The GAP, Banana Republic, Payless Shoe Source, Method Home, Bare Escentuals among many others

Project Initiation - Planning, Estimating, Kickoff:

• Prepared detailed and accurate estimates in collaboration with production management and individual operators/technicians
• Estimating accuracy upwards of 91%
• Provided production teams with client requirements/instructions, detailed schedules, prioritized lists of tasks, shared project management tools
• Organized kickoffs: agendas, action items, follow-up notes

Monitoring: Daily stand-ups with production team. Weekly stakeholder status meetings. Constant communication with production and clients throughout life of projects

Material support: Gathered/produced key assets (video content, raw imagery, vendor specs, documentation of wireframe and site map development)

Reporting: Provided cost, status and scope updates throughout production phases to account management, clients and stakeholders and executive management

Cost reconciliation and Invoicing: Reconciled costing issues, prepared invoices

Project management:

• Senior PM for Pixxon (later acquired by Schawk), two of San Francisco's leading providers of pre-media services
• Coordinated with eight internal departments including sales, operations, photographers, retouchers, and CGI technicians, to produce digital image creation, photography, scanning, retouching, video, and mechanical assembly of online advertising and press
• Consistently managed 15-30 projects and delivered effective launches of tight-turnaround timelines high-profile product launches and branding campaigns
• Accounts included Apple Computer, Pixar, Electronic Arts, Sharper Image, Skyy Vodka, Symantec, Norton Security and prominent San Francisco top advertising agencies

Production Support: Provided project plans, relayed material and design requirements, provided required assets, clarified questions, resolved issues, facilitated approval process

Meeting Execution: Coordinated regular status meetings and stand-ups to obtain updates, remove blocks, provide additional support as needed and proactively elevate issues as needed to keep projects on track

Planning & Closing: Worked with production management and sales account execs to develop project budgets, estimate costs, prepare quotes, track expenses and reconcile final labor and materials costs and manage final assets