Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Accomplishments
Work Availability
Interests
Software
Languages
Websites
Timeline
Hi, I’m

Mary Shinabarger

Creative
Davison,MI
Every problem is a gift—without problems we would not grow.
Tony Robbins
Mary Shinabarger

Summary

Visionary communications leader with over 15 years of experience in content creation, strategic messaging, and tech-driven project management, complemented by a passion for art and design. Skilled in crafting compelling narratives from technical concepts, and thriving in innovative, fast-paced environments. Currently exploring short-term contract opportunities to enhance skills while revitalizing business processes, while transitioning from operational management to the strategic ownership of a family-owned business.

Overview

19
years of professional experience
1
Certification

Work History

Allied Recoveries, Inc.
Davison, MI

Co-Founder/Owner
12.2010 - Current

Job overview

  • Co-founded and bootstrapped a debt-free business, achieving peak sales revenue of $5 million through innovative branding.
  • Developed distinctive brand identity with unique graphic design, improving market presence across communications and merchandise.
  • Oversaw process optimization and documentation to enhance operational efficiency.
  • Transitioned from daily operations to strategic ownership role, emphasizing long-term growth and vision.

McLaren Health Plan
Flint, MI

Communications Specialist/Marketing Manager
07.2015 - 08.2018

Job overview

  • Executed strategic marketing campaigns, ensuring regulatory compliance and boosting engagement across digital and print channels.
  • Created compelling content for sales meetings, trade shows, and executive communications to align with tech-integrated healthcare goals.
  • Managed cross-departmental initiatives to identify new marketing opportunities in a dynamic business environment.

General Motors/Aerotek
Grand Blanc , MI

Product Analyst / Project Manager
07.2006 - 02.2009

Job overview

  • Established global best practices for dealer communications using innovative HTML-based software, recovering revenue and ensuring compliance.
  • Collaborated with vendors to enhance UI/UX, achieving a 75% cost reduction through e-fulfillment system innovation.
  • Transformed technical data into engaging presentations, facilitating adoption of new processes within international teams.

Education

University of Michigan
Flint, MI

Bachelor of Arts from Communications/Visual Communication
04-2012

Interaction Design Foundation-IxDF

Continuing Ed from UX/UI

Skills

  • Strategic Content Development/Storytelling
  • Technical-to-Consumer Messaging
  • AI-Enhanced Communication (ChatGPT, Grok, Jasper, Grammarly)
  • UX/UI
  • Cross-Functional Collaboration
  • Project Management/Process Optimization
  • Public Speaking/Leadership Training
  • Advanced Digital Skills (Adobe Suite, WordPress, SEO, HTML, CSS, Python, Javascript)

Certification

Robbins Research Institute:

  • Leadership Academy 2x
  • Unleash the Power Within 6x
  • Business Mastery 3x
  • Life & Wealth Mastery 3x
  • Date With Destiny 2x
  • Leadership Tract for Tony Robbins Events.

Affiliations

  • Tony Robbins Platinum Partner: Entailed traveling globally for 1 year of continual Leadership training and contribution efforts with an elite group of entrepreneurs and business leaders.
  • Maize & Blue Academic Achievement Award
  • Citizenship of the Year Award, Time Capsule - Durand, MI

Accomplishments

  • Supervised team of 5 staff members.
  • Resolved product issue through consumer testing.
  • Saved the company approximately $2.3 million by streamlining operations.
Availability
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Interests

Painting

Reading

Swimming

Gardening

Drawing

Architecture

Software

Slack

Google Suite

Go High Level

Languages

English
Native language
Spanish
Beginner
A1

Timeline

Communications Specialist/Marketing Manager

McLaren Health Plan
07.2015 - 08.2018

Co-Founder/Owner

Allied Recoveries, Inc.
12.2010 - Current

Product Analyst / Project Manager

General Motors/Aerotek
07.2006 - 02.2009

University of Michigan

Bachelor of Arts from Communications/Visual Communication

Interaction Design Foundation-IxDF

Continuing Ed from UX/UI