Summary
Overview
Work History
Education
Skills
Timeline
Generic
Mary Sirota

Mary Sirota

V.P of Product Development/Sales
Oceanside,New York

Summary

Dynamic and creative professional with years of diverse experience in both corporate management and high fashion. Excellent leadership, communications and interpersonal skills with the ability to excel in high pressure and challenging deadline driven environments. Offer a strong combined skill set that encompasses management, sales, product development, client services and operations with added knowledge and passion for the fashion industry. Research, design and development. Hardworking and focused professional with in-depth understanding of market, customer and business needs. Top-notch team leader and complex problem-solver.

Overview

26
26
years of professional experience

Work History

V.P. of Product Development/Sales

Juniper 08/The Fashion Poet - Ady Gluck Fankel
03.2020 - Current
  • Conceived, launched and managed Contemporary Ready to Wear division/Statement Social Dresses including design, business plan, product selection and sourcing, order management, operations inventory and financial reporting. Upon take over a 40% increase in Sales in Brick and Mortar and 60% increase in e-commerce sales.
  • Oversaw all portions of the product development cycle with accounts including Bloomingdale's/Outlet ,Nordstrom’s/Rack, Rent the Runway, Saks off Fifth, and Amazon Drop.Built framework to identify style and SKU needs; built the line to cover trends and past best sellers; chose fabrics and style details; attend all fittings; fabric vendors and partnered with the planning team on financial criteria.
  • Continually partner with the product planning, allocations, visual presentations, marketing ecomm direction and store line to manage the business both pre-season and in-season through analysis and tactical adjustments.
  • Created, executed and direct nationwide company sales of 8 Million annually, which included management of sales associates and all merchandising activities direct mail, trade shows and participation in public relations/Social Media.
  • Review and manage forecast transmission and fluctuations in sales/forecast at SKU level during the launch period.
  • Lead a corporate product development group in design, engineering, manufacturing process development and quality management
  • Provide leadership and mentoring to less experienced team members as needed.
  • Provide performance expectations and evaluation for cross-functional resources on project teams.
  • Managed team of three Merchandisers and one assistant in all full function of merchandising and seasonal line in all classifications. Average yearly style count 300 and sku count of 1000.

Director of Sales and Merchandising

Necessary Objects Ltd.
11.1998 - 10.2019
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Managed and motivated sales team to increase revenue 40% in 1year.
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
  • Revolutionized look of creative presentation boards. Coordinated the layout of the RP program. Provided visual merchandising for the love…ady and private label division in both Women’s and girls.
  • Sourced fabrics and submitted detailed reports to the instructing designer/production coordinator.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Created, executed and direct nationwide company sales of 30 Million annually, which included management of sales associates and all merchandising activities direct mail, trade shows and participation in public relations.
  • Collaborated and Assistant Director on all major fashion shows; styled and chose art direction in the make up and clothing.
  • Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
  • Managed accounts to retain existing relationships and grow share of business.

Adjunct Professor

Nassau Community College
09.2012 - 05.2013
  • Class of 20 Students, to explore the history of Fashion and fundamentals of the industry.
  • Designed engaging course curriculum, lesson plans, and assessments tools for diverse group of students.
  • Taught Fashion History and the Intro to Fashion to fashion buying and merchandising students.
  • Skilled at managing classrooms and keeping students on task.
  • Skilled at managing classrooms and keeping students on task.
  • Ability to create engaging and rich lessons.

Part Owner of Multiline Showroom/President of Sales

MYNT Showroom
01.2011 - 12.2012
  • Launched new designers from Australia, LA, and NY to major department stores (i.e. Bloomingdales, Lord& Taylor and Neiman Marcus.
  • Analyzed apparel designs and assigned them to particular regions as per current fashion trend.
  • Reviewed style selling to capitalize on best sellers and created reorders to grow business.
  • Negotiated off price merchandise to discount stores (i.e Tj maxx, Century 21, and Haute look)
  • Traveled to regional trade shows to build up specialty stores business. Grew Specialty store business from $25,000 to $500,000.
  • Refocused distribution in the US Market and aggressively recruited new accounts, significant increases in Volume upon take over by improving fit, fabrication, shipping operations, delivery and distribution.
  • Implemented projections on the new line before current season.

Education

Associate of Arts - Fashion Buying And Merchandising

Fashion Institute of Technology
New York, NY

Skills

  • Excel
  • Word Perfect
  • Power Point
  • Marketing Program Management
  • Social Media Platforms
  • Trade Show Coordination
  • Product and Service Specification
  • Professional Make Up Artist
  • Microsoft SharePoint
  • Market Trend Analysis

Timeline

V.P. of Product Development/Sales

Juniper 08/The Fashion Poet - Ady Gluck Fankel
03.2020 - Current

Adjunct Professor

Nassau Community College
09.2012 - 05.2013

Part Owner of Multiline Showroom/President of Sales

MYNT Showroom
01.2011 - 12.2012

Director of Sales and Merchandising

Necessary Objects Ltd.
11.1998 - 10.2019

Associate of Arts - Fashion Buying And Merchandising

Fashion Institute of Technology

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Mary SirotaV.P of Product Development/Sales