Mary Renouf
Portland,OR
Summary
Results-driven Chief Communications and Marketing Officer with a forward-thinking approach focused on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Over fifteen years of transformational leadership in corporate communications and marketing, adept at aligning marketing and communication efforts with key business objectives.
Find me at linkedin.com/in/maryrenouf
Overview
28
28
years of professional experience
Work History
Vice President Clinical & Consumer Communications
Providence Health
10.2014 - Current
- Serving dual leadership roles as Chief Executive for our youth mental health organization, as well as leading consumer and patient engagement across one of the largest not-for-profit health systems in the country.
- Demonstrate proficient leadership skills to motivate employees and build competent teams.
- Collaborate with executives across the organization to develop strategic initiatives and long-term goals.
- Establish and direct successful programs focused on consumer growth and patient experience.
- Establish and maintain strong relationships with customers, vendors and strategic partners.
- Initiate and lead strategy to drive patient growth and increase retention amongst existing patients.
Senior Director Brand & Influencer Marketing
T-Mobile USA
02.2012 - 10.2014
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Negotiated advertising, commercial and influencer sponsorship contracts to optimize spend and reach.
Global MarComm Director
Microsoft Xbox
03.2010 - 02.2012
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Established targets for social and digital media platforms to reflect business objectives.
- Oversaw global marketing team, promoting continuous improvement, enhancing processes and reducing costs.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Launched marketing activities for new product lines and market penetration.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Senior Global MarComm Manager
adidas America
04.2005 - 03.2010
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing & Athlete Engagement Manager
PORTLAND TRAIL BLAZERS
02.2001 - 03.2005
- Collaborated with teammates and coaches to build relationships and create a cohesive team environment.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Created engaging content optimized for specific platforms and intended audience.
- Worked cross-functionally with various departments on projects.
- Analyzed and reported digital campaign performance with focus on program optimization.
Communications Manager
OREGON HEALTH SCIENCES UNIVERSITY
06.1997 - 02.2001
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Supported strategic plans through development and implementation of internal and external communication strategies.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Cultivated strong corporate image and identity with clear branding.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
Education
MBA - Marketing
Portland State/City University
Portland, OR03.2021
Bachelor of Science - Business Administration
Oregon State University
Corvallis, OR06.1997
Skills
- Global Integrated Marketing and Brand Strategy
- Social and Digital Marketing
- Strategic Thought Leadership
- Podcasting and Live Event Hosting
- Corporate Communications and Reputation Management
- Custom Content Development and Branded Content Partnerships
- Entertainment and Influencer Marketing
- Establishing KPI Metrics
- Multimedia Communications
Timeline
Vice President Clinical & Consumer Communications
Providence Health
10.2014 - Current
Senior Director Brand & Influencer Marketing
T-Mobile USA
02.2012 - 10.2014
Global MarComm Director
Microsoft Xbox
03.2010 - 02.2012
Senior Global MarComm Manager
adidas America
04.2005 - 03.2010
Marketing & Athlete Engagement Manager
PORTLAND TRAIL BLAZERS
02.2001 - 03.2005
Communications Manager
OREGON HEALTH SCIENCES UNIVERSITY
06.1997 - 02.2001
MBA - Marketing
Portland State/City University
Bachelor of Science - Business Administration
Oregon State University
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