Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Hi, I’m

Mary Shinabarger

Davison,MI

Summary

Visionary communications leader with over 15 years of experience in content creation, strategic messaging, and tech-driven project management, complemented by a passion for art and design. Skilled in crafting compelling narratives from technical concepts, and thriving in innovative, fast-paced environments. Currently exploring short-term contract opportunities to enhance skills while revitalizing business processes, while transitioning from operational management to the strategic ownership of a family-owned business.

Overview

19
years of professional experience
1
Certification

Work History

Allied Recoveries, Inc.
Davison, MI

Co-Founder/Owner
12.2010 - Current

Job overview

  • Co-founded and bootstrapped a debt-free business, achieving peak sales revenue of $5 million through innovative branding.
  • Developed distinctive brand identity with unique graphic design, improving market presence across communications and merchandise.
  • Oversaw process optimization and documentation to enhance operational efficiency.
  • Transitioned from daily operations to strategic ownership role, emphasizing long-term growth and vision.

McLaren Health Plan
Flint, MI

Communications Specialist/Marketing Manager
07.2015 - 08.2018

Job overview

  • Executed strategic marketing campaigns, ensuring regulatory compliance and boosting engagement across digital and print channels.
  • Created compelling content for sales meetings, trade shows, and executive communications to align with tech-integrated healthcare goals.
  • Managed cross-departmental initiatives to identify new marketing opportunities in a dynamic business environment.

General Motors/Aerotek
Grand Blanc , MI

Product Analyst / Project Manager
07.2006 - 02.2009

Job overview

  • Established global best practices for dealer communications using innovative HTML-based software, recovering revenue and ensuring compliance.
  • Collaborated with vendors to enhance UI/UX, achieving a 75% cost reduction through e-fulfillment system innovation.
  • Transformed technical data into engaging presentations, facilitating adoption of new processes within international teams.

Education

University of Michigan
Flint, MI

Bachelor of Arts from Communications/Visual Communication
04-2012

Interaction Design Foundation-IxDF

Continuing Ed from UX/UI

Skills

  • Strategic Content Development/Storytelling
  • Technical-to-Consumer Messaging
  • AI-Enhanced Communication (ChatGPT, Grok, Jasper, Grammarly)
  • UX/UI
  • Cross-Functional Collaboration
  • Project Management/Process Optimization
  • Public Speaking/Leadership Training
  • Advanced Digital Skills (Adobe Suite, WordPress, SEO, HTML, CSS, Python, Javascript)

Certification

Robbins Research Institute:

  • Leadership Academy 2x
  • Unleash the Power Within 6x
  • Business Mastery 3x
  • Life & Wealth Mastery 3x
  • Date With Destiny 2x
  • Leadership Tract for Tony Robbins Events.

Affiliations

  • Tony Robbins Platinum Partner: Entailed traveling globally for 1 year of continual Leadership training and contribution efforts with an elite group of entrepreneurs and business leaders.
  • Maize & Blue Academic Achievement Award
  • Citizenship of the Year Award, Time Capsule - Durand, MI

Timeline

Communications Specialist/Marketing Manager

McLaren Health Plan
07.2015 - 08.2018

Co-Founder/Owner

Allied Recoveries, Inc.
12.2010 - Current

Product Analyst / Project Manager

General Motors/Aerotek
07.2006 - 02.2009

University of Michigan

Bachelor of Arts from Communications/Visual Communication

Interaction Design Foundation-IxDF

Continuing Ed from UX/UI

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